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Getting Started Online 8 Ways to Reach Out
24

Reaching out for startups

Apr 16, 2017

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Jan Sullivan
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Page 1: Reaching out for startups

Getting Started Online

8 Ways to Reach Out

Page 2: Reaching out for startups

1. Find where people are on line:

* Influencers in your field

Page 3: Reaching out for startups

1. Find where people are on line:

* Influencers in your field

* Customers

Page 4: Reaching out for startups

1. Find where people are on line:

* Influencers in your field

* Customers

* Collaborators

Page 5: Reaching out for startups

1. Find where people are on line:

Dig deep

* LinkedIn *Facebook

Page 6: Reaching out for startups

1. Find where people are on line:

Dig deep

* LinkedIn *Facebook *Twellow

Page 7: Reaching out for startups

1. Find where people are on line:

Dig deep

* LinkedIn *Facebook *Twellow

* Search ‘how to find influencers’

Page 8: Reaching out for startups

2. Think

What is VALUE to those people?

Page 9: Reaching out for startups

2. Think

What is VALUE to those people?

Hint: They won’t all be the same.

Page 10: Reaching out for startups

3. How can you provide that

value to them?

Page 11: Reaching out for startups

3. How can you provide that

value to them?

Hint: Record your thinking. You’re going to need it.

Page 12: Reaching out for startups

4. The way you are providing value is the basis of your

“reach out".

Page 13: Reaching out for startups

Example:

“Your clients will find this article useful. You are welcome to

share it…”

Page 14: Reaching out for startups

Example:

“Your clients will find this article useful. You are welcome to share it…”

Put a lot of thought and care into this content.

Page 15: Reaching out for startups

Example:

“Your clients will find this article useful. You are welcome to share it…”

But insist on YOUR name with YOUR links.

Page 16: Reaching out for startups

5. This might not be instant, but the

relationship is what counts.

Build that relationship first.

Page 17: Reaching out for startups

6. Think Visual

Instagram and Pinterest might surprise you.

Page 18: Reaching out for startups

6. Think Visual

Instagram and Pinterest might surprise you.

Look for images to share even if you’re not a ‘visual’ business.

Page 19: Reaching out for startups

7. You’re unique. Who me?

Yes, you. So match your

uniqueness to a niche and NICHE DOWN.

Page 20: Reaching out for startups

8. Questions are great to get communication

flowing.

Are they?

Page 21: Reaching out for startups

REACHING OUT FOR STARTUPS The points recapped:

1. Find where people are online. 2. Decide what is value for those people.

3. Make content that delivers value. 4. This is the basis of your reach-out.

Page 22: Reaching out for startups

REACHING OUT FOR STARTUPS The points recapped:

5. Don’t be hasty. Build the relationship. 6. Content might be visual.

7. Niche down based on your uniqueness. 8. Ask questions.

Good luck!

Page 23: Reaching out for startups

Do you have reach-out

* Tips * Experiences * Questions

Let’s get a conversation started.

Hint: We’ll all be reaching out! Comment and Share.

Page 24: Reaching out for startups

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