Reaching future faster first

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c r a f t i n g i n n o v a t i o n t o g e t h e r

REACHING FUTURE FASTER FIRST

February 14, 2013 1 © Crafitti Consulting Private Ltd.

Playing the Patent Game by Crafting New Choices

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OUR METHODS/MEANS CHANGE – FUNCTIONS REMAIN SAME PRE-DOMINANTLY


World’s First Binary Digits were communicated by Native Americans!!

http://www.joe-ks.com/archives_dec2010/Sm

okeSignals.htm

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THE GIXBANG WORLD

Globalization is Increasing at twice the rate of

Complexity we need to increase the rate of Innovation 5 TIMES!

Google trends 07

June 2012:

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Google trends 30

January 2013: THE GIXBANG WORLD

5 Times Increase in Innovation is Needed! To adapt to rapid Globalization and increasing Complexity!

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Massive Innovation Needed – It

requires shift in FUNDAMENTAL

WAYS IN WHICH WE THINK!

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PASSION ….. Is the new Skill for the New World …

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What (should) make the NEW?


Purpose

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8 © Crafitti Consulting Private Ltd.

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NATURA NIHIL EST CALLIDIUS

Marcus Tullius Cicero (106-43 BC), Roman rhetorician,

philosopher, statesman

Nothing is more inventive than nature

Giant Step For Mankind

One small step for a moon man

All our technologies and innovation may not stand the

test of nature!! ~ However, we have an ALGORITHM!

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Universe as an Evolutionary System – a new understanding (NASA report 2009)

• Cosmic Evolution, the idea that the

universe and its constituent parts are

constantly evolving, has become widely

accepted only in the last 50 years.

• … the relationships among planets, stars,

and galaxies, and the evolution of the

universe itself, became much better known

through the discoveries by planetary

probes and space telescopes in the latter

half of the century.

• It was also during the last 50 years—a

century after Darwin proposed that

evolution by natural selection applies to life

on our own planet—that researchers from a

variety of disciplines began to seriously

study the possibilities of extraterrestrial life

and “the biological universe.”1 • Cosmos and Culture : Cultural Evolution in a Cosmic Context / Steven J. Dick and Mark Lupisella, editors.

(NASA Report 2009)


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Emergence of Order, Form and Structure

Discrete Stages Identified!

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THE LAW OF ACCELERATING RETURNS – RAY KURZWEIL

• Evolution applies positive feedback in that the more capable methods resulting from one stage of evolutionary progress are used to create the next stage. As a result, the rate of progress of an evolutionary process increases exponentially over time. Over time, the “order” of the information embedded in the evolutionary process (i.e., the measure of how well the information fits a purpose, which in evolution is survival) increases.

• A correlate of the above observation is that the “returns” of an evolutionary process (e.g., the speed, cost-effectiveness, or overall “power” of a process) increase exponentially over time.


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THE LAW OF ACCELERATING RETURNS – RAY KURZWEIL (Contd…)

• In another positive feedback loop, as a particular evolutionary process (e.g., computation) becomes more effective (e.g., cost effective), greater resources are deployed toward the further progress of that process. This results in a second level of exponential growth (i.e., the rate of exponential growth itself grows exponentially).

• Biological evolution is one such evolutionary process.


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THE LAW OF ACCELERATING RETURNS – RAY KURZWEIL (Contd…)

• Technological evolution is another such evolutionary process. Indeed, the emergence of the first technology creating species resulted in the new evolutionary process of technology. Therefore, technological evolution is an outgrowth of–and a continuation of–biological evolution.

• A specific paradigm (a method or approach to solving a problem, e.g., shrinking transistors on an integrated circuit as an approach to making more powerful computers) provides exponential growth until the method exhausts its potential. When this happens, a paradigm shift (i.e., a fundamental change in the approach) occurs, which enables exponential growth to continue.


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Reaching Future Faster


Law of Accelerating Returns tells us • Future is approaching us faster • We also need to approach future faster

compared to past – we can not continue to be complacent with our successes of the past

• We need to use the algorithm of nature – The Evolution

• Reaching future faster, First, is the competitive advantage

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Its Imperative – We Continuously Invent Change!

• Globalizing Innovation Complexity (GIXBang World)

• Patents at the Center of the GIXBang world

• Demand for Non-Obvious Ideas, Faster

• (Stronger) Patent Portfolio Creation is a Strategic Need

• We Need Radically different Methods to Thrive in the new world (Some say even to survive, e.g., Kodak which was the Google of 19th Century, is no more)

• Strength of an Invention and of a Patent

• Learning to Invent is a strategic need

• Inculcate Inventive Thinking – How to Invent?

• Inventing the Future

• Laws of Technology Evolution February 14, 2013 ©

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STORIES OF CHANGE

How to use Theory of Evolution for Inventing

the NEXT ….

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FIRST SYSTEMATIC STUDY OF TECHNOLOGICAL EVOLUTION RESULTED in TRIZ


Altshuller was put in Gulag by Stalin

Altshuller formulated main postulates of TRIZ: The evolution of engineering systems is not a random process, but obeys certain

laws;

Products/processes evolve towards the increase of perfection (ideality) by elicitation and overcoming technical and physical contradictions.

• Discovered patterns in patents, published paper. Sent

to Gulag

• 1954 released, analysed 2,500,000 patents

• Identified what makes a strong invention

• 1956-1985 TRIZ formulated

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5 Levels of Inventions


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• Pioneering Invention – based on newly discovered phenomenon

• Pushing existing technology to a higher level

• Revolutionary Level 5 (<0.3%)

• New System Developed

• Interdisciplinary solutions

• Replacing old technology with New Level 4 (< 4%)

• Radical change or elimination of one principal system component

• One Engineering Discipline

• Resolution of a physical contradiction Level 3 (19%)

• Slight Modification of the system

• Knowledge from different areas within the industry

• Resolution of a technical contradiction Level 2 (45%)

• A simple improvement

• Knowledge within the trade

• No system conflicts are resolved Level 1 (32%)

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WHAT IS THE LEVEL OF YOUR INVENTION?

QUANTIFYING THE LEVELS OF INVENTION


APPLE Filed this patent in 2005

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Crafitti’s Level of Invention Tool Key Changes described in this patent compared

to prior art


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It’s a Level 2 Invention


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If we have to understand “How to Invent” we need to understand …

• How to generate Ideas – lots of ideas!

• Need to understand how nature invents!

• Choose relevant problems – problems that

demand inventive solutions

• May be – if we know which direction will

lead to stronger ideas – we have to

generate less ideas!

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• No known means for solution

• High psychological inertia

• Contains one or more contradictions

A contradiction is a situation where an attempt

to improve one feature of the system leads to

the degradation of another feature.

WHAT IS AN INVENTIVE PROBLEM? – TRIZ defines

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Universe as an Evolutionary System – a new understanding (NASA report 2009)

• Cosmic Evolution, the idea that the universe and its constituent parts are constantly evolving, has become widely accepted only in the last 50 years.

• It was also during the last 50 years—a century after Darwin proposed that evolution by natural selection applies to life on our own planet—that researchers from a variety of disciplines began to seriously study the possibilities of extraterrestrial life and “the biological universe.”

• Cosmos and Culture : Cultural Evolution in a Cosmic Context / Steven J. Dick and Mark Lupisella, editors. (NASA Report 2009)

February 14, 2013 © Crafitti Consulting Private Ltd.

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In the light of the above – Altshuller’s postulate in 1946 that technological systems are evolutionary and obeys certain laws is amazing! More important: he created a framework to apply these Laws to invent the NEXT!

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Technological Systems are Evolving towards IDEALITY

• Altshuller was the first to realize that the direction of progress, or technical evolution, is defined by increasing the ideality level

• An Ideal system does not exist, but all of its functions are fulfilled at the right time and at the right place — without energy, substance, or other resources, and without any ill effects.

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© Crafitti Consulting Private Ltd.

Searching for a needle in a Haystack!

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IDEALITY – The Cardinal Law (Technical Systems are striving for Perfection)


TIME

Idea

lity

Evolution of

Eye-Glasses

The bifocals

Progressive

Lenses

Contact

Lens

Laser

surgery

Every System Evolves towards

Ideality - Function delivery

with no harm and no cost

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Laws – Relation to S-curves

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Height of Inventive Step – Using Lines


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Quantifying the Height of Inventive Step


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SocialCitNet (www.socialcitnet.com)


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Depth 2 Citation Network of the Patent


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NDPI: Quantifies the key patents in the network


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The Saturation of a Field Fluid Catalytic Cracking

41

WE HAVE TO START A NEW

S-CURVE

The S-Curve Analysis –

FCC - a Mature

Field

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Cold Radiation Cracking – a recent patent – is this a possible path? For a New S-Curve

February 14, 2013

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The question is

whether a

conservative, capital-

intensive oil industry

will buy the idea. To

hear Brainerd tell it,

refining could

certainly use

something like it. A lot

of new oil fields have

oil that’s too thick to

pump, and that’s a

shame, because there’s

so much of the stuff.

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Key Points

• Patent Game needs to be changed because of the GIX Bang World Characterized by law of accelerating returns

• As future approaches us faster we need to move faster ahead to leapfrog the future

• Reaching Future Faster is the approach

• However, you need to approach it first

• The best way is to – create the future

• TRIZ based laws of technical evolution are key guidelines

• Compared with the new science of networks – applied to citation analysis can lead to quickly filtering key approaches that many are thinking

• This combination provides a new way to play the patent game by crafting new choices!


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Thank You

Crafitti Consulting Pvt Ltd |www.crafitti.com

([email protected]

Innovationcrafting.blogspot.com)

+91 9902766961

© Crafitt

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Navneet Bhushan

[email protected]

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Crafitti Consulting Private Limited


Crafting INNOVATION Together

• We co-craft end-customer value with every mind working with us by

– Enabling Emergence of NEW

– Maximizing the LIFE of EACH IDEA

– Empowering IDEAS

– Making Innovation Happen

– Future-proofing by creating Future insights and forecasts

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The Society for Reliability Engineering, Quality and Operations Management

(SREQOM) Conferred an Award to Navneet Bhushan for his outstanding

contributions as an Author, Researcher, Consultant and Innovator on 28th

November 2012 at the 6th International Conference at Delhi University !


Awarded: Entrepreneurial Innovation and Leadership Award for 2012 at Indira

International Innovation Summit at Pune, India

KEYNOTE SPEECH AT INTERNATIONAL CONFERENCE ON TECHNOLOGY AND INNOVATION

MANAGEMENT, 10-12 October 2012, Kathmandu, Nepal

CRAFITTI IN 2012

TRIZ Tutorial at PMI Conference at Bangalore, September 2012

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CRAFITTI IN 2012

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CRAFITTI INVITED TO PRESENT IN INTERNATIONAL CONFERENCES AND STRATEGIC FORUMS (Upcoming)


National Law School India University’s unique International

Conference

Invitation only Yearly Strategic R&D Conclave of Oil & Gas Industry in India

Invited to speak at the 8 days Global IP Convention 23-30 Jan 2013

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Contents

February 14, 2013

CRAFITTI: Your Global Innovation and IP Think Tank

Crafitti offers active collaboration to craft ideas in multiple innovation contexts.

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Crafitti Consulting: Background

51

• INNOVATION RESEARCH AND CONSULTING in business, science and technology contexts

• Started in June 2008 and was incubated at the NSR Centre for Entrepreneurial Learning at IIM Bangalore

• Crafitti’s frameworks provide potent platforms to innovate in crafting strategies, breakthrough products, new services, technological alternatives, patent portfolios, process design and embedding successful change in organizations.

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THE EXPLODING GLOBALIZING INNOVATION COMPLEXITY - THE GIX BANG World

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Crafitti’s Framework for Innovation

1. EXPLORE SEE OBSERVE UNDERSTAND AND LIVE

– Reach to the SOUL of a System

2. IDEATE INVOKE – ALVIS IN YOU – Analytical Logical

Value Inventive and Systems Thinking

3. EMPOWER IDEAS CRAFT CHANGE – Connect, Relate,

Allow, Follow-Up, Turn-Around

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IDEATE

EMPOWER

EXPLORE

CRAFTING NEW

CHOICES

SEE

OBSERVE

UNDERSTAND

LIVE

REACH TO

THE SOUL OF

THE SYSTEM

ANALYTICAL LOGICAL

VALUE INVENTIVE

SYSTEMS

INTEGRATED

FIVE

DIMENSIONAL

THINKING

CRAFT THE CHANGE

Communicate Relate Allow Follow-

Up Turn -

Around

CRAFTING NEW CHOICES

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An Integrated Approach – ALVIS THINKING

ALVIS

Value Thinking (Minimize Waste – Maximize Value)

Inventive Thinking

(Ideality – Functions – Resources)

Systems Thinking

(Holistic Approach – Exploring Complexity)


Analytical Thinking (Divide complex problems

into multiple solvable problems )

Logical Thinking

(Informal and Formal Reasoning)

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THE BLUEPRINT FOR NEW ….

February 14, 2013

FORESIGHT

SYSTEMS, INVENTIONS

AND DECISIONS

DELIVERY INNOVATION

TECHNOLOGY

• INVENTIONS AND PATENTS

BUSINESS

• VALUE NETWORK

CUSTOMER

• CUSTOMER VALUE FRAMEWORK

SYSTEM of SYSTEMS for Algorithmic Solutions to Problems/

Multi-Objective, Multi-Criteria, Multi-Expert Network of Decisions

EVOLUTION

• SET-BASED CONCURRENT ENGINEERING

DESIGN

•ANALYTICAL/ LOGICAL/ VALUE/ INVENTIVE/ SYSTEMS THINKING

IMPROVEMENT

• KAIZEN BLITZ

INVENTING INNOVATIVE ENTERPRISE

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CRAFITTI’s EVENTS 2012


• TRIZ Workshops in Bangalore (July 2012) and Chennai (August 2012)

• Patent Valuation Workshop in Bangalore (August 2012)

• Lean IP Cell Creation Workshop in Bangalore (September 2012)

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Crafitti and TRIZ

• Genrikh Altshuller, a Soviet Union naval patent officer after Second World War, started a systematic study of patents – his aim was to find out what makes a successful invention. He asked, “Can there be an algorithm for inventing?” His search led him to develop a unique methodology called Theory of Inventive Problem Solving (acronym TRIZ in Russian). TRIZ discovered technological evolutionary laws that surprisingly can be used to predict the future of an invention.

• Crafitti Consulting Private Limited (Crafitti) has developed on the TRIZ way of doing problem solving, patent analysis, and breakthrough concepts development by reinforcing TRIZ with other techniques to build a powerful framework for Innovation. We offer a unique service for Empowering an Enterprise with TRIZ.

© Crafitti Consulting Private Limited

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Crafitti organized the FIRST TRIZ INDIA SUMMIT – 29-

30 July 2010 Bangalore

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INNOVATION Workshops: In Summary

• Workshops conducted across India – Bangalore, Chennai, Mumbai, Delhi, Hyderabad

• Thousands of delegates connected and filled with enthusiasm to apply and experiment with CRAFITTI’S INNOVATION FRAMEWORKS

• INNOVATION FRAMEWORKS familiarized in multiple diverse organizations (to name a few) –

– Engineering (Weir Minerals, Soliton, Reliance Industries)

– Defence & Aerospace (Boeing, Honeywell, )

– Telecommunication (Subex, Hughes Systique)

– Technology (Philips, LG, Honeywell, Applied Materials)

– Pharma (Ranbaxy)

– IT Products and Software Services (Accenture, TCS, Infosys, Wipro, iGate, Hexaware, Computer Associates)

– FMCG and Consumer Care (Nestle, Cavin Kare)

– Automotive (TVS Motors, ELGI, Robert Bosch)

– Chemicals (Sud-Chemie)

– Start-ups, New Firms (BigInfoLabs, Arigami, MeshLabs, MetaOme, Model Bio Systems, GDI)

– IP and Patent related (SciTech Patent Art, Global IP Services, FoxMondal)

– Government Scientific Organizations (IOCL, HAL, various labs of DRDO at Delhi and Bangalore) © Crafitti Consulting Private Limited

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Crafitti: Offerings

• NEW CHOICES Workshop/ NEW CHOICES Awareness Sessions

• Enabling an Enterprise (30-48 weeks intense engagement) – Using Crafitti’s 3E Framework – Explore, Engage and Empower

• Way of Knowledge Collation and Function Analysis based on Enterprise knowledge base

• Patent Analysis and Patent Portfolio Management

• Strategic – Tactical – Operational Innovation Projects – Idea Crafting

• Exploratory Opportunity Finding for your technology, patent, product or services

© Crafitti Consulting Private Limited

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© CREAX Information Technologies Ltd.

6708333

Filing date

Assignee

US Class

IPC Class

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5 Levels of Inventions

March 1, 2009© Crafitti Consulting Private Ltd. 41

• Pioneering Invention – based on newly discovered phenomenon

• Pushing existing technology to a higher level

• RevolutionaryLevel 5 (<0.3%)

• New System Developed

• Interdisciplinary solutions

• Replacing old technology with NewLevel 4 (< 4%)

• Radical change or elimination of one principal system component

• One Engineering Discipline

• Resolution of a physical contradictionLevel 3 (19%)

• Slight Modification of the system

• Knowledge from different areas within the industry

• Resolution of a technical contradictionLevel 2 (45%)

• A simple improvement

• Knowledge within the trade

• No system conflicts are resolvedLevel 1 (32%)

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Read the Abstract – Identify the Key Element of

Invention

Identify the sentence where

the key invention is

mentioned?

Can you also identify the

function or effect produced by

the invention?

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Claim 2

Claim 3 Claim 4

Claim 5

Claim 6

Claim 7Claim 8

Claim 9

Crafitti’s -Patent based Research, Development and Consulting

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Innovation Services

Idea Crafting

Design of Strategy

Kaizen Blitz

Invention and Patent Services

Network Analysis

Embedding Innovation DNA

Value Crafting

Decision Crafting

63

Novelty/ Prior Art Search

Basic and Advanced Invention and Patent Strength Analysis using TRIZ

Ego-Centric and Social Citation Networks of a Patent

Technologic Alternatives Study of a Patent/ Invention

Opportunity Finding for a Patent/ Invention

Advanced Patent Portfolio Analysis using TRIZ

TRIZ based Technology Maps

Patent/Invention Valuation

IP Strategy

IP Audit

Invention and Patent Services

Reaching future faster first

Business

rate of innovation

structure crafting innovation

communicatcrafting innovation

massive innovation

rate ofcrafting innovation

innovation togethergiant

acrafting innovation

cosmic evolution