Reaching for the stars what food network looks for

Reaching for the Stars: What Food Network is

Looking ForKate Bradshaw, VP Digital

Sanjana Modha, Content Producer and food blogger

Scripps International UK and EMEA

WHO ARE FOOD NETWORK UK?

• Part of Scripps Networks Interactive – the world’s biggest producer of lifestyle entertainment

• Launched in the UK in 2009

• The Number 1 lifestyle channel in the UK

• Available on Sky, Freeview, freesat and Virgin

• Entertainment with food at its heart!

• v

Monthly Unique Users - 875K

Monthly Page Views - 5.1M+

EngagedOn average, users spend 3m 43s on every visit to our site and view 5 pages – that’s better than 90% of our competitors!

Foodnetwork.co.uk:

HOMEPAGE

• Content rich

• Recipes and recipe collections

• Popular long form videos

• New show information

• Features, competitions, articles, sponsored content

RECIPES AND COLLECTIONS

• Over 70K+ recipes

• 9K professional recipes

• 63K user and blogger recipes

• In 2013, recipe collections have gathered 23M+ page views

• 60%+ traffic is for sweet baking recipes

TV SHOWS AND VIDEO ON DEMAND• Top shows available on demand via

foodnetwork.co.uk for 30 days post TX

• A range of long and short form content

• Over 1000+ short form videos – recipes, tips and how to’s

• All video commissions are produce with TV and Digital in mind as well as commercial partners

Most Popular Shows:Bake with Anna OlsonAmazing Wedding CakesChopped: All StarsRed, Hot and YummyDiners, Drive-Ins and DivesBarefoot Contessa

CONTENT CREATION

21 Cakes that Should Be Illegal25 Most Amazing Things to Make with Nutella12 Things You Didn’t Know You Could Deep Fry

• List-style format ensures articles are easily digestible when presented to users via the website and social media

• Round-ups of blogger recipes to create ‘best of the web’ articles – helping us build relationships with bloggers and drive traffic to their sites

• Over the last 12 months, articles on Food Network UK have gathered 7.7M page views

VIDEO COOKERY SCHOOL

• Watch videos and develop your cooking skills

• Easy, Medium and Advanced levels

• Range of skills and techniques: cupcakes and curries, knife skills to icing techniques

• 10-20 active food bloggers regularly writing for our brand new blog, launching this Summer

• A group of bloggers who collectively specialise in a diverse range of topics

• No matter what your food niche is, we want to hear from you

• Topical posts on a range of subjects from food trends to food TV show reviews, recipe-based posts, cooking tips, kitchen experiments, video tutorials and everything in between

WHAT WE’RE LOOKING FOR

• Submit ideas for upcoming themes at editorial meetings with the team at our London office

• Topical posts not discussed in the meetings can still be submitted

• We hope for this to work like an active stream

• Your entry will then be promoted on all of our social channels including Twitter, Facebook and Google+

THE PROCESS

• You’ll be blogging alongside key talent like Anna Olson and Andy Bates

• Exclusive previews of our new originations and shows

• Invitations to our events

• A chance to meet the talent

• Invitations to be on our Google+ hangout panels

• An author profile on our blog in which we will link to your blog and social media streams.

• ‘I blog for Food Network’ badge

• An opportunity to go behind the scenes at our talent filming days

• You might even have the chance to star in some short-form video content for the website and channel!

WHAT’S IN IT FOR YOU?

If you have any questions, please don’t hesitate to get in touch

Thanks for your time!

Kate Bradshaw VP DigitalEmail: [email protected]@katebradshaw1

Sanjana Modha Content Producer and food bloggerEmail: [email protected]@KORasoiwww.korasoi.com

@FoodNetwork_UK

www.foodnetwork.co.uk