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West Australia x Lushu Technology

Reaching China’s Customized

Travel Market

Co-Founder and CMO of Lushu Technology, Sophie Liu

Speaker:

The Era of

Customized Travel

3

the Rise of China’s Customized

Travel Market

Group Travel － FIT － Customized Travel

In-Depth Travel Experience& Destination expert

No time/energy to do travel planing

Complexity of itinerary

Why Chinese need a travel

planner today?

Group vs. DIY vs. CT

Educate about the destination

Suggest preferred route

Communicate about request

Deliver Pricing

Design final Itinerary call “Lushu”

Serve clients during the trip

What are travel Planers doing?

- Most travel planners are recruited by travel agencies.

- Some started their own independent travel studios.

We are a Travel Technology Company

Who is Lushu Technology?

2014

Founded in

Beijing

a travel

technology

company

Customized

Travel Market

Lushu TOS

Travel

Planning

Platform

Knowledge

Data Base

Enhancing the

Professionalization,

Efficiency

Scale of

tailor-made

Travel

Industry

Lushu Technology Key Words

Travel

Planners

TRIP PLANNING

Travel Planners

Making itineraries on Lushu TOS

Visualize trip planning

Huge destination Database in Chinese

Workstation for professionals

4.5 Million Point of Interests (POI)

Like the idea of Lego, travel Planners put together different parts

together to create new itineraries

Tour Templates

Point of Interests

Destination Content

Smart Phone Application

Travelers can review their itinerary and

navigate to destination on the smartphone

Travel Consultant - Create itinerary on Lushu TOS - Send to their Clients

11

PDF Version of the itinerary

Travel Consultants / Planners always print the itinerary to their clients

Digital Itinerary can be

Presented on WeChat

Some Data of Lushu Platform

Travel

AgenciesIndependent

Studios

1800+ 5000＋

Travel

Consultants

15,000PPL

42.86%

Penetration

Rate

Customized Travel Market

Chinese Customized

Travel Market Overview

Distribution of Customized Travel Agencies

Data from Lushu TOS Oct 2017

< 1000

< 500

< 100

Number of Travel Agencies

Per Provinces

200% － 300%

Growth from 2016-2017

10 Most Popular Destination of China’s Customized Travel Market

Japan

USA

New Zealand

Italy

UKFrance

AustraliaThailand

Taiwan Region

Switzerland

No. 7

Data from Lushu TOS Oct 2017

Customized Travelers to

Australia

Average travel Length Average No. of people per group

10.6 Days 5 ppl

Data from Lushu TOS, Oct 2017

10 Most Popular Australia Cities in China’s Customized Travel Market

Sydney

Melbourne

Gold Coast

Keynes

Brisbane

PerthApollo Bay

Port Campbell

Adelaide

Hobart

1 2 3 4 5 6 7 8 9 10

Data from Lushu TOS, Oct 2017

Theme

Preference of

Chinese Travelers

Customized

Travel’s

grow over 200%

in 2014-2016

Data from Ctrip April of 2017

Family

Travel

Photography

Island

Travel

Culture

What’s preference of

Customized Travel?

Consumer Profiles

Consumer Profiles to West Australia Four Preferred Themes of Chinese Travelers in West Australia

Family ScenerySelf-

Driving

Photo-

graphy

Data from Lushu Market Research, Oct 2017

Chinese Consumer Profile to Australia

● 36~50 Year Old

● From 1st and 2nd Tier Cities in China

● 20,000 - 30,000 RMB Tour Fare/p

30,000 - 50,000 RMB/p is Common

● Prefer Benz and other high-end car

rental services.

Self- Driving is also very popular.

● High-end Hotel & Short-term Lodging

But willing to pay for special experience

● from 4 to 12 people in a group

● Travel Length from 7 to 15 days

1 2

Car Rental Preference Accommodation Preference

in Customized Travel Market

Part3:

Lushu Technology

x

West Australia

Lushu Technology X West Australia

1.Lushu can provide the largest customized

travel agency community in China

They are the key influencers of their own travel communities

Travel

Agencies

Consulting

Studios

1800+ 5000＋

Travel

Consultants

15,000PPL

42.86%

Penetration

Rate

China’s Largest Platform

for Customized

Travel

We help destinations to reach agencies

and studios in customized travel market

Lushu Technology X West Australia

2. Lushu is the only B2B platform that

gathering destination content for travel

plannersPromote destination online/offline

Open Official Account and suggest preferred routes, hotels and places to

visited on Lushu Platform.

Chinese contents are

the first step to attract

travel consultant’s attention

POI

Descriptions

Images

Promote destination online?

Destination Content

【Official Accounts for Tourism Offices】

Tourism Offices operate

Chinese contents in the market.

We are the channel to distribute contents

to travel agencies.

…

Content Library for Travel Planners

29

Learn about

DestinationUsing Official Contents

to Make Itineraries

Market Destination

through official

contents / Pictures

Lushu x West Australia Official Account

Tour

TemplatesPoint of Interests

Destination

Content

8 157 24

30 500 200

Preferred Number of Chinese Content

Lushu Technology X West Australia

3.Data Service

How many customized groups has been to the destination and what are the

most popular POIs for travel planner/ consultants ?

线路的图（西澳大利亚线路）

Canada Ontario Tourism x Lushu Tech“The most beautiful itinerary design” Competition

On Going Marketing Projects about itinerary design:

Look forward to our cooperation!

Thank you!