Reach & Time Spent

1

Reach & Time SpentMajor Media Comparison

November 2013

2

Reach & Time SpentBackground• To provide cross-media comparisons,

the RTS survey database has been used to produce figures for all major media

• Where available we have sourced unbiased electronic measurement from PPM and comScore to contrast against the survey data

• The electronic measurement clearly shows the superiority of television in terms of both daily reach and weekly time spent across all demos and regions

• The variance between electronically measured data and self-reported survey data clearly shows that people report what they “think” they do, and not what they actually do

3

Reach & Time SpentContents

1. Adults (pg.4)

2. Males (pg.19)

3. Females (pg.34)

4. English (pg.49)

5. French (pg.64)

6. British Columbia (pg.79)

7. Prairies (pg.94)

8. Ontario (pg.109)

9. Quebec (pg.124)

10. Quebec French (pg.139)

11. Atlantic (pg.154)

12. National TV Viewing Profile & Trends (pg.169)

4

ADULTS

5

Adults 18+Daily Reach / Average Weekly Per Capita Hours

TV PPMTV RTS

Radio

Internet c

omScore

Internet R

TS

Daily Newsp

aper

Magazine

Community Newsp

aper0%

20%40%60%80%

100%

0

10

20

3091.4%

82.1% 78.2% 75.4%

41.5%25.0%

15.7%

28.824.2

17.512.1

19.7

1.9 0.6 0.3

Daily Reach % Weekly Hours

Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013

6

Adults 18-24Daily Reach / Average Weekly Per Capita Hours

TV PPMTV RTS

Radio

Internet c

omScore

Internet R

TS

Daily Newsp

aper

Magazine

Community Newsp

aper0%

20%40%60%80%

100%

0

10

20

3085.5%

68.0% 65.3%

88.8%

24.1% 16.9%3.7%

21.8

14.411.5

17.8

33.3

0.4 0.2 0.1



7


TV PPMTV RTS

Radio

Internet c

omScore

Internet R

TS

Daily Newsp

aper

Magazine

Community Newsp

aper0%

20%40%60%80%

100%

0

10

20

3085.9%

73.1% 72.3%90.4%

24.8%17.1%

5.3%

21.316.6

13.517.6

30.0

0.6 0.2 0.1



8


TV PPMTV RTS

Radio

Internet c

omScore

Internet R

TS

Daily Newsp

aper

Magazine

Community Newsp

aper0%

20%40%60%80%

100%

05101520253088.3%

77.1% 77.2%87.7%

29.7%19.6%

8.6%

22.718.9

15.5 16.1

25.3

0.7 0.3 0.2



9


TV PPM TV Radio Internet Daily Newspaper

Magazine Community Newspaper

0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

2589.1%

79.5% 80.4%87.5%

31.3%

20.3%9.9%

22.9

20.1

16.5

23.1

0.8 0.3 0.2


Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

10


TV PPMTV RTS

Radio

Internet c

omScore

Internet R

TS

Daily Newsp

aper

Magazine

Community Newsp

aper0%

20%40%60%80%

100%

05101520253089.9%

80.6% 80.8% 85.5%

33.8%21.3%

11.7%

24.121.1

17.314.6

22.0

1.0 0.4 0.3



11




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3091.0%81.5% 82.6% 84.8%

35.2%

22.3%12.2%

24.321.4

17.520.1

0.9 0.4 0.3



12




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3091.8%82.5% 82.6% 82.6%

37.9%

23.2%14.3%

25.722.6

18.5 19.2

1.2 0.4 0.3



13




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

35

4095.2%88.5%

79.4%

59.9% 56.3%

31.8%24.7%

36.3

31.0

20.0

12.7

3.30.9 0.5



14


TV PPMTV RTS

Radio

Internet c

omScore

Internet R

TS

Daily Newsp

aper

Magazine

Community Newsp

aper0%

20%40%60%80%

100%

0

10

20

30

4095.6% 89.4%

78.5%

55.2% 59.3%

33.5% 26.0%

38.232.4

20.0

6.211.6

3.7 1.0 0.5



15




0%10%20%30%40%50%60%70%80%90%

100%

05101520253035404596.5%

90.3%

77.4%

50.5%

61.7%

34.8%27.5%

40.4

33.4

19.5

10.5

4.21.1 0.5



16




0%10%20%30%40%50%60%70%80%90%

100%

05101520253035404596.7%

90.6%

77.1%

43.8%

64.1%

36.6%28.8%

41.2

34.3

19.8

9.04.8

1.2 0.6



17

Flyer Usage - National

Daily Newspapers

Source: BBM Analytics RTS Fall 2013

A18+ A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54 A50+ A55+ A60+ A65+0%

10%

20%

30%

40%

50%

60%

70%

80%

51.4%

69.3%65.9%

59.4%56.8% 54.5% 52.2% 50.1%

41.3% 40.5% 39.4% 38.8%

Never Use Seldom Use Occasionally Use Frequently Use

18

Flyer Usage - National

Community Newspapers


A18+ A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54 A50+ A55+ A60+ A65+0%

10%

20%

30%

40%

50%

60%

70%

41.8%

64.1%

56.8%

48.3%44.0% 42.6%

38.9% 38.2%33.6% 32.9% 33.1% 33.7%


19

MALES

20

Males 18+Daily Reach / Average Weekly Per Capita Hours



0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3090.8%81.4% 77.7% 76.0%

43.4%

21.4%14.9%

27.2

23.3

18.0

21.3

2.00.5 0.3



21

Males 18-24Daily Reach / Average Weekly Per Capita Hours



0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

3585.0%

65.4%57.8%

87.7%

25.8%

13.0%3.0%

21.2

12.7 11.8

33.2

0.3 0.1 0.1



22




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

3585.0%

71.2% 69.2%

89.9%

27.0%

14.1%4.7%

20.1

15.0 14.0

31.8

0.6 0.2 0.1



23




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3087.7%

76.5% 75.7%

87.1%

32.0%

16.4%7.9%

21.7

18.116.0

27.0

0.8 0.3 0.2



24




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3088.4%

79.6% 80.6%87.0%

33.7%

17.4%9.2%

21.819.7

17.3

25.3

0.9 0.3 0.2



25




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3089.3%

80.8% 81.0% 84.9%

36.1%

18.3%10.9%

22.920.6

18.3

23.9

1.1 0.3 0.2



26




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

2590.7%82.4% 83.0% 84.0%

37.6%

19.0%11.4%

23.521.7

18.3

21.6

1.0 0.3 0.2



27




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3091.5%83.4% 83.0% 81.8%

40.2%

20.0%13.3%

24.622.6

19.320.6

1.3 0.4 0.3



28




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

35

4095.0%88.0%

80.4%

61.2% 58.6%

27.9% 24.2%

34.6

30.2

20.5

13.7

3.60.7 0.5



29




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

35

4095.5%88.5%

79.7%

56.9%62.1%

29.6% 25.9%

36.6

31.8

20.0

12.4

4.00.8 0.5



30




0%10%20%30%40%50%60%70%80%90%

100%

05101520253035404596.3%

89.5%

78.7%

53.1%

65.0%

31.2% 27.4%

38.9

33.0

19.3

11.5

4.51.0 0.5



31




0%10%20%30%40%50%60%70%80%90%

100%

05101520253035404596.5%

89.9%

77.8%

46.1%

66.7%

33.5%29.1%

39.7

34.4

18.8

9.95.2

1.1 0.6



32

Flyer Usage - Males

Daily Newspapers


M18+ M18-24 M18-34 M18-49 M25-49 M25-54 M35-49 M35-54 M50+ M55+ M60+ M65+0%

10%

20%

30%

40%

50%

60%

70%

80%

55.4%

73.9%70.1%

62.9%59.9% 57.6%

55.0% 52.9%

45.4% 44.9% 43.3% 42.7%


33

Flyer Usage - Males



M18+ M18-24 M18-34 M18-49 M25-49 M25-54 M35-49 M35-54 M50+ M55+ M60+ M65+0%

10%

20%

30%

40%

50%

60%

70%

80%

47.2%

69.9%

62.5%

53.5%48.9% 47.6%

43.3% 42.8%38.9% 38.1% 37.9% 38.3%


34

FEMALES

35

Females 18+Daily Reach / Average Weekly Per Capita Hours



0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

3591.9%82.8% 78.6% 74.7%

39.7%

28.5%

16.5%

30.2

25.1

17.0 18.2

1.8 0.7 0.3



36

Females 18-24Daily Reach / Average Weekly Per Capita Hours



0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

35

4086.1%

70.8% 73.2%

89.9%

22.2% 20.9%

4.4%

22.5

16.2

11.5

33.4

0.5 0.3 0.1



37




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3086.8%

75.0% 75.5%

90.9%

22.5% 20.2%

5.9%

22.5

18.3

13.0

28.1

0.6 0.3 0.1



38




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

2589.0%

77.7% 78.7%88.4%

27.4%22.7%

9.3%

23.7

19.6

14.8

23.6

0.7 0.4 0.2



39




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3089.7%

79.5% 80.2%87.9%

28.8%23.2%

10.6%

24.0

20.5

15.8

21.0

0.8 0.4 0.3



40




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3090.6%80.3% 80.5%

86.0%

31.5%24.3%

12.6%

25.3

21.6

16.3

20.0

0.9 0.4 0.3



41




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3091.3%

80.7% 82.2% 85.6%

32.7%25.5%

13.1%

25.1

21.1

17.018.6

0.9 0.5 0.3



42




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3092.2%

81.6% 82.2% 83.4%

35.7%26.5%

15.3%

26.7

22.6

17.5 17.8

1.0 0.5 0.3



43




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

35

4095.4%88.9%

78.4%

58.7%54.2%

35.4%25.1%

37.9

31.6

19.8

11.8

3.11.0 0.5



44




0%10%20%30%40%50%60%70%80%90%

100%

05101520253035404595.7%

90.3%

77.5%

53.8% 56.9%

36.9%

26.0%

39.7

32.9

20.0

10.8

3.51.1 0.5



45




0%10%20%30%40%50%60%70%80%90%

100%

05101520253035404596.6%

91.0%

76.2%

48.3%

58.9%

37.9%27.6%

41.7

33.7

20.0

9.6

4.01.2 0.5



46




0%10%20%30%40%50%60%70%80%90%

100%

05101520253035404596.8%

91.2%

76.6%

41.9%

62.0%

39.1%

28.6%

42.4

34.2

20.5

8.24.4

1.3 0.6



47

Flyer Usage - Females

Daily Newspapers


F18+ F18-24 F18-34 F18-49 F25-49 F25-54 F35-49 F35-54 F50+ F55+ F60+ F65+0%

10%

20%

30%

40%

50%

60%

70%

47.5%

64.4%61.6%

55.8%53.6%

51.3% 49.4%47.2%

37.6% 36.7% 36.0% 35.7%


48

Flyer Usage - Females



F18+ F18-24 F18-34 F18-49 F25-49 F25-54 F35-49 F35-54 F50+ F55+ F60+ F65+0%

10%

20%

30%

40%

50%

60%

70%

36.6%

58.0%

50.9%

43.1%39.1% 37.6%

34.4% 33.6%28.9% 28.3% 29.1% 30.1%


49

ENGLISH

50

English 18+Daily Reach / Average Weekly Per Capita Hours



0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3090.6%82.0% 79.0% 77.1%

41.3%

25.7%15.9%

27.624.5

17.820.7

1.80.5 0.3


Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco

51

English 18-24Daily Reach / Average Weekly Per Capita Hours



0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

35

4084.8%

67.4% 66.0%

89.8%

22.9%18.3%

3.9%

21.8

14.512.0

34.6

0.4 0.2 0.1



52




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

3584.8%

72.7% 73.0%

91.2%

24.4%18.3%

5.2%

20.7

16.713.8

31.1

0.5 0.2 0.1



53




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3087.4%

76.9% 77.6%

88.6%

29.7%20.2%

8.7%

22.319.3

15.8

26.5

0.7 0.3 0.2



54




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3088.1%

79.6% 81.0%88.2%

31.7%

20.8%

10.2%

22.420.6

17.0

24.1

0.8 0.3 0.2



55




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

2589.0%

80.6% 81.2%86.5%

33.9%

21.6%12.1%

23.421.6

17.5

22.8

1.0 0.4 0.3



56




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3090.4%

81.8% 83.1% 85.4%

36.2%

22.6%13.0%

24.022.3

18.321.0

0.9 0.4 0.3



57




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3091.2%82.7% 82.9% 83.6%

38.3%

23.3%15.1%

25.223.3

19.0 19.9

1.2 0.4 0.3



58




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

35

4094.6%88.6%

80.8%

62.4%56.1%

32.6%25.0%

34.531.3

20.3

13.2

3.30.8 0.5



59




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

35

4094.9%89.5%

80.4%

58.0% 59.4%

34.6%26.1%

36.232.8

20.3

12.2

3.70.9 0.5



60




0%10%20%30%40%50%60%70%80%90%

100%

05101520253035404596.1%

90.6%

79.5%

54.3%62.0%

35.8%27.5%

38.4

33.7

20.0

11.1

4.21.0 0.5



61




0%10%20%30%40%50%60%70%80%90%

100%

05101520253035404596.3%

91.4%

78.9%

48.0%

63.7%

38.3%28.5%

39.134.9

19.8

9.5

4.71.1 0.6



62

Flyer Usage – National English

Daily Newspapers


ENG 18+

ENG 18-24

ENG 18-34

ENG 18-49

ENG 25-49

ENG 25-54

ENG 35-49

ENG 35-54

ENG 50+

ENG 55+

ENG 60+

ENG 65+

0%

10%

20%

30%

40%

50%

60%

70%

80%

49.4%

66.8%63.9%

57.9% 55.4%52.8% 50.8%

48.1%

38.4% 37.8% 36.5% 36.5%


63

Flyer Usage – National English



ENG 18+

ENG 18-24

ENG 18-34

ENG 18-49

ENG 25-49

ENG 25-54

ENG 35-49

ENG 35-54

ENG 50+

ENG 55+

ENG 60+

ENG 65+

0%

10%

20%

30%

40%

50%

60%

70%

39.2%

62.6%

54.4%

46.1%41.3% 39.7%

36.1% 35.2%30.5% 29.9% 30.6% 31.9%


64

FRENCH

65

French 18+Daily Reach / Average Weekly Per Capita Hours



0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

3594.6%

83.9%76.8%

71.3%

42.6%

23.9%16.7%

33.2

25.6

18.516.5

2.1 0.7 0.3


Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco

66

French 18-24Daily Reach / Average Weekly Per Capita Hours



0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3088.5%

71.1%66.4%

86.4%

24.9%15.3%

3.4%

21.8

15.4

12.0

27.7

0.5 0.1 0.1



67




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3090.6%

75.2% 72.5%

89.4%

24.9%14.9%

6.0%

23.7

18.0

14.5

25.9

0.6 0.2 0.1



68




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3092.0%

79.2% 77.4%86.0%

29.7%

18.4%8.2%

24.5

19.7

16.5

21.4

0.8 0.3 0.2



69




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3092.9%

81.4% 80.5%85.9%

31.1%

19.3%9.5%

25.2

20.817.8

19.6

0.9 0.3 0.2



70




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3093.6%

82.4% 81.1% 83.3%

34.1%

20.9%11.1%

26.8

22.2

18.5 18.8

1.1 0.4 0.3



71




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3093.5%83.4% 82.7% 82.3%

35.0%

22.2%

10.5%

25.3

21.518.5

16.5

1.0 0.4 0.3



72




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3094.4%84.2% 83.0% 79.6%

38.3%

23.7%

12.5%

27.7

23.3

19.5

16.3

1.3 0.5 0.3



73




0%10%20%30%40%50%60%70%80%90%

100%

05101520253035404597.6%

89.1%

76.2%

55.6% 56.3%

29.8% 25.9%

42.8

31.9

20.5

11.3

3.61.0 0.5



74




0%10%20%30%40%50%60%70%80%90%

100%

0510152025303540455097.9%

89.9%

74.1%

50.8%59.1%

30.6% 28.2%

45.3

33.1

20.3

10.1

4.11.1 0.5



75




0%10%20%30%40%50%60%70%80%90%

100%

0

10

20

30

40

50

6098.0%90.4%

71.6%

43.8%

61.9%

32.4% 30.1%

47.6

34.0

19.5

9.14.7

1.2 0.6



76




0%10%20%30%40%50%60%70%80%90%

100%

0

10

20

30

40

50

6098.1%89.6%

71.4%

37.5%

65.4%

31.9% 31.8%

48.9

34.3

20.0

7.95.3

1.3 0.6



77

Flyer Usage – National French

Daily Newspapers


FRE 18+

FRE 18-24

FRE 18-34

FRE 18-49

FRE 25-49

FRE 25-54

FRE 35-49

FRE 35-54

FRE 50+

FRE 55+

FRE 60+

FRE 65+

0%10%20%30%40%50%60%70%80%90%

56.8%

78.0%73.0%

64.6%60.9% 58.9%

55.6% 54.2%48.5% 47.8% 47.4% 45.1%


78

Flyer Usage – National French



FRE 18+

FRE 18-24

FRE 18-34

FRE 18-49

FRE 25-49

FRE 25-54

FRE 35-49

FRE 35-54

FRE 50+

FRE 55+

FRE 60+

FRE 65+

0%

10%

20%

30%

40%

50%

60%

70%

80%

49.5%

69.7%65.5%

56.3%52.6% 51.4%

46.3% 46.5%42.1% 40.8% 40.2% 38.8%


79

BRITISH COLUMBIA

80

British Columbia Adults 18+Daily Reach / Average Weekly Per Capita Hours

TV PPM * TV Radio Internet Daily Newspaper


0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3087.5%

79.4%74.6%

79.4%

41.1%

25.2% 25.9%

24.222.7

15.0

21.9

1.6 0.5 0.4


Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM

81

British Columbia Adults 18-24Daily Reach / Average Weekly Per Capita Hours



0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

35

40

80.6%

54.0% 57.4%

91.5%

22.7%12.6%

7.1%

16.7

9.111.0

37.1

0.4 0.1 0.1



82




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

35

40

78.4%

67.6% 63.8%

93.2%

26.8%

12.5%7.9%

17.014.2 13.0

33.6

0.5 0.1 0.1



83




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3083.3%

73.9% 71.8%

90.1%

31.3%

18.1% 15.1%

18.816.9

13.3

27.9

0.6 0.3 0.2



84




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3084.0%

79.2% 75.6%

89.7%

33.5%

19.6% 17.2%

19.4 19.0

13.8

25.4

0.7 0.3 0.3



85




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3085.1%

79.7% 75.9%

87.7%

34.3%

20.5% 20.7%

20.6 19.9

14.3

24.1

0.8 0.4 0.3



86




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

2588.8%

80.8% 80.6%86.7%

36.1%

24.3% 23.0%

20.8 19.9

13.5

21.5

0.7 0.5 0.4



87




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

2589.3%

81.0% 79.7%84.5%

36.5%

24.4% 26.6%

22.221.0

14.3

20.6

0.9 0.5 0.4



88




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

3593.0%85.9%

78.0%

66.6%

52.9%

33.6%38.8%

31.0 29.6

17.014.8

2.80.7 0.6



89




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

3593.6%87.1%

78.2%

63.4%57.0%

36.0% 39.4%

32.3 31.1

17.013.9

3.20.7 0.6



90




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

35

4094.6%88.2%

76.4%

59.4% 58.6%

37.9% 41.3%

34.4 32.9

16.8

12.4

3.40.8 0.6



91




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

35

4095.4%88.9%

75.8%

52.7%60.6%

38.2% 40.8%

34.8 33.6

16.0

11.1

3.81.0 0.7



92

Flyer Usage - British Columbia

Daily Newspapers


A18+ A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54 A50+ A55+ A60+ A65+ Column20%

10%

20%

30%

40%

50%

60%

46.8%

55.9% 56.3%54.1% 53.6%

51.1% 51.7%48.5%

38.0% 37.5% 36.4%34.4% 35.3%


93

Flyer Usage - British Columbia



A18+ A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54 A50+ A55+ A60+ A65+ Column20%

10%

20%

30%

40%

50%

60%

33.1%

54.0%

49.5%

41.4%38.0%

35.6%32.5%

30.4%

23.3% 22.9% 22.9% 23.6%

33.5%


94

PRAIRIES

95

Prairie Adults 18+Daily Reach / Average Weekly Per Capita Hours



0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3089.7%

83.2%77.4% 76.4%

39.2%

25.3%

10.5%

27.2

23.9

17.319.8

1.6 0.6 0.3


Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

96

Prairie Adults 18-24Daily Reach / Average Weekly Per Capita Hours



0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

35

81.9%74.7%

67.1%

89.6%

28.1%

17.1%

1.6%

18.015.6

12.3

31.0

0.4 0.3 0.0



97




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3082.6%

75.8% 73.3%

90.5%

23.9%17.7%

3.1%

18.3 17.2

13.5

28.2

0.5 0.3 0.1



98




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3085.8%

79.2% 77.1%

88.0%

28.9%20.1%

4.9%

20.519.1

15.3

24.6

0.7 0.3 0.1



99




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

2586.8%

80.4% 79.9%87.6%

29.1%20.9%

5.8%

21.120.0

16.3

22.8

0.7 0.3 0.2



100




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

2587.9%

81.4% 80.0%85.1%

32.4%

21.9%

7.2%

22.320.9

17.3

21.6

0.9 0.3 0.2



101




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

2589.5%

83.3% 81.7% 85.0%

34.9%

22.9%

7.2%

23.021.3

17.5

20.2

0.8 0.4 0.2



102




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3090.6%84.0% 81.4% 81.9%

38.4%

23.9%

8.9%

24.422.4

19.0 19.0

1.0 0.4 0.2



103




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

35

4094.7%89.1%

77.9%

59.5%54.3%

32.9%

18.7%

35.9

31.1

20.0

12.9

3.11.0 0.4



104




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

35

4095.1%90.1%

77.0%

55.4% 56.2%

34.8%

20.2%

38.0

32.8

19.3

12.1

3.61.2 0.5



105




0%10%20%30%40%50%60%70%80%90%

100%

05101520253035404596.2%

90.4%

76.8%

50.9%59.4%

36.0%

21.5%

40.1

34.0

19.8

11.2

4.21.3 0.5



106




0%10%20%30%40%50%60%70%80%90%

100%

05101520253035404596.2%

91.3%

76.5%

43.6%

59.7%

39.7%

24.1%

40.8

36.0

19.8

10.2

4.81.6 0.6



107

Flyer Usage - Prairie

Daily Newspapers


A18+ A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54 A50+ A55+ A60+ A65+0%

10%

20%

30%

40%

50%

60%

70%

80%

50.8%

74.5%

68.5%

60.1%56.1% 54.1%

49.9% 48.4%

37.3% 35.2% 35.5% 34.3%


108

Flyer Usage - Prairie



A18+ A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54 A50+ A55+ A60+ A65+0%

10%

20%

30%

40%

50%

60%

70%

80%

47.2%

69.7%

62.7%

54.3%50.1% 49.0%

44.2% 44.1%

36.7% 34.6% 33.8% 34.0%


109

ONTARIO

110

Ontario Adults 18+Daily Reach / Average Weekly Per Capita Hours



0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3091.4%81.5% 80.1% 76.1%

41.2%

25.4%

14.7%

28.3

23.9

17.8

20.9

1.90.6 0.3



111

Ontario Adults 18-24Daily Reach / Average Weekly Per Capita Hours



0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

35

4087.3%

68.6% 66.1%

88.8%

22.2%17.0%

3.1%

25.1

14.311.0

35.9

0.4 0.2 0.1



112




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

3587.2%

72.8% 74.5%

89.9%

24.7%18.1%

4.9%

22.7

15.813.0

32.1

0.6 0.3 0.1



113




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3088.8%

76.2% 78.6%87.8%

29.1%19.6%

8.6%

23.4

18.415.5

26.8

0.7 0.3 0.2



114




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3089.2%

78.2% 82.0%87.5%

31.0%

20.3%10.0%

23.0

19.516.5

24.3

0.8 0.4 0.2



115




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3090.0%

79.3% 82.6% 85.8%

33.8%

21.6%11.4%

24.0

20.5

17.3

23.2

1.0 0.4 0.2



116




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3090.6%

79.8% 83.0% 85.5%

33.9%

21.3%12.5%

24.221.1

18.021.1

0.9 0.4 0.3



117




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3091.4%81.0% 83.6% 83.5%

37.2%

22.8%13.9%

25.4

22.2

18.820.3

1.2 0.4 0.3



118




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

35

4094.7%88.5%

82.0%

60.9% 56.9%

32.8%22.8%

34.731.0

20.8

13.1

3.40.9 0.5



119




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

35

4095.1%89.8%

81.0%

56.0% 59.9%

34.4%24.2%

36.432.7

20.8

11.7

3.81.0 0.5



120




0%10%20%30%40%50%60%70%80%90%

100%

05101520253035404595.9%

90.6%80.8%

52.3%61.7%

35.8%26.1%

38.7

33.4

20.3

10.5

4.31.1 0.5



121




0%10%20%30%40%50%60%70%80%90%

100%

05101520253035404596.0% 92.0%

81.2%

45.8%

64.8%

38.4%

27.3%

39.334.8

20.5

8.54.8

1.2 0.6



122

Flyer Usage - Ontario

Daily Newspapers


A18+ A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54 A50+ A55+ A60+ A65+0%

10%

20%

30%

40%

50%

60%

70%

50.1%

65.6%63.0%

57.4%55.2%

52.9% 51.4%49.0%

40.5% 40.0% 38.0% 37.6%


123

Flyer Usage - Ontario



A18+ A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54 A50+ A55+ A60+ A65+0%

10%

20%

30%

40%

50%

60%

70%

36.6%

61.9%

50.5%

41.8%

36.4% 35.5%32.4% 32.2%

29.8% 29.3% 30.0% 31.5%


124

QUEBEC

125

Quebec Adults 18+Daily Reach / Average Weekly Per Capita Hours



0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

3594.1%

83.1%76.6%

71.3%

42.2%

23.6%15.9%

32.3

24.8

18.316.6

2.10.6 0.3


Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]

126

Quebec Adults 18-24Daily Reach / Average Weekly Per Capita Hours



0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3088.1%

68.6% 66.7%

85.5%

24.2%15.5%

2.3%

21.6

15.4

11.8

27.5

0.4 0.2 0.1



127




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3089.7%

74.0% 72.1%

88.9%

24.3%15.5%

5.6%

22.9

17.7

14.5

25.6

0.6 0.2 0.1



128




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3091.2%

77.8% 76.6%85.5%

29.3%

18.6%

7.5%

23.8

19.316.3

21.4

0.8 0.3 0.2



129




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3092.0%

80.2% 79.2%85.5%

30.7%

19.4%

8.9%

24.4

20.417.5

19.7

0.9 0.3 0.2



130




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3092.8%

81.2% 80.0% 83.2%

33.6%

20.3%10.8%

26.0

21.5

18.3 18.8

1.1 0.4 0.3



131




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3092.9%

82.0% 81.5% 81.8%

34.9%

21.9%

9.7%

24.8

21.118.3

16.7

1.0 0.4 0.3



132




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3093.8%

82.9% 82.0% 79.3%

38.0%

22.6%12.2%

27.1

22.6

19.316.2

1.2 0.4 0.3



133




0%10%20%30%40%50%60%70%80%90%

100%

05101520253035404597.3%

89.2%

76.6%

55.0% 57.0%

29.4% 25.7%

41.9

31.1

20.5

11.0

3.60.9 0.5



134




0%10%20%30%40%50%60%70%80%90%

100%

0510152025303540455097.7%

90.3%

74.8%

50.2%59.9%

30.6% 27.5%

44.2

32.3

20.3

10.1

4.11.0 0.5



135




0%10%20%30%40%50%60%70%80%90%

100%

0510152025303540455097.9%

91.1%

72.3%

43.4%

62.7%

32.6% 29.1%

46.4

33.2

19.8

9.14.6

1.1 0.5



136




0%10%20%30%40%50%60%70%80%90%

100%

0510152025303540455098.0%

90.3%

72.6%

37.0%

66.5%

33.1% 31.1%

47.5

33.0

20.0

7.95.2

1.2 0.6



137

Flyer Usage - Quebec

Daily Newspapers


A18+ A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54 A50+ A55+ A60+ A65+0%

10%20%30%40%50%60%70%80%90%

58.6%

80.1%74.2%

66.1%62.3% 60.7%

57.1% 56.2%50.0% 49.0% 48.8% 46.8%


138

Flyer Usage - Quebec



A18+ A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54 A50+ A55+ A60+ A65+0%

10%

20%

30%

40%

50%

60%

70%

80%

51.6%

70.4%66.4%

58.7%55.6% 54.2%

50.1% 49.7%

43.5% 42.2% 42.2% 41.1%


139

QUEBEC FRENCH

140

Quebec French Adults 18+Daily Reach / Average Weekly Per Capita Hours



0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

3594.6%

83.5%76.5%

71.2%

42.5%

23.6%16.8%

33.2

25.5

18.516.1

2.10.6 0.3


Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]

141

Quebec French Adults 18-24Daily Reach / Average Weekly Per Capita Hours



0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3088.5%

68.8% 67.6%

85.9%

25.4%15.4%

2.6%

21.8

15.6

12.3

27.1

0.5 0.1 0.1



142




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3090.6%

74.2% 72.9%

89.2%

24.9%15.1%

6.2%

23.7

18.3

15.0

25.2

0.6 0.2 0.1



143




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3092.0%

78.2% 77.4%85.5%

29.5%

18.3%8.0%

24.5

19.816.8

20.8

0.8 0.3 0.2



144




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3092.9%

80.8% 80.1%85.4%

30.7%

19.1%9.5%

25.2

21.018.0 19.0

0.9 0.3 0.2



145




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3093.6%

81.7% 80.7% 82.9%

33.8%

20.4%11.3%

26.8

22.3

18.8 18.2

1.1 0.4 0.3



146




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3093.5%

82.7% 82.4% 81.3%

34.7%

22.0%

10.1%

25.3

21.618.8

15.8

1.0 0.4 0.3



147




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3094.4%

83.4% 82.6% 78.8%

38.1%

23.0%

12.5%

27.7

23.4

19.8

15.5

1.2 0.4 0.3



148




0%10%20%30%40%50%60%70%80%90%

100%

05101520253035404597.6%

89.2%

75.6%

55.7% 56.7%

29.4% 26.5%

42.8

31.7

20.5

11.1

3.60.9 0.5



149




0%10%20%30%40%50%60%70%80%90%

100%

0510152025303540455097.9%

90.4%

73.7%

51.1%59.5%

30.5% 28.7%

45.3

32.9

20.3

10.1

4.11.0 0.5



150




0%10%20%30%40%50%60%70%80%90%

100%

0

10

20

30

40

50

6098.0%91.2%

70.3%

44.1%

62.1%

32.4% 30.4%

47.6

33.7

19.3

9.14.6

1.1 0.5



151




0%10%20%30%40%50%60%70%80%90%

100%

0

10

20

30

40

50

6098.1%90.4%

70.0%

37.6%

66.0%

32.4% 32.3%

48.9

33.8

19.8

8.05.3

1.2 0.6



152

Flyer Usage - Quebec French

Daily Newspapers


A18+ A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54 A50+ A55+ A60+ A65+0%

10%20%30%40%50%60%70%80%90%

58.5%

79.7%74.3%

65.9%62.0% 60.6%

56.5% 56.0%50.4% 49.3% 49.1% 47.0%


153

Flyer Usage - Quebec French



A18+ A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54 A50+ A55+ A60+ A65+0%

10%

20%

30%

40%

50%

60%

70%

80%

51.3%

69.1%66.1%

58.1%55.0% 53.8%

49.0% 49.0%43.9% 42.6% 42.2% 40.8%


154

ATLANTIC

155

Atlantic Adults 18+Daily Reach / Average Weekly Per Capita Hours



0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

3593.1%85.0% 81.5%

74.8%

47.3%

26.9%

13.3%

30.828.1

19.5 19.4

2.0 0.6 0.3


Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic

156

Atlantic Adults 18-24Daily Reach / Average Weekly Per Capita Hours



0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

35

4084.6%

72.4%67.0%

91.6%

26.1% 29.1%

10.7%

21.618.7

13.0

36.2

0.7 0.2 0.2



157




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

3588.3%

74.8% 73.7%

92.4%

25.3% 24.8%

8.3%

23.420.8

14.5

30.7

0.6 0.1 0.1



158




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

3091.2%80.9% 81.9%

89.5%

34.1%24.1%

9.3%

27.3

23.9

17.8

26.7

1.0 0.2 0.2



159




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

3593.6%83.3% 86.0% 89.0%

36.3%

22.7%

9.0%

29.4

25.3

19.0

24.0

1.1 0.2 0.3



160




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

3594.1%85.4% 84.9% 88.3%

37.9%

23.1%

11.0%

29.726.7

19.022.5

1.2 0.3 0.3



161




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

3594.6%87.1% 90.2% 86.6%

43.0%

23.4%

10.4%

31.8

27.1

21.022.6

1.4 0.3 0.3



162




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

3595.0%89.1% 87.4% 86.3%

43.4%

23.7%

12.8%

31.528.5

20.3 20.9

1.4 0.4 0.4



163




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

35

4095.3%89.4%

81.1%

59.3% 61.1%

29.8%

17.4%

34.932.6

21.3

11.8

3.10.9 0.4



164




0%10%20%30%40%50%60%70%80%90%

100%

0

5

10

15

20

25

30

35

4095.1%88.2%

81.4%

52.5%

65.4%

31.2%

17.0%

36.132.7

21.8

10.6

3.51.0 0.4



165




0%10%20%30%40%50%60%70%80%90%

100%

05101520253035404598.2%

89.9%

79.2%

47.9%

68.8%

29.3%

15.8%

38.3

33.5

21.0

9.7

4.01.0 0.4



166




0%10%20%30%40%50%60%70%80%90%

100%

05101520253035404598.8%

87.0%

75.0%

39.7%

67.3%

30.7%

16.0%

39.4

34.0

21.0

8.64.5

1.1 0.4



167

Flyer Usage - Atlantic

Daily Newspapers


A18+ A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54 A50+ A55+ A60+ A65+0%

10%

20%

30%

40%

50%

60%

70%

80%

44.7%

66.4% 66.9%

57.4%54.9%

50.1% 47.8%42.9%

31.4% 31.6% 30.1%34.8%


168

Flyer Usage - Atlantic



A18+ A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54 A50+ A55+ A60+ A65+0%

10%

20%

30%

40%

50%

60%

70%

41.5%

60.3% 58.8%

48.8%45.6%

41.8%38.7%

35.2% 33.8% 35.6%37.7% 38.9%


169

TV VIEWING PROFILE & TRENDS

170

Who’s watching

• Weekly Reach across all demos is very high

• Time spent across all demos is substantial & remarkably similar

• Variances in time spent depend on life stage and daily obligations

• Young people are watching TV and lots of it

• Online is increasing TV viewing

Everyone is watching TV

171

Who’s watchingAverage Weekly Reach

P2+ C2-11 T12-17

P2-17 A18+ A18-24

A18-34

A18-49

A25-54

A35-49

A50+ A55+ A60+ A65+

97.9% 96.8% 97.2% 96.9% 98.2% 97.1% 96.8% 97.5% 97.9% 98.3% 99.0% 99.0% 99.3% 99.3%

Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year

172

How much are they watchingAverage Weekly Per Capita Hours

P2+ C2-11 T12-17

P2-17 A18+ A18-24

A18-34

A18-49

A25-54

A35-49

A50+ A55+ A60+ A65+

27.3

20.9 20.4 20.7

28.8

21.8 21.3 22.7 24.1 24.3

36.3 38.2 40.4 41.2


173

GenderAverage Weekly Reach

Male Female

97.9% 97.9%


174

GenderAverage Weekly Per Capita Hours

Male Female

26.028.7


175

LanguageAverage Weekly Reach

English French Other

97.8% 99.5% 95.1%


176

LanguageAverage Weekly Per Capita Hours

English French Other

26.8

34.2

25.0


177

EducationAverage Weekly Reach

<Secondary Secondary Apprenticeship College University Post Grad

97.4% 98.5% 99.1% 98.2% 97.6% 96.9%


178

EducationAverage Weekly Per Capita Hours

<Secondary Secondary Apprenticeship College University Post Grad

26.4

31.7 33.1

28.2

22.019.0


179

Household IncomeAverage Weekly Reach

<$20K $20-29K

$30-39K

$40-49K

$50-59K

$60-74K

$75-99K

$100-124K

$125-149K

>$150K

98.4% 98.5% 98.1% 97.5% 96.3% 97.7% 98.4% 98.0% 98.2% 98.5%


180

Household IncomeAverage Weekly Per Capita Hours

<$20K $20-29K

$30-39K

$40-49K

$50-59K

$60-74K

$75-99K

$100-124K

$125-149K

>$150K

43.137.7 35.0

30.3 29.324.6 22.8 21.2 21.4 20.2


181

Viewing TrendsKids 2-11 - Average Weekly Per Capita Hours

04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-130

5

10

15

20

25

18.4 18.5 18.6 18.4 17.5

22.0 22.3 21.6 20.9

Linear TV

Source: BBM Canada InfoSys+ TV PPM; Total TV/Total TV PPM; Total Canada; M-Su 2a-2a

182

Viewing Trends

04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-130

5

10

15

20

25

30

18.7 19.1 18.7 17.6 16.7

22.7 22.1 22.0 20.4

Linear TV


Teens 12-17 - Average Weekly Per Capita Hours

183

Viewing TrendsAdults 18+ - Average Weekly Per Capita Hours

04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-1305

101520253035

28.1 29.0 28.9 28.6 28.6 28.9 29.5 29.9 30.2

Linear TV Linear & Online TV

Source: Linear: BBM Canada InfoSys+ TV PPM, Total TV/Total TV PPM, Total Canada, M-Su 2a-2a; Online: MTM, Internet TV mean weekly hours per capita

184

Viewing TrendsAdults 18-24 - Average Weekly Per Capita Hours

04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-130

5

10

15

20

25

30

18.3 18.7 18.7 17.8 18.3

24.6 23.324.4 25.4



185


04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-130

5

10

15

20

25

30

21.4 21.4 21.3 21.3 20.923.2 22.5

24.0 24.1



186


04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-130

5

10

15

20

25

3023.6 24.3 24.0 23.9 23.5 24.0 23.7 24.5 24.8



187


04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-130

5

10

15

20

25

30 26.0 26.8 26.3 26.1 25.6 24.8 25.0 25.6 25.8



188

Viewing TrendsAdults 55+ - Average Weekly Per Capita Hours

04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-1305

1015202530354045

36.1 37.0 37.4 37.0 37.4 37.3 38.8 38.4 38.2

Linear TV


189

For more information please visit tvb.ca.

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