Reach. Latinos. Maximize Social Media To.

Reach. Latinos.Maximize Social Media To

SOURCE: LATISM 2011 Survey

WHAT THEY WHAT THEY BLOG BLOG ABOUTABOUT

CASE STUDY

FacebookFacebook

LinkedInLinkedIn

InstagramInstagram

TwitterTwitter

YoutubeYoutube

MAXIMIZEMAXIMIZE THE CHANNELS THE CHANNELS

RESULTSRESULTS COME FROM CLEAR COME FROM CLEAR CALLS TO ACTIONCALLS TO ACTION

open or open or clickclick

visitvisit scheduleschedulea sessiona session

donatedonate Call Call CongressCongress

PICK THE RIGHT PICK THE RIGHT TOOLSTOOLS

LESSONS LEARNED

Define your Goals

Devise a Strategy

Create Community

Be timely

Clear Call To Action

Pick the right tools

Experiment. Measure. Refine. Repeat.

Tap into Existing Networks

“It’s about the PEOPLE, stupid.”“It’s about the

PEOPLE, stupid.”~ Me.

Best Quote Ever

¡Gracias!

@ErGeekGoddess • elianneramos.com