Reach Fashion Prj final

Breana TomickiAnnie LefeverMarisa PoloJay Guarino

Amarissa Imoukhuede

“At REACH, it is our goal to offer the best active wear in quality, style, and Earth

sustainability at a moderate, competitive price. Our garments are designed as a

marriage between active wear and ready-to-wear, making daily transitions from the gym to the streets effortless. We believe

that every woman can reach to better herself.”We will start as a boutique in Philadelphia

focused on creating active wear that transitions into ready-to-wear. Our store will evoke an earthy and urban feel, and our clothing and accessories mirror that because they are on trend and made of eco-friendly materials. We will be competing with every popular name active wear company

like Nike and Adidas, but more focused on brands like Lululemon and Athleta. Our target customer

is a Young Achiever who is a busy, modern, focused woman. She cares for the environment, strives to be healthy on all fronts, and still loves to look fashionable. We are able to advertise and

thrive through social media and internet promotion, and our brand will always push women

to reach for better versions of themselves.