NASSP's Principal's Update 14,120 Circulation Gross Open Rate 30% 50% Mobile Open Rate 99.51% Delivery Rate ABOUT An exclusive member benefit, NASSP's Prinicpal's Update is delivered to more than 14,000 educaon professionals each weekday morning. The recipient list is provided directly by NASSP, ensuring you reach only members or affiliates in good standing with the associaon. The briefing summarizes key media coverage of educaon news from television, radio, print and other sources over the previous 24 hours. Featured Secons: Naonal Educaon Trends, Educaon Policy, Digital Learning, College and Career Readiness, Higher Educaon 5x Weekly PRINCIPALS' ANNUAL BUDGETS NASSP MEMBER PURCHASES 29% Less than $1 million 16% $1–2 million 25% $2–4 million 8% More than 4 million OPENS BY PLATFORM 50% 9% 41% Frequency Awards and Cerficates Professional Development Curriculum Programs Textbooks Advertise with NASSP's Principal's Update WHY NASSP The Naonal Associaon of Secondary School Principals (NASSP) is the leading organizaon of and voice for middle level and high school principals, assistant principals, and school leaders from across the United States. NASSP provides its members with the professional research-based and peer-tested resources, and praccal tools and materials they need to serve visionary school leaders. Markeng professionals can reach and engage these decision makers with a targeted, measurable digital campaign. REACH EDUCATION PROFESSIONALS Character Educaon AV Equipment Furniture Reference Books Fundraising Programs Technology and Computer
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NASSP's Principal's Update
14,120Circulation Gross Open Rate
30% 50%Mobile Open Rate
99.51%Delivery Rate
A B O U T
An exclusive member benefit, NASSP's Prinicpal's Update is delivered to more than 14,000 education professionals each weekday morning. The recipient list is provided directly by NASSP, ensuring you reach only members or affiliates in good standing with the association. The briefing summarizes key media coverage of education news from television, radio, print and other sources over the previous 24 hours.
Featured Sections: National Education Trends, Education Policy, Digital Learning, College and Career Readiness, Higher Education
5x Weekly
P R I N C I P A L S ' A N N U A L B U D G E T S
N A S S P M E M B E R P U R C H A S E S
29% Less than $1 million
16% $1–2 million
25% $2–4 million
8% More than 4 million
O P E N S B Y P L A T F O R M
50% 9% 41%
Frequency
Awards and Certificates
Professional Development
Curriculum Programs
Textbooks
Advertise with NASSP's Principal's Update
W H Y N A S S P
The National Association of Secondary School Principals (NASSP) is the leading organization of and voice for middle level and high school principals, assistant principals, and school leaders from across the United States. NASSP provides its members with the professional research-based and peer-tested resources, and practical tools and materials they need to serve visionary school leaders. Marketing professionals can reach and engage these decision makers with a targeted, measurable digital campaign.
R E A C H E D U C A T I O N P R O F E S S I O N A L S
Character Education
AV Equipment
Furniture
Reference Books
Fundraising Programs
Technology and Computer
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POSITION
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POSITION 1
Exclusive Delivery Exclusive delivery to more than 14,000 qualified NASSP members and affiliates.
Dynamic and Custom Content Animated GIFs and custom content accepted at no additional cost.
Responsive Email Design Easily displays across platforms.
25% Minimum Share of Voice Prominent rotating ad units. Ask us about 100% share of voice opportunities.
NASSP Association Branded
Ad size and location are flexible.
B E N E F I T S O F A D V E R T I S I N G W I T H N A S S P ' S P R I N C I P A L ' S U P D A T E
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Frequency drives engagement, so we provide advertising packages in daily and twice-weekly offerings, lowering the cost per ad while maximizing reach and effectiveness. Package pricing requires a commitment of at least three months in duration.