Re structure english

ontgrendelen

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

France

Germany

Netherlands, The

United Kingdom

• Everybody is online – Classic Internet Time: 65 minutes per day

– New Internet Time: 28 minutes per day

@ Reach

Internet-penetration

Source: Spot.nl 2010

Source: Worldbank 2010

0

20

40

60

80

100

120

140

Cell phones in the Netherlands

Mobile cellularsubscriptions (per100 people)

@ Reach

• Mobile internet – 2010: 41%

– 2015: 60%

– Classic Internet Time: 132 minutes per day

– New Internet Time: 72 minutes per day

Source:TNS Nipo 2010

Source: Worldbank 2010

Source:Q&A Research 2010

Source: beursgorilla.nl

05

1015202530

Expected Revenue 2011 in the US in billions for electronic products

@ Reach

• Instant Internet within reach – iPad fastest product adaption ever

– iPad is just start of tablet revolution

Source: NPD 2010

0%

10%

20%

30%

40%

50%

Twitter account Hyves account Facebook account Ander socialnetwerk account

Social Netwerk Accounts in the Netherlands

2010

2015

• 43% New Internet Time is on Social networks – 1 out of 6 shares store information – 1 out of 3 reads store information – 49% makes store selection based on reviews

@ Reach

Source:Q&A Research 2010

Source:Q&A Research 2010

Source: Spot.nl 2010

@ Reach

• From WWW to MOA – App’s will replace the browser

– Classic Internet surfing declined 24% since 2008

– Infodising: 46% is not able to properly search online

Source: Spot.nl 2010

Source:Q&A Research 2010

Source: Wired.com 2010

• Consumer is Crosschannel

• From TOMA to TOIA

• Brand awareness

• Brand search results

• Fewer visitors, higher purchase intention, more customers

@ Reach for Retail 2020

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© Resources

• The World isn’t endless – Growing population

– Growing wealth

– Growing consumption

• Increasing scarcity – Rising wages

– Rising prices

– Lack of raw materials

Source: janjuffermans.nl

• Sustainable production

• Sustainable logistics

• Sustainable stores – Sustainable

– Green

– Secure

– Recycling

– Economical

Source: laatstedag.wordpress.com

© Resources for Retail 2020

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# Repopulation

• The Dutch are 40

• 65+ increases 33% till 2020

• Youth constant

• Population growth 3%

• 80% NW Dutch

Source: CBS 2010

# Repopulation

• Number of households is growing +7%

• In 2020 we have 3 million Dutch single households

• Decreasing outskirts 5% till 15% tot 2040

Source: CBS; SCP 2010

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1960 1970 1980 1990 2000 2010 2020

Single person

Multiple persons

# Repopulation

• Average age entrepreneurs 45

• 35% entrepreneurs is 50+

• 30% entrepreneurs want to retire by 2015

0%

20%

40%

60%

80%

100%

1994 2010

Samenstelling ondernemers detailhandel naar leeftijd

51 jaar en ouder

31 tot 50 jaar

Tot 30 jaar

Source: ITS/HBD 2010

Source: ITS/HBD 2010

Source: CBW-Mitex 2010

• New target groups, new approach

– Sense of age versus Calendar age

– Mass individualisation

– Time is scarce

• A store is the mirror of society

• Time to start, time to quit

– Next generation

# Repopulation for Retail 2020

Source: vougue.frl

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• Stagflation seems horror scenario

• Reality in Non Food for 10 years

€ Revenue

90

95

100

105

110

115

120

125

130

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Development Food, Non Food and inflation

Food Index

Non Food Index

Inflation Index

Source: HBD,CBS bewerking Q&A Research 2010

€ Revenue

• Price sensitive consumers

• Calculated consumers

• The end of consumertisme

• Forecasts Retail – Low 0,0% till 1,0%

– Not corrected for inflation

Source: ABN Amro,ING, Rabobank 2010

• The new middle market

• Value retailers

• Price is back in marketing mix

€ Revenue for Retail 2020

Source: opoegaatdigitaal.punt.nl Source: wugly.nl

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5

10

15

20

25

30

2001 2009

Development square meters (millions)

wvo

m² Reshaping More meters

• 2,5 m² per person

Source: Locatus HBD 2010

65000

70000

75000

80000

85000

2001 2009

Development Retail Sales (millions)

omzet

m² Reshaping More Sales

• € 7.400 per person per year

Source: HBD 2010

2900

3000

3100

3200

3300

2001 2009

Development floorproductivity in €

omzet/m

m² Reshaping Decreasing floorproductivity

• m²: + 23,0%

• €: + 14,3%

• €/ m²: -/- 7,0%

Source: Q&A Research 2010

m² Reshaping for retail 2020

• Minus 20% to 35% square meters

• Demand driven Malls, differentiated leases

• End of channel conflict, Local Hero as brand extension

Meer weten over Re’structure?

• Kijk op: www.retail2020.nl

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Cross Channel

IKEA launched a mobile app to help potential customers view IKEA

furniture in their homes.

Google Goggles performs a Google search when the item or image is scanned in the application

Wehkamp’s Wapp gives consumers insight what discount they will get if they buy from the current location at the e-tailer site

Bicycle

Trek XO 2

www.trekbikes.com/be/nl/bike

s/road/xo/xo2z/

Digital Superconsumer

On Wugly.nl consumers write reviews on shops. 70% to 85% of reviews on these kind of sites are positive.

Yelp uses the power of the community to develop ratings and reviews for restaurants in the area.

Digital Superconsumer

Groupon (consumer-consumer) where group purchasing creates a team dynamic

and discounts only kick in if enough people purchase the groupon

-commerce

Levi’s links its store to Facebook through a “Like” button allowing shoppers to see people who liked various items including Facebook

friends

Transparancy Houddewarmtebinnen.nl is an initiative to save energy by closing doors.

Green Stars from Q2 2011 shops can receive green stars. A consumer seal for being a “good and green” sustainable company

Individualization

NIKEiD customizing your own sports gear.

Mass Customization enabled by digital design tools, allowed Ralph Lauren Rugby to launch an apparel customization application in November 2009.

Individualization

In Berlin’s Oakley store consumers are able to design their own glasses.

Mass Customization by design tools, on the website of the Italian Pinarello.

Individualization

Bemz offers a wide array of slipcovers to personalize standard merchandise offered by IKEA

Eeeefun.com create your own electrical scooter with your own custom made design

Affluenza

HEMA newest campaign price presented as value driver

Retailers accross the globe in electronics , books and entertainment first to leave physical market space.

Affluenza

IKEA started in Sweden platform for used IKEA products

Best Buy offers a platform where consumers can trade in their products for giftcards