May 08, 2015
Reinventingcommunication.net. From Zarrella’s Hierarchy of Contagiousness. Used with kind permission of Seth Godin
Reinventingcommunication.net. From Zarrella’s Hierarchy of Contagiousness. Used with kind permission of Seth Godin
Elements of Communication Objects
Time of Day
Day of the Week
How Much You Broadcast to an Audience
Readability
Emotional Tone
Word Choice
Audience Characteristics
Total Quantity of Information a Person Receives
Boundaries Between Groups
Is it a Boundary Object?
The Process that Generates the Communication Object
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Design Elements of the Communication Environment
Organizing Teams
Locating Teams
Assigning Tasks
Describing Task Information
Coordinating Activity
Who Can Talk to Whom in a Project Environment
Setting Rules for Each Method
Defining the Method for Specific Subject Matter Domains
The Schedule of Communication
The Workflow of Communication
Communication StrategyRein
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Reinventingcommunication.net. From “Reinventing Communication” by Mark Phillips, Gower 2014
10
14
18
22
1 2 3 4
Am
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Planned
Actual
Weeks
At Week 4, Actual is less than Planned Communication by 5 emails
Reinventingcommunication.net. From “Reinventing Communication” by Mark Phillips, Gower 2014
TAMEMESSY
WICKED
BETTERPROJECTS
reinventingcommunication.net