RE-IMAGINING THE WOMEN’S MARKET · 2019. 1. 31. · social media through our social media influencers program, including Olympic Gold medallists Mahalia Murphy and Evania Pelite.

RE-IMAGINING THE WOMEN’S MARKET

Bush Pig Video

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#partofMore

• Relaunch of our brand

• Focus on inclusion

• Women a key driver

• Millennial women connect with personal stories.

• Over 70% of people are likely to follow up on an athlete and their sport after watching a personal profiling story.

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Body copy Women aspire and look up to other women who do things out of the ordinary, such as excel in sport, politics and show business.

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Body copy• Our shop window

• More females watching

• More females playing

• More females buying tickets and memberships

• Participation growth in Women’s of 153% over last 2 years

• Marketing of Foxtel Touch 7s (non-contact Rugby) as a sport of inclusion, for young boys and girls to play alongside one another, marketing towards participating, not performance.

• Our primary audience is 16-24 year old women, which is heavily weighted towards social media through our social media influencers program, including Olympic Gold medallists Mahalia Murphy and Evania Pelite.

Muslim Lady Video

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