Re-imagine MAGAZINE DECEMBER 2014 ISSUE 1 On is issue Switzerland goes online Must Trusted Brand 2014 STORE FOCUS Reimagining the shop foor CORPORATE Building a smoother supply chain SUSTAINABILITY Let’s take Bio Cotton to everyone every day campaing + Store Openings + Staff special story
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Re-imagineMAGAZINE
DECEMBER 2014ISSUE1
On this issueSwitzerlandgoes online
Must TrustedBrand 2014
STORE FOCUS
Reimaginingthe shop foor
CORPORATE
Building asmoothersupply chain
SUSTAINABILITY
Let’s take Bio Cotton to everyone every day campaing
+ Store Openings
+ Staff special story
2
RE-IMAGINE MAGAZINEISSUE 1, DECEMBER 2014
Starting on October 1, C&A will be presenting its entire
assortment and attractive value for money online in
Switzerland for the first time. The launch of the new online
shop will be accompanied by a large-scale promotional
campaign. Switzerland is the ninth C&A market to have its own
online shop and offer its customers this shopping experience.
With the introduction of the important electronic distribution
channel, C&A continues its multi-channel strategy.
“We’re very pleased to now be able to offer our customers all
the benefits of a modern and versatile purchasing experience
in Switzerland. In doing this, we are responding to an often
expressed wish of our customers,” says Peter Gadient, press
spokesman for C&A Switzerland. “To celebrate this event
accordingly, we have planned special offers for the online shop
launch. For our customers, it will be well worth taking a look at
our new online shop.”
Simple and convenient online brand experience
The new C&A online shop for Switzerland can be found at
www.cunda.ch, www.c-et-a.ch and www.c-e-a.ch with articles
for women, men and children as seen at our stores. In the
online shop, customers will also find items from the European
collection, some of which are not offered at stores, and
collection categories that cannot be offered at all stores due
to varying store sizes. With its pleasantly light design and
a high degree of functionality, the C&A online shop offers
customers further benefits. A clear navigation structure
allows purchases in just a few steps and an optimized zoom
function provides a detailed look at garments and accessories.
As a brand new function, the online shop also offers outfits
recommendations called “lookbooks,” assembled by C&A
stylists, intended to help customers make their decisions.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam venenatis justo non risus porttitor, eu fermentum dolor convallis. Quisque sodales libero et lorem tempus ornare.
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elit. Proin ornare neque in arcu rhoncus bibendum vel
nec odio. Sed et consequat est, ut dictum felis. Aenean
sit amet nibh nibh. Aliquam erat volutpat. In placerat
leo orci, eu sagittis orci faucibus a. Aliquam accumsan
convallis fermentum. Aenean nulla ex, pharetra
dignissim luctus at, porttitor eu leo. Aenean porttitor ex
enim, at volutpat nisl tristique quis.
Nullam porta efficitur turpis, et aliquet mauris. Vivamus
est libero, tincidunt interdum varius eu, commodo ac
massa. Ut nunc ipsum, tristique eu purus euismod,
luctus suscipit turpis. Nulla facilisi. Cras dignissim
sapien sit amet elementum lobortis. Nulla egestas risus
eget lectus aliquet pharetra. Morbi sed eleifend odio.
In lorem lorem, ullamcorper vitae dolor eget, aliquet
posuere neque. Proin non consequat ipsum. Suspendisse
potenti. Nunc et sapien laoreet, iaculis purus vel,
consequat urna. Mauris convallis magna ut tortor finibus
feugiat.
Quisque accumsan sollicitudin ligula, eu facilisis lectus
faucibus quis. Etiam convallis enim a porttitor cursus.
C&A Foundation donates 500,000 EUR to Save the Children for Ebola response in Sierra Leone
C&A Foundation has made a 500,000 EUR grant to Save the
Children Switzerland to help children and families affected by
the Ebola outbreak in Sierra Leone.
“We are deeply concerned by the unprecedented scale of
the current outbreak of Ebola.” said Leslie Johnston, C&A
Foundation Executive Director. “Children are amongst the
most vulnerable during such crises and in Sierra Leone alone,
an estimated 1,100 children are unaccompanied or separated
from their families because of Ebola. This donation will
contribute to Save the Children’s vital work to protect children
affected by the disease in Sierra Leone.”
The grant will fund Save the Children’s work to protect
unaccompanied and separated children in Sierra Leone,
namely its efforts to trace children’s missing relatives and
reunite families. These activities are critical to prevent long-
term family separation, which can occur if children move
in search of support when their caregiver is admitted for
treatment or dies.
The funds will also help strengthen community-based
protection systems, which play an essential role in protecting
Latest news
Last Friday, C&A Germany was once again presented with
the Most Trusted Brands Award in Düsseldorf by the Reader’s
Digest. This honor marks the eleventh year in a row in which
C&A has been recognized as the Most Trusted Brand in the
“Clothing” product category.
“We are delighted to receive this accolade as it reinforces
our commitment to making product quality, transparency
and a high level of customer service integral elements of our
corporate activities,” says Thorsten Rolfes, Head of Corporate
Communications C&A Europe, who received the award on
Reader’s Digestonce again recognizesC&A Germany as theMost Trusted Brand
behalf of C&A. “Being recognized as the industry leader for
the eleventh time in a row shows that we remain on the right
track. We thank our customers for their great trust, and we
take this result as an incentive and recipe for future success.
We would also like to thank all 17,500 of our employees in
Germany whose daily work has made this result possible,”
Rolfes continues.
The Most Trusted Brands Award is based on the results of the
latest “Reader’s Digest European Trusted Brands 2014” study.
This in-depth consumer survey has been identifying the
most trusted brands in more than 30 product categories since
2001. The study surveyed 17,676 consumers in ten European
countries. Almost 5,000 consumers in Germany alone (4,882)
assessed their most trusted brands on the criteria of quality,
knowledge of customer needs, value for money, image and
sustainability. The survey does not present any list of brands,
leaving the brand identification entirely up to the interviewee.
children. Extended family and community members have
shown some reticence to take lone children into their care
for fear of contracting the disease or being stigmatised by
the community. Additionally, the donation will enable Save
the Children to provide vital psychological and emotional
support to children, many of whom are scared and confined
to their homes, where they have witnessed the death of loved
ones and may face significant trauma on a daily basis.
4
RE-IMAGINE MAGAZINEISSUE 1, DECEMBER 2014
With the explosion of online retailers the traditional high street fashion store is under attack like never before. C&A must reinvent itself if it is to remain relevant.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin
ornare neque in arcu rhoncus bibendum vel nec odio. Sed
et consequat est, ut dictum felis. Aenean sit amet nibh nibh.
Aliquam erat volutpat. In placerat leo orci, eu sagittis orci
faucibus a. Aliquam accumsan convallis fermentum. Aenean
nulla ex, pharetra dignissim luctus at, porttitor eu leo. Aenean
porttitor ex enim, at volutpat nisl tristique quis.
Nullam porta efficitur turpis, et aliquet mauris. Vivamus
est libero, tincidunt interdum varius eu, commodo ac
massa. Ut nunc ipsum, tristique eu purus euismod, luctus
suscipit turpis. Nulla facilisi. Cras dignissim sapien sit
amet elementum lobortis. Nulla egestas risus eget lectus
aliquet pharetra. Morbi sed eleifend odio. In lorem lorem,
ullamcorper vitae dolor eget, aliquet posuere neque. Proin
non consequat ipsum. Suspendisse potenti. Nunc et sapien
Despite an increasing demand in international markets, global production of organic cotton continues to decline. This development bearsecological, social and economic consequences for all in the worldwide supply chain for organic cotton. Measured against the global production of cotton, the share of organic cotton today is only 1%.
For C&A Europe, which has been dedicated to promoting
organic cotton production for 10 years already, counteracting
this step backwards is a special priority.
Thorsten Rolfes, Head of Corporate Communications Europe,
explains, “We are now at a critical point in which the demand
for organic cotton is exceeding the supply. The availability
uncertainty tied to this threatens to endanger long-term
investment in organic cotton.”
After worldwide production of organic cotton continuously
rose up to the year 2011, crop yields subsequently sank by 8
percent in the following years. Regardless of the fact that, at
the same time, 50% of the production countries increased
their production of organic cotton. Reasons for this are e.g.
lack of knowledge regarding organic cultivation methods and
lacking cooperation between the communities.
To spread awareness of this problem, C&A is now publishing
the informational brochure “Let’s take Bio Cotton to everyone
every day.” This comprehensively explains the added value
and current challenges of organic cotton production, and
shows opportunities for all those in the global supply chain.
Here, C&A sees garment industry companies as having
particular responsibility.
C&A warns of supply shortage for organic cotton
SUSTAINABILITY
“Brands play a key role in the development of organic cotton
as a sustainable resource. Some brands are taking action, but
the supply crisis shows that much more needs to be done.
Collaboration is the key – working in partnership with
experts, local communities and governments can enable
organic cotton to realize its full potential,” says Rolfes. “But
firms can make a difference not only in the production
countries but also in the sales markets by making their
customers aware of the subject of organic cotton. In our
experience, it is possible to create awareness, fulfill the
demand and be profitable.”
C&A is currently the largest buyer of organic cotton and sold
over 100 million products made from organic cotton in the
fiscal year 2013 – another significant increase in comparison
to the previous year. The share of organic cotton against
the total cotton collection is 38 percent. All cotton in C&A
products labelled with Bio Cotton is 100 percent certified
organic cotton – never blended. Seventy-five percent
of the processed organic cotton, which is cultivated without
the use of pesticides and artificial fertilizers, comes from farm
projects supported by the C&A Foundation – around 60,000
farmers in India benefit from these projects.
Calling all producers, brands and consumers
As well as helping the environment and communities, our investment in organic has
been a commercial success. It costs us slightly more to produce our Bio Cotton range
but the clothes hold their value for longer. Working with our peers in the industry, we
can increase demand for organic and raise levels of production, spreading the benefits
wider. To help make that happen, we’ve created an organic cotton brochure that pulls
together our knowledge and resources for producers, brands and anyone interested in
helping organic cotton to thrive as a sustainable resource.
For more information, download our brochure here: http://goo.gl/17SRrf
Name Last Name
Head of Sustainable
Business Development
7
RE-IMAGINE MAGAZINE ISSUE 1, DECEMBER 2014
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam venenatis justo non risus porttitor, eu fermentum dolor convallis. Quisque sodales libero et lorem tempus ornare.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin
ornare neque in arcu rhoncus bibendum vel nec odio. Sed
et consequat est, ut dictum felis. Aenean sit amet nibh nibh.
Aliquam erat volutpat. In placerat leo orci, eu sagittis orci
faucibus a. Aliquam accumsan convallis fermentum. Aenean
nulla ex, pharetra dignissim luctus at, porttitor eu leo. Aenean
porttitor ex enim, at volutpat nisl tristique quis.
Nullam porta efficitur turpis, et aliquet mauris. Vivamus
est libero, tincidunt interdum varius eu, commodo ac
massa. Ut nunc ipsum, tristique eu purus euismod, luctus
suscipit turpis. Nulla facilisi. Cras dignissim sapien sit
amet elementum lobortis. Nulla egestas risus eget lectus
aliquet pharetra. Morbi sed eleifend odio. In lorem lorem,
ullamcorper vitae dolor eget, aliquet posuere neque. Proin
non consequat ipsum. Suspendisse potenti. Nunc et sapien