Re-Fi Platform

New-Generation SaaS CRM Platform

Re-Fi 锐丰 R e t a i l F i d e l i t y

- For FMCG Retail Brands

Re-Fi

Re-Fi is a cloud and mobile-based scalable SaaS CRM platform. Securely linking brands with consumers and Online to Offline.

Promotion Campaign

Trial Sampling

Loyalty Program

Re- Targeting

Social Media Activity

GPS-Location Match

Feat

ures

Bluetooth Shelf

Display

OS Control

Branding Interface

Integration API

Account Management

Re-Fi Cloud

Rewards

Tool

s

Marketing Automation

Brands

Dynamic Loyalty Tags

Web-based brand dashboard

Campaign Tracking

Data Mining

Digital Engagement

Banking level security

Consumers

Feature Phone

Plat

form

s

Web App

Re-Fi

Our departure point was a traditional loyalty stamp paper-card.By thinking big while going digital, we where able to achieve so much more.

Promotion Campaign

Trial Sampling

Loyalty Program

Re- Targeting

Social Media Activity

GPS-Location Match

AutomationOS Control

Branding Interface

Integration API

Account Management

Stamp paper-card Re-Fi Platform Features

Re-Fi

Our starting point What we created Platform capabilities

FeaturesOur platform provides Brands with flexible “Swiss army knife” style campaigning tools to

engage and retain retail consumers.

Promotion Campaign

Trial Sampling

Loyalty Program Re-Targeting Social Media

ActivityGPS-

Location Match

Trial of free samples - now with control measures and d i g i t a l c o n s u m e r d a t a collection. Scan a promotion c o d e p r o v i d e d b y a p romote r, reg is te r and receive a free sample.

In-store promotion coupon - now digital. A promotion c a m p a i g n w h e r e t h e consumer is incentivized to scan a code through the Re-Fi platform and receive a reward.

A traditional stamp program made digital - with benefits of absolute security and unprecedentedly accurate consumer data. Reward loyal consumers with products - online and retail, discounts, special offers and direct cash back.

Automated individualized retargeting - turning big data i n t o p r e c i s e a c t i o n . Consumer data is collected, analyzed and used to inspire c o n s u m e r s w i t h individualized e-coupons.

G e t s o c i a l m e d i a engagement - and instant rewards. Consumers gain points when engaging with the brand on social media.

Utilizing Google Maps and dynamic GPS markers - attracting consumers has never been easier.

Core Features Added Features

Re-Fi

User JourneyAny consumer that has a mobile or feature phone, or an internet connected device can be

targeted through the platform.

Code Scan Collect Redeem Re-Target

A secure QR-code i s printed on an insert, or directly on the package with a verification code pr inted on the inside. (Alternatively a secure QR-code can be printed on the consumer receipt, on a voucher or on a promotion leaflet).

Consumers simply scan the code or enter it manually, using WeChat scan, the mobile app, or SMS to reg i s t e r t he p roo f o f purchase or intention to participate in a loyalty program, campaign or trial sampling.

Consumer data is collected for age, gender, date & time, location and SKU, analyzed and used to inspire consumers with special offers and rewards. (The offers can be set to reach the consumer at each individual’s most likely time and place of purchase, with their preferred product).

T h e r e w a r d s c a n b e redeemed through the app in form of digital content, vouchers or e-coupons, in o n l i n e s t o r e s o r a t participating client outlets.

The codes sent to the Re-Fi system are processed to operate a fully customizable loyalty, promotion or trial sampling program where points are collected.

Consumer involvementBrand involvementRe-Fi

App FunctionalitiesThe platform provides customizable WeChat Web app, Android, iPhone, Windows

and Feature phone SMS. Points

Register

Track

Brand

Gamification

Rewards

Online

Offline

Engage

Social Network

Scan

Digital content

Re-Fi

Scalable SaaS ArchitectureOur design lead-words are security, scalability and accuracy.

This have driven us to adopt banking level transaction standards; create a scalable system for infinite expansion; utilize the latest mobile technology to collect consumer data.

OS Control

Branding Interface

Integration API

Account Management

This module is the core of the platform. Its banking ledger system keeps track of all accounts and transactions, securely. At the heart of this module is the Re-Fi Rules Engine, which allows for smart and easy configuration and tracking of the Loyalty Programs, Promotion Campaigns and Trial Samplings, for individual brands.

This is a framework module for managing different Operative Systems a n d a u t o m a t i c a l l y c o n n e c t i n g communication across platforms. The system has full control of iOS, Android, Windows Phone, Web, Web app, SMS and Phone calling platforms. The driver of this module is the Re-Fi Blueprint Engine.

Account Management

The branding interface module is, as the name describes, where the interface and branding for each client is set through a streamlined design framework. The module allows for easy branding configuration and fast client service.

OS Control

This module allows for unlimited expansion of the platform by acting as the bridge and gate keeper to future modules. If, for example, a client wants to connect its Business Intelligence system to the consumer intelligence data flow from the Re-Fi platform, thereby merging data from all its sources, this is possible through the Integration API.

Branding Interface

The Re-Fi platform utilizes banking level security across the platform; from its 16-digits code generation to its double-length key encryption of the t ranspor ta t ion laye r and code validation. The 16-digits code is self-terminated upon use, after authenticity validation on the server.

Integration API Banking Level Security

System Modules Re-Fi

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Re-Fi Value Proposition

• Secure and flexible “Swiss army knife” style campaigning tools - reaching also the hard to get traditional trade segment.

• Multiple platforms with smart WeChat integration.

• Connecting Brands directly with individual- and aggregated consumers.

• Online, retail and digital content rewards. • Platform architecture that allows for easy

expansion, integration and scalability.

Features Advantages Benefits

• Improving consumer behavior knowledge with unprecedented detail, for direct re-engagement.

• Cutting promotion cost by bypassing middlemen.

• Quantifying performance and gaining real time consumer data.

• Driving sales. • Increasing profitability.

• Inducing consumer loyalty. • Building profitable relationships. • Increasing brand awareness. • Improving marketing spend efficiency. • Bridging the Online to Offline gap.

Re-Fi

Providing New-Generation SaaS CRM Technology Linking brands with consumers and Online to Offline.

Re-Fi 锐丰 R e t a i l F i d e l i t y

Re-Fi