RDE12 Olaf Hopp, NRJ International

A NEW STRATEGY FOR RADIOOlaf HOPP

CEO NRJ International

Barcelona, March 15th 2012

1 . 1 . E m bracing ne w te chnologie s

Trad itionnal ad spe nd and rad io consum ption are s lightly d e cre as ing

We are facing ne w playe rs on the m arke t

D O N ’ T FE AR

TH E M:

LO VE TH E M !

2. 2. Developping new business models

- N RJ H its : 1 00% h its m us ic TV

channe l, looking to e xpand on

inte rnational le ve l

- N RJ1 2: 3rd D TTV national channe l in

France

- N RJ Paris : re gional TV channe l

S tre tch the Value C hain as far as poss ible !

G oing furthe r into the m us ic

ind ustry:

-Mus ic publish ing

-Prod uction

-C om p ilations…

5000 N RJ e ve nts a ye ar

accross the globe :

NR J Mus ic Award s

NR J Mus ic Tour

NR J in the Park

NR J Fash ion N ight

NR J Live se s s ions…

Towe rcast: Fre nch private towe r

com pany, owne d by N RJ G roup

We ope rate broad casting se rvice s

in France , Be lgium , F inland and

Norway, for:

-public and private rad ios

(1 500 FM transm itte rs ),

-TV channe ls

-and m ob ile ope rators

50% costs savings vs e xte rnal

solution

Im prove d quality, for both

broad caste rs and the aud ie nce

Re

plica

te t

he

Bra

nd

DN

A o

n 3

60°

Inte rne t

Mob ile apps

We brad ios

We bTVs

Re plays

S ocial ne tworks

3. 3. Being cost efficient through synergies

NRJ Recipe for success in challenging times