RDB0010_Vision_Brand_Book_WR

Big journeys begin with small steps

Enabling our customers to feel SAFE

RDB Concepts is an agile, flexible and forward thinking business that has been built on strong corporate principles, processes and disciplines.

Delivering high quality and cost effective infrastructure support, specialising in database solutions. We work with our partners and customers, not just for them.

Who We Are

Introduction

This book has been produced for each member of our team, our present partners, customers and suppliers and anyone that has been involved with our journey.

This is much more than a brand. It is about how we look, how we feel and how we operate. It is how we work with our customers, partners and suppliers and what sets us apart from our competitors.

To all RDB Concepts’ employees, partners and customers who have contributed to the progress we have made on our journey so far.

Thank you all for sharing our values of honesty, trust and integrity. Your commitment and continued support enables RDB Concepts to work with our customers not just for them.

Thank you

Let’s begin our journey

From an early age I have always asked WhY. › Why do we do that?

Luckily I married a woman who has always questioned hoW. › how do we do that?

Sue and I met whilst working for a company with an amazing team atmosphere. It was not the product of the company or the delivery mechanism that excited us but the camaraderie that existed. We were inspired by the culture.

As our lives changed, we decided to move on and found ourselves on two very similar career journeys that would bring us both to the same decision.

our Vision

Phill’s Journey

I worked for a number of companies in the years following and never found the same team culture.

I made decisions to leave companies based on the culture not meeting my now impossible standards. The atmosphere in a place of work became very important to me.

I was astounded at how some of the companies operated. I found myself working for a company where values

and common decency did not exist. I was conflicted, I could no longer tolerate going to work, but did not want to let my colleagues down.

Sue finally intervened and forced me to see how working for such a company was affecting me.

sue’s Journey

I worked for some large organisations both before Phill and I met and after.

During that time, I learnt a lot about the differences between American and UK business culture. Dealing with UK based organisations, I often felt like a voice in the dark. There was so much time and money wasted pointing fingers and not taking accountability that I often felt as though I only ever

achieved something when dealing with the far more customer service focused American businesses.

I struggled to understand how companies could function where trust and care did not exist between staff and customers.

our Vision (continued)

It was our experiences in these roles that drove us to set up our own company.

“For RDB Concepts to achieve its goals; all of the people involved with it have to reflect our values.

These values cannot simply be put in place when we reach the finish line. There is, and will be, no room for compromise.”

Phill Evans, CEO RDB Concepts

If all we managed was to provide a rich environment for our team to work in and a genuine feeling of positive achievement then we would be satisfied.

We are where we are today because we understood from an early stage what we wanted our company to be, and from experience, what we didn’t want it to become. We created a dream based on where we wanted to be in the year 2020. We called this our 20/20 Vision.

Of course, we made mistakes, but we didn’t hide from them. We acknowledged them, learnt from them and ensured they were not repeated.

Our values and beliefs are so important to us that if RDB Concepts had not adopted them, and followed them the company would no longer exist. At no point on our journey was there a half way solution. We were very clear in our vision of the company.

our Vision (continued)

It is now January 2020 and RDB Concepts is a leading player in the global infrastructure support arena. our name is synonymous with quality and trust.

We are supporting some of the largest companies in their field, all of whom would happily testify to the high standards of our services.

Our perfect customer is one that:

› understands the importance of the services we deliver

› takes accountability for the way they use the systems that we support

› understands that for us to be part of their team a strong partnership based on trust must exist.

Although we take responsibility for our customers systems, ownership still resides with the customer. All of our customers share our key values of integrity and honesty which improves communication and strengthens the bonds and trust that exist.

Our customers approach us for advice and involve us in all decisions pertinent to the services we provide. We frequently receive praise from our customers.

Our professionalism has enabled our customers to make objective decisions, which in turn have enabled their businesses to grow. Above all our customers feel cared for.

We now have franchises running in Boston (US) and Europe all of which have adopted the same principles that were set out in the beginning.

Every location strives to provide the best quality of services to their customer base whilst all the time looking at ways to improve both services to the customers and internal processes within the company.

our Vision (continued)

With over 50 employees in 3 regions, our team of outstanding individuals form the back bone of who we are. We are proud to employ such a highly skilled group of people who are encouraged to contribute to the betterment of the company at every opportunity.

All of our offices are based on the same design. Inwardly presenting a RICH (Reliability, Integrity, Caring and Honesty) environment for our employees to work in. This creates an inviting and fun environment that motivates. Whist at the same time making our customers and partners feel SAFE (Secure, Assured, Focused and Engaged). A sense of belonging to something bigger is always present.

RDB Concepts is no longer the small IT infrastructure company that it initially started life as. With a turnover of £10m the company has grown significantly. This turnover comes from a 75/25 split of support services and consultancy.

None of this would have been possible if the roots had not been strong. The values on which the company was based are still strong and are emphasised in everything we do. Together we were able to build something that we are both truly proud of.

our Vision (continued)

All we ask of our employees is that they evaluate everything that they do against the company vision and the company values.

our Vision (continued)

Is what I’m doing right now, moving us towards or further away from our company vision?

Is the choice I’m about to make in line with our company values?

WHY are we doing it this way?

HOW can we can do it better?

Integrity is one of our fundamental values and is present in every person within the team. It is the core value of our CEO and founder. Every person within RDB Concepts demonstrates sound moral and ethical principles at work. A person who has integrity lives his or her values in relationships with co-workers, customers, and partners.

Our reliability enables our customers to be more productive. Reliability helps our customers to build their trust in our solutions.

Trust is confidence in the honesty or integrity of a person. Our customers place their trust in RDB Concepts every day. This belief in our abilities to deliver the best solution has to be earned. Trust is a privilege that we earn. Trust cannot be expected, trust is a gift.

Honesty and trust are central to integrity. The relationships RDB Concepts builds with its customers and partners are built on trust and honesty at all times.

Being RDB Concepts

Every member of the team demonstrates accountability when working on our customers systems. This demonstrates ownership and commitment to our customers.

RDB Concepts promotes an environment where its employees accept responsibility for their core systems. This personal involvement increases the business knowledge within our team and helps to promote the relationships with our customers.

We care about our customers. By understanding our customers better we can provide the level of service that they need to enable them to focus on their business.

Every member of the team is focused on delivering the best service to our customers. This focus can be seen every day in how issues are investigated and resolved.

RDB Concepts engages with its customers. Working with our customers not just for them.

our values

understanding your values brings clarity and focus to everything that you do. This clarity drives decisions that you make and directions that you may take throughout your life.

our values act as a compass helping us to stay on course every day.

Integrity Trust Honesty Responsibility Caring Accountability Reliability Focused Engaged

Reliability Integrity Caring Honesty We believe that these 4 simple

words truly define who we are.you will witness these values every time you communicate or transact with rDB Concepts.

our core values

external Brand Commitment“our customers are assured and have a sense of security in the knowledge that RDB Concepts are focussed and engaged on their systems. We enable our customers to feel SAFE”

internal Brand Commitment“our team feel inspired to share our commitment towards our vision and that they are part of something bigger. By being an important part of a company whose core values are reliability, integrity, caring and honesty our team can help us to be different.”

Brand Commitments

Working with our customers not just for them

Enabling our customers to feel SAFEWe are RDB Concepts

Our values are an inherent part of who we are.

Subscribing to them on a daily basis shows our commitment not only to our customers, but each other too.

SECURE ASSURED FOCUSED ENGAGED

External message

RELIABILITY NTEGRITY CARING HONESTY

We are RICHWe are RDB Concepts

Our values are an inherent part of who we are.

Subscribing to them on a daily basis shows our commitment not only to our customers, but each other too.

Internal message

"Prior to joining RDB Concepts I have worked, throughout my career, in strong disciplined corporate environments.

It has been a pleasure to move to a company that not only retains these virtues but also displays a strong moralistic approach in every aspect of the business.

The dedication, commitment, customer focus and comradery shown within the team never

ceases to fill me with a sense of pride. It is an absolute privilege to lead such a talented group of individuals, who are all eager to learn and work to improve the service delivery to our clients.

We are at the start of a very exciting journey and by working together we will be able to achieve our 20/20 vision, to the betterment of ourselves, our business and, most importantly our clients."

Lee MiddletonChief Technology officer

A message from

www.rdb-concepts.com