RCUK Digital Economy Theme New Economic Models Network+ NEMODE 11 th June 2012 Dr Richard Bailey RCUK Digital Economy Theme [email protected].

RCUK Digital Economy ThemeNew Economic Models Network+ NEMODE

11th June 2012

Dr Richard BaileyRCUK Digital Economy Theme

[email protected]

Digital Economy ThemeVision & Approach

“It’s technology married with liberal arts, married with humanities, that yields the results that make our hearts sing”Steve Jobs introducing the iPad 2, March 2011

DE Vision: Rapidly realise the transformational impact of digital technologies on aspects of community life, cultural experiences,

future society, and the economy.

“Technology alone is not enough”

Digital Economy Theme

• Partners– EPSRC (£106M), AHRC (£12M) and ESRC (£11M). MRC in

previous CSR.• People/user focused

– Develop technology by understanding how people use it.• Cross disciplinary nature

– Brings together diverse areas working together to solve a DE relevant Challenge.

• 113 core projects >£150M since 2008– 174 allied projects (33 ESRC, 28 AHRC, 113 EPSRC) = Total £213M– 400 User Partners

Communities & Culture IT as a Utility

Sustainable SocietyNew Economic Models

DE Theme: NEM

• What does the digital revolution mean for:– existing businesses and business models?– new business/economic models?– the economy more widely?

Opportunities Threats

Network+ outputs

Long term• Community building• Horizon scanning• Grand challenges

Short term• Ideas for a research activity

DE Impact Review

“The DE investments need to better engage with business school and economics researchers and with business leaders.”

• Where is the joint intellectual challenge?• Where will DE funding make a difference?