Rba Presentation 1-13-2010

 Web Marketing for Small Businesses

Who am I?

A (very) little history lesson...

Brief History of Social Media

Brief History of Social Media• 1969 - ARPAnet goes live (military only)

Brief History of Social Media• 1969 - ARPAnet goes live (military only)• 1979 - Usenet (first message boards)

Brief History of Social Media• 1969 - ARPAnet goes live (military only)• 1979 - Usenet (first message boards)• Early 1980s - Dial-up services born

Brief History of Social Media• 1969 - ARPAnet goes live (military only)• 1979 - Usenet (first message boards)• Early 1980s - Dial-up services born • 1990 - WWW born

Brief History of Social Media• 1969 - ARPAnet goes live (military only)• 1979 - Usenet (first message boards)• Early 1980s - Dial-up services born • 1990 - WWW born• 2002 - MySpace launches

Brief History of Social Media• 1969 - ARPAnet goes live (military only)• 1979 - Usenet (first message boards)• Early 1980s - Dial-up services born • 1990 - WWW born• 2002 - MySpace launches• 2004 - Facebook launches

Brief History of Social Media• 1969 - ARPAnet goes live (military only)• 1979 - Usenet (first message boards)• Early 1980s - Dial-up services born • 1990 - WWW born• 2002 - MySpace launches• 2004 - Facebook launches• 2006 - Facebook opens registration

Brief History of Social Media• 1969 - ARPAnet goes live (military only)• 1979 - Usenet (first message boards)• Early 1980s - Dial-up services born • 1990 - WWW born• 2002 - MySpace launches• 2004 - Facebook launches• 2006 - Facebook opens registration• 2007 - Twitter launches

Why should you use social media and

social networking for your business?

It's where the people are...

Facebook: 350 Million Twitter: 18 Million (est.)

To put it another way, if Facebook was a country...

...it would have the third largest population in the world.

China: 1,332,060,000 India: 1,166,900,000 Facebook: 350,000,000 United States: 307,010,000

Advertising and traditional media relations are not enough anymore.

Web Marketing  

Won't work without a website...

Web Marketing • SEO • Social Media• Web advertising

Search Engine Optimization

1.On-Site SEO• Off-Site SEO /

Inbound Links 

On-Site Search Engine Optimization• Create keyword strategy• Page titles / META tags• Check for dead links & broken pages• Check your site's load time

Link BuildingUtilize link building

tools and create unique content for your

website 

Online News Release Distribution• The best link building tool• Examples: PRWeb.com,

BusinessWire.com, PRNewswire.com, OnlinePRNews.com

Unique Content Creation• Website copywriting• Blog writing• News release writing and distribution• Web videos and podcasts

Social MediaFree web content that

includes a social aspect such as commenting

Social Media Benefits• Establishes you as the expert• Unique content for link building• Creates a community• Makes your website "sticky"

Types of Social Media• Blogs• Web Videos & Podcasts• Anything else that can be shared and

commented upon

Business BloggingBlogging once per week on a blog set up on your site

can dramatically affect your search rankings and build a

community of readers.

Integrate Your Blog 

Have the blog installed on your site for maximum SEO benefit.

 WordPress: WordPress.org

Blog Frequency 

At least one post per week or four per month.

What Should I Blog About?

...allow you to talk directly to your audience in a way that text simply cannot match.

Web Videos and Podcasts...

Podcast and Web Video Ideas• Customer testimonials• Tour of your facility• "Meet the crew"

Social NetworkingSocial Networks help you find and connect with your

audience

Today We'll Talk About... 

• 350 million registered users (!)• Post links, images, videos• Make "friends"

The networking problem on Facebook:

Facebook Stranger Anxiety

The Facebook Stranger Anxiety solution:

The Facebook Fan Page

• Micro-blog with a 140-character limit• Gain "followers"• Outstanding place to promote yourself

and your unique content

Facebook is a great place for networking with people you know, Twitter is a great

place for networking with people you WANT to know.

• The opposite of Facebook• The top business networking site• Great for contractors, freelancers, and

job seekers

• Founded in 2002 • Still a top social networking site• Not a place for businesses, unless

they're bars or bands

Promoting Your Social Network • Badges on your website• Tell your friends (online and offline)• Email signature

 One final note:

Expect Feedback 

Any Questions?

Thank You