We s(h)ave the World! Raz*War: Un petit face aux géants...
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We s(h)ave the World!
Raz*War: Un petit face aux
géants...
(% of statements expressed with a positive sentiment)
26% PASSION for CRM /1to1 marketing
(Citobi 2000-20XX)
Common ground: Passion for Listening, Passion for “C to B”
PASSION For Shaving
(GrowthBridge 2009-2XXX)
That led to
Is Fighting against
Giants possible?
Please, help us being the next
IceWatch…
Jean Michel Javaux: « Votre marque peut devenir le prochain Ice Watch Wallon »
Frédéric Dawans: “Je crois au combat contre les géants! Raz*War peut se transforme en grand succès! "
…Or the next Air Energy…
Can David beat Goliath? (Using Social Media…)
56% Raz*War
(% of statements expressed with a positive sentiment)
26% BigRazCo
(% of statements expressed with a positive sentiment)
Yes, but…Is there really
an opportunity?
conquest of a
traditional market in a
non-traditional way
basic need
web saavy
GrowthBridge and Raz*War: The Rationale
Why did Growth Bridge focused first on shaving ? (1/3)
Source: Euromonitor
Price comparison for a typical
“last generation” razor head
(UK)
Source: Main Online, Title “Sharp Practice…”, Sean Poulter
Global toiletries: sector
comparisons
Global Men’s Grooming products
Increasing media attention
Why did Growth Bridge focused first on shaving ? (2/3)
Why did Growth Bridge focused first on shaving ? (3/3)
Shaving Market:There was something to do...
Raz*War Products & Packaging
http://www.youtube.com/watch?v=ZUG9qYTJMsI
Ok, Ok, but how can you do it?
Authenticity
Humour
Engagement
Our Customers and Ambassadors
Some of our marketing tools & Tactics
Relevance (Quite demanding! )
Zoom on some of our guerilla tactics:
What to think about Twitter? (1/2)
Zoom on some of our guerilla tactics:
What to think about Twitter? (2/2)
Lets visit http://www.razwar.nl
“Social R&D”-We adapted our offer
Our Subscriptions-First step towards
SaaS?
Zoom on some of our guerilla tactics:
What to think about Twitter? TweetReach
Zoom on some of our guerilla tactics:
What about FaceBook(1)
Zoom on some of our guerilla tactics:
What about FaceBook(2)-FaceBook Ads
Zoom on some of our guerilla tactics:
Providing content regularly (1)
Zoom on some of our guerilla tactics:
Providing content regularly (2)
Zoom on some of our guerilla tactics:
Providing content regularly (3)
Zoom on some of our guerilla tactics:
Do not forget e-Direct Marketing!
Only
TODAY
20%
OFF!
Raz*War‘s Black Friday. Use
discount code BLACKFRIDAY20
Zoom on some of our guerilla tactics:
Do not forget e-Direct Marketing!
What Didn’t Work?
And What in the
future?
Raz*War will more and more leverages
Citobi’s expertise (CRM)
Raz*War will develop its network of
international partners
Of course, growing will require funding…
Some concluding
remarks?
Some concluding remarks
• It works!
• But it has its limits…
• We did a lot of mistakes!
• ...But we learnt from them
• “Winning [Against Giants] is a matter of believing”
• ...Impacts also funding!
Bccreativity.com
Join the revolution! @razwar
Use code Degroof13 on
RazWar.fr to get a 15% discount
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