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What Influences YOUR vote? Prof. Vanessa Druskat University of New Hampshire
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RaymondVIP Fall Presentation

Jan 13, 2015

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  • 1. What Influences YOUR vote?
    Prof. Vanessa Druskat
    University of New Hampshire
  • 2. 1906, Scientist, Francis Galton
  • 3. Oxs Weight
    Actual Weight
    1,197
    Groups Average Guess
    1,198
  • 4. A Simple, Powerful TruthUnder the right circumstances, groups are very intelligent. Often smarter than the smartest people in them.(Surowiecki, 2004)
  • 5. Examples of times when groups make better decisions
    When the answer is not clear
    What programs should be cut in our educational system to save money?
    When is a NASA space shuttle ready to launch.
    Difficult medical decisions: When is surgery helpful or harmful?
    Voting in local, state or national elections.
  • 6. Good Outcomes for the U.S.
    Thanks to American Voters
    Perhaps, the Democrats won in the middle part of the 20th century because they were right about the the New Deal and the civil rights movement?
    Perhaps, the Republicans won later in the century because they were right about the need for economic growth and ending the cold war?.(Brooks, 2007)
  • 7. What Circumstances Get in the Way of Collective Intelligence
    Emotions
    ---Social Situations
    Conformity
    Common Knowledge Effect
    Rushing to Judgment
    Poor Listening
    Status
  • 8. Page 8
    The Human Brain
    Prefrontal
    Cortex:
    New Brain
    Thalamus
    Amygdala:
    Old Brain
    Brain Stem
  • 9. Social& Emotional Competence
    9
  • 10. Emotional Appeals in Crowds
  • 11. 2007 Prentice Hall Inc. All rights reserve.
    Conformity
    Adjusting ones behavior to align with the norms of the group.
    ASCH STUDY
    The Nurture Assumption
    (Judith Rich Harris, 1998)
  • 12. The Common Knowledge Effect
    Information held by more members before team discussion
    has more influence on team judgments that information held
    by fewer members independent of the validity of the information,
    e.g. in medical diagnoses.
  • 13. Status
  • 14. What Increases Collective Intelligence?
    Using Your Old Brain and Your New Brain. Dont let others influence you through emotional appeals.
    Learn to recognize when your emotions are taking over.
    Dont make snap judgments wait a few beats and let the new brain kick in.
    Get curious ask questions and listen.
    Thinking for Yourself.