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1. What Influences YOUR vote?
Prof. Vanessa Druskat
University of New Hampshire
2. 1906, Scientist, Francis Galton
3. Oxs Weight
Actual Weight
1,197
Groups Average Guess
1,198
4. A Simple, Powerful TruthUnder the right circumstances,
groups are very intelligent. Often smarter than the smartest people
in them.(Surowiecki, 2004)
5. Examples of times when groups make better decisions
When the answer is not clear
What programs should be cut in our educational system to save
money?
When is a NASA space shuttle ready to launch.
Difficult medical decisions: When is surgery helpful or
harmful?
Voting in local, state or national elections.
6. Good Outcomes for the U.S.
Thanks to American Voters
Perhaps, the Democrats won in the middle part of the 20th century
because they were right about the the New Deal and the civil rights
movement?
Perhaps, the Republicans won later in the century because they were
right about the need for economic growth and ending the cold
war?.(Brooks, 2007)
7. What Circumstances Get in the Way of Collective
Intelligence
Emotions
---Social Situations
Conformity
Common Knowledge Effect
Rushing to Judgment
Poor Listening
Status
8. Page 8
The Human Brain
Prefrontal
Cortex:
New Brain
Thalamus
Amygdala:
Old Brain
Brain Stem
9. Social& Emotional Competence
9
10. Emotional Appeals in Crowds
11. 2007 Prentice Hall Inc. All rights reserve.
Conformity
Adjusting ones behavior to align with the norms of the group.
ASCH STUDY
The Nurture Assumption
(Judith Rich Harris, 1998)
12. The Common Knowledge Effect
Information held by more members before team discussion
has more influence on team judgments that information held
by fewer members independent of the validity of the
information,
e.g. in medical diagnoses.
13. Status
14. What Increases Collective Intelligence?
Using Your Old Brain and Your New Brain. Dont let others influence
you through emotional appeals.
Learn to recognize when your emotions are taking over.
Dont make snap judgments wait a few beats and let the new brain
kick in.
Get curious ask questions and listen.
Thinking for Yourself.