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Raymond Elferink – [email protected] Raymond Elferink – [email protected] Online Surveys 2.0 ASC Funky Data: working with unconventional data in surveys and research 25 September 2012, Imperial College, London, UK
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Raymond Elferink – [email protected] Online Surveys 2.0 ASC Funky Data: working with unconventional data in surveys and research 25 September 2012, Imperial.

Dec 28, 2015

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Page 1: Raymond Elferink – raymond@raycom.com Online Surveys 2.0 ASC Funky Data: working with unconventional data in surveys and research 25 September 2012, Imperial.

Raymond Elferink – [email protected] Elferink – [email protected]

Online Surveys 2.0

ASCFunky Data: working with unconventional data in surveys

and research

25 September 2012, Imperial College, London, UK

Page 2: Raymond Elferink – raymond@raycom.com Online Surveys 2.0 ASC Funky Data: working with unconventional data in surveys and research 25 September 2012, Imperial.

Raymond Elferink – [email protected] Elferink – [email protected]

Introduction

o Netherlands and Lithuaniao Knowledge Exchangeo Business Intelligenceo E-Learning

o Across EUo UK: JISC, UKCES, Connexions

Page 3: Raymond Elferink – raymond@raycom.com Online Surveys 2.0 ASC Funky Data: working with unconventional data in surveys and research 25 September 2012, Imperial.

Raymond Elferink – [email protected] Elferink – [email protected]

(online) Software Systems

o Many were based on existing offline systems

o Functionality copied, not redesignedo Misplaced analogieso Slow innovation

Page 4: Raymond Elferink – raymond@raycom.com Online Surveys 2.0 ASC Funky Data: working with unconventional data in surveys and research 25 September 2012, Imperial.

Raymond Elferink – [email protected] Elferink – [email protected]

Examples

E-mail: POP, CC, Inbox, Outbox, Address book

E-books: Bookmarks, Margin notes, ToC

E-learning and Assessment: PDF, text and images, Multiple choice

Other: File System, Desktop, Saving of documents

Page 5: Raymond Elferink – raymond@raycom.com Online Surveys 2.0 ASC Funky Data: working with unconventional data in surveys and research 25 September 2012, Imperial.

Raymond Elferink – [email protected] Elferink – [email protected]

Online Surveys Today

o A lot of multiple choice questions

o Score matrices (on 5 or 10 point scales)

o Mostly written introductions

Page 6: Raymond Elferink – raymond@raycom.com Online Surveys 2.0 ASC Funky Data: working with unconventional data in surveys and research 25 September 2012, Imperial.

Raymond Elferink – [email protected] Elferink – [email protected]

Online Surveys Today

o With

Rules

Automatic data entry

o Without

Breaking the format

Handwriting

Drawing

Online versions of paper survey forms

Page 7: Raymond Elferink – raymond@raycom.com Online Surveys 2.0 ASC Funky Data: working with unconventional data in surveys and research 25 September 2012, Imperial.

Raymond Elferink – [email protected] Elferink – [email protected]

But there is more...

Being in an online environment allows us

to use online content

Being in a dynamic environment allows us

to use dynamic features

Page 8: Raymond Elferink – raymond@raycom.com Online Surveys 2.0 ASC Funky Data: working with unconventional data in surveys and research 25 September 2012, Imperial.

Raymond Elferink – [email protected] Elferink – [email protected]

Online content

o Multimedia: Pictures, video, audio

o Uploaded or embedded

o Wherever we need it:

to introduce a subject or question;

as answer options;

as answers from users.

Page 9: Raymond Elferink – raymond@raycom.com Online Surveys 2.0 ASC Funky Data: working with unconventional data in surveys and research 25 September 2012, Imperial.

Raymond Elferink – [email protected] Elferink – [email protected]

Multimedia

Page 10: Raymond Elferink – raymond@raycom.com Online Surveys 2.0 ASC Funky Data: working with unconventional data in surveys and research 25 September 2012, Imperial.

Raymond Elferink – [email protected] Elferink – [email protected]

Associative questions

Page 11: Raymond Elferink – raymond@raycom.com Online Surveys 2.0 ASC Funky Data: working with unconventional data in surveys and research 25 September 2012, Imperial.

Raymond Elferink – [email protected] Elferink – [email protected]

Two-dimensional thinking

Page 12: Raymond Elferink – raymond@raycom.com Online Surveys 2.0 ASC Funky Data: working with unconventional data in surveys and research 25 September 2012, Imperial.

Raymond Elferink – [email protected] Elferink – [email protected]

Sliding scales

Page 13: Raymond Elferink – raymond@raycom.com Online Surveys 2.0 ASC Funky Data: working with unconventional data in surveys and research 25 September 2012, Imperial.

Raymond Elferink – [email protected] Elferink – [email protected]

Lightbite Toolbox – Authoring

Page 14: Raymond Elferink – raymond@raycom.com Online Surveys 2.0 ASC Funky Data: working with unconventional data in surveys and research 25 September 2012, Imperial.

Raymond Elferink – [email protected] Elferink – [email protected]

Adaptive Surveys

o Dependent questions

o Dependent sections

Page 15: Raymond Elferink – raymond@raycom.com Online Surveys 2.0 ASC Funky Data: working with unconventional data in surveys and research 25 September 2012, Imperial.

Raymond Elferink – [email protected] Elferink – [email protected]

Drawing conclusions

o Use any question result to filter survey results

o Generate graphs on the fly (bar, pie, stacked,

bubble)

o Research free text using tagclouds

o Thumbnail overviews of uploaded pictures

Page 16: Raymond Elferink – raymond@raycom.com Online Surveys 2.0 ASC Funky Data: working with unconventional data in surveys and research 25 September 2012, Imperial.

Raymond Elferink – [email protected] Elferink – [email protected]

Drawing conclusions

o Use any question result to filter survey results

o Generate graphs on the fly (bar, pie, stacked,

bubble)

o Research free text using tagclouds

o Thumbnail overviews of uploaded pictures

Page 17: Raymond Elferink – raymond@raycom.com Online Surveys 2.0 ASC Funky Data: working with unconventional data in surveys and research 25 September 2012, Imperial.

Raymond Elferink – [email protected] Elferink – [email protected]

Drawing conclusions

o Use any question result to filter survey results

o Generate graphs on the fly (bar, pie, stacked,

bubble)

o Research free text using tagclouds

o Thumbnail overviews of uploaded pictures

Page 18: Raymond Elferink – raymond@raycom.com Online Surveys 2.0 ASC Funky Data: working with unconventional data in surveys and research 25 September 2012, Imperial.

Raymond Elferink – [email protected] Elferink – [email protected]

Near future

o Create audiomaps from (uploaded) videos

resulting in videowalls with themed clips

o Analyse positives and negatives in free text

o Integration of public datasources

o Contextual content

Page 19: Raymond Elferink – raymond@raycom.com Online Surveys 2.0 ASC Funky Data: working with unconventional data in surveys and research 25 September 2012, Imperial.

Raymond Elferink – [email protected] Elferink – [email protected]

We need you!

Join our public beta

October 2012

Raymond Elferink

[email protected]

Page 20: Raymond Elferink – raymond@raycom.com Online Surveys 2.0 ASC Funky Data: working with unconventional data in surveys and research 25 September 2012, Imperial.

Raymond Elferink – [email protected] Elferink – [email protected]

“Let others praise ancient times; I am glad I was born in these.”

Publius Ovidius Naso (43 B.C. - A.D. 18)