Rayees

An Organization Study On

EXECUTIVE SUMMARY

As per the curriculum of Bangalore University for the partial fulfillment of the Post

Graduate of Master of Business Administration, I had undertaken an organization.

I have undertaken the Internship study at SULFEX MATTRESS COMPANY,

KANNUR. It is one of the major producers of mattresses and fibre in Kerala. For the project I

was engaged as an Executive Trainee under the Production Department and had the access to

meet the employees of various Departments for the considerable time duration which helped me

to gain a deep insight about the type of work they do and study the function and of each

department in the Organization.

This report is an endeavor to cover the overall Organization Structure, Departments,

Procedures, and Functions of the organization and also covers Industry Profile and Company

profile with their Objective that the Company have. The report gives an inside view about

Managerial Functions, Operative Functions towards the product and employee of the

Organization.

The report also features the SWOT analysis, Strength, weakness, Opportunity and Threat

of the Organization in the present situation. The report is concluded with Findings and

suggestions. As a result of the study, it has been able to get hands on experience of the work

culture in the organization.

East Point College of Higher Education 1


INDUSTRY PROFILE

India is one of the largest producers of natural rubber in the world. Now the company

occupies 4th place in the productivity of rubber. Thailand, Indonesia, Malaysia occupy the first

three position on average productivity of around 16,630 kgs per hectare. India is the fourth

largest consumer of rubber as concerned to china, USA and Japan.

Mattresses are one of the most important and widely used products in the world. We

spent a portion of our life for sleeping. So the mattress industry has a vital place in this universe.

This industry has a vast domestic market, comparatively low capital outlay, easy production

technique, high labor input and possible export market. Every people belong to different classes

of economies and society is needed by this product, since they cannot afford to lose their sleep.

Hence the mattress company has a wide acceptance among the customers. Kerala is the state

where coir and natural rubber are abundantly available; hence this industry has wide scope. In

this state, since coir and natural rubber act a major raw material for the production.

History of The Mattresses

Our parents have always told us how bed they had it when they were kids. With no video

games, no internet and the constant battle of walking, uphill both ways, it’s amazing they had

enough energies to bear their children. But luckily, then younger generation have one rebuttal to

the “when I was a kid” mantra: “Well, at least you did not have to sleep on mattresses to leaves

and grass and help together with animal skin”.

History of the mattress is probability not something that is taught in most school with

revolutions and wars often placed ahead of a good night’s sleep. But the mattress like everything

else has a past, present and future.



History

In the Neolithic period, people began sleeping on primitive beds, the ones our parents

evaded made with leaves and grass and wrapped in hides. Through not as comfy as the modern

day mattress, these first beds where the better alternatives to sleep on the ground and huddling

together with other pre historic humans for warmth, which might not have been as bed if pre

historic humans were better looking.

Moving Up

Egyptian Pharaohs began sleeping in beds raised from the ground after discovering that

sleeping in higher platforms was more beneficial. Soon everyone began to sleeping like an

Egyptian and beds were raised off the grounds everywhere.

The Greeks credited for making less about sleep and more about decor. They created

ornate bedsteads, lasing them with hide strips and toping them with animal pets. Pillows, costly

and gaudy became a symbol of status and typically those who were allowed to rest their heads,

where above most others.

Then enter who else the Romans. The Romans are credited with discovering the concept

of water bed, when in Rome, a person would recline in cradle of warm water until they became

drowsy. Once sleepiness set, they were lifted onto a mattress and rocked to sleep. Romans,

because of this, probably took several naps a day.

In the renaissance era, mattress were filled with pea shucks, straw or feathers and stuffed

into cloth cases. They were then covered with velvets and silks. Then 16 th and 17th centuries saw

mattress similar to the renaissance era, but out went the velvet and silk and in came the lattice

work of rope. The term ‘sleeps tight’ because the latticework needed regular tightening, was

derived from this.



If mattress could talk, they would probably say that the 18th century belonged to them, but

the industrial revolution hogged all their limelight. It was this era that mattresses take shape,

form and become an integral part of a result life. They began stuffed with cotton or wool and

since sliced bread, the box spring was introduced.

After the box spring, the coil spring and the inner spring mattresses sprung up. With these

so did mattresses as we now know them.

Mattresses, as they are in present day have come a long way from animal skin and

grasses of yore. Gaining in quality and comfort they are viewed less as beds more as vital part of

life: a good mattress is essential to sleep function, a function that dictates a great deal of our

health, and our lives.

While the past saw mattresses made of leaves, perhaps the future will see them stuffed

with clouds. In the mean time, natural latex, visco memory form and polyurethane are the best

beds for the present comfort.

Evolution Of The Mattress From Antiquity To Today

History has shown time and time again that the way we choose to sleep, will, affect our

quality of life. We do not sleep on mattresses by mere coincidence, but rather because of a basic

human need to sleep well. Thousands of years ago, in the Neolithic period, people had beds

made of stone, but still slept on animal skin. Mattresses appeared around 5000 years ago, but

luxury mattresses began to appear as early as the decline of the Roman Empire. Velvet and silks

were highly used in the renaissance, as well as lattice worked rope beds. Iron castes beds

appeared in the nineteenth century, springs only being introduced after the year 1865. Modern

mattresses with inner spring working were first commercialized before World War II. In the late

60s memory form was discoverer and by the 80s, cotton foam and inner spring mattresses were

already available around the world. 12,000 years ago before mattresses, people slept in caves, on



the ground, on the stone, beds covered with animal skins while dreaming of touching the stars. In

Scotland, primitive stone beds can be found in the Neolithic village of Scare Brae with its

advanced stone astronomical calendar. The development of the first cotton a mattresses in the

Mesopotamia, Egypt and Babylonia around 3000 BC brought with it a turning point in the

mattresses evolution until the end of Antiquity around the year 529 AD with the Plunge into the

dark ages

In the Eastern Civilization of China and Japan the futon continued to evolve, as well as

the tatmi, but the western culture seemed to be more interested in dry weeds, high, wool,

feathers, and reeds until the beginning of the age of rebirth around 1432 AD, with the death of

oan of Arc. He sacrifices in “La Place Rouge” in the city of Rouen, not only echoed through the

Royal courts of France but carried with it the cry for an “Age of Reason” throughout the entire

known world. The renaissance revived the passion for the comfort and the value of a good night

sleep.

The passion for dreaming and enlightenment that fuelled the renaissance, survived all the

way up to the 19th century with such works of art as the hand covered beds in the fantasy castle

Neueschwanstein in Bavaria. But insect and mite free mattresses as we know them today began

to appear as yearly as the late 1700 with the first cast Iron beds, with cotton mattresses. The need

for hygiene and comforts led to the invention of springs. NASA brought about the invention of

memory form mattresses, which have form time again to be far more efficient than the

conventional spring cotton design inherited from the industrial revolution.

In a quickly globalizing world, this can be learned by getting a good rest. In the drawn of

civilization, human kind first learned to value their sleep and look to the stars. During the middle

ages western civilizations slowly began the rebirth of its dreams, until 1968 when the first man

landed on the moon, and they became reality. Now, in a rational world of glass and plastic

towers, the race for comfort and good night’s sleep depends on the mattress we used to face, this

basic human need.



Growth during Last Four Decades

From a harmful of manufactures during early 60s this product got some market

recognition in early 70s apart from doctor. Ferher and DOA plants, some enterprises started

manufacturing machinery indigenously. In the next three decades over 100 manufactures entered

in the rubberized field. As per the statistics available in the industry has produced about 6000

mattresses for the year ended march 2001 and the growth is still expected to go up in the years to

come. Today rubberized coir products are increasingly used in many industries notably in

transport industry like railway and buses, hospitals, theatres, etc.



COMPANY PROFILE

Company Name: Sulfex Mattress Company

Place: Elemberapara

Thaliparamba

Post: Pallivayal

District: Kannur

State: Kerala – 670563

Phone: 0497-2780747

0497-2780748

Fax: 0497-2780848

Website: www.su l f exma t t r e s s . com

Email: s u l f exma t t r e s s@gmai l . com

SULFEX INDIA PVT LTD is a company founded in the year 1994, by Mr. MTP

Muhammed Kunhi, a prominent NRI business personality with diverse interest in rubberized

coir, ply woods and construction in India and trading activities in the middles east, Sulfex group

is a fast growing entity, surging ahead with various business interests. Fuelled by an undying

passion to pursue excellence on all fronts, Sulfex aim to create lasting value for customers across

the world.

Beginning as the manufacturers of exceptional quality rubberized coir mattresses, the

Sulfex group has come a long way, today. Together to the state-of-the-art manufacturing plants,

via Sulfex Fiber Products and Sulfex Mattress Company, strategically situated at

Parassinikadavu and Thalpparamba, Kannur, Northern part of Kerala state, account for a

mammoth 8000 metric tons annual production capacity (which means over 2000 mattresses per

day)? Billed as having India’s second largest and most sophisticated plant capacity for

rubberized coir mattresses as well as allied products like carpets under lies, packing pads and air-


mailto:[email protected]

http://www.sulfexmattress.com/


condition filters and companion products like pillows, cushions, bolsters and a range of door and

bar mats. The high density rubberized coir bare blocks that we produce are highly recommended

as top layer for spring mattress worldwide.

The plant employ 400 highly skilled personnel directly and another 2000 indirectly.

Credited with ISO 9001 and BIS certification, the plants follow all the globally accepted

policies- from HACCP norms to environment care to the custom of never resorting to child labor

to the last world.

The raw materials are 100% natural coir fiber and rubber latex, fully replenish able

resources. Harnessing its technological superiority, product excellence and care for environment,

the company has created one of the best scientifically-baked rubberized coir mattress brands

Sulfex.

A brand, that’s going places. Not only in India, but in highly discerning, value-conscious

global markets as well. With a turn over that’s rising past 400 billion in Indian currencies, the

brand and the company are formidably hoisted to soar heir. To take a full advantage of future

possibilities, the company is expanding its core competencies. Consolidating its strengths further

from its stronghold, the state of Kerala.

Through a wide network of over 2000 dealers, Sulfex is expanding its markets to the

whole of South India, Goa, Maharashtra, Madhya Pradesh, Chathisgarh, Jharkhand, Orissa and

West Bengal. Backed by a mammoth production capacity and proactive logistics capability,

Sulfex is positioning itself as a frontline player in these areas. Besides, a fully dedicated

marketing decision, with its base in Bangalore, the software heaven, the company is making

strategic inroads in to more potential markets. While a full-fledged overseas marketing division

based in Kannur, is tapping the export market potential. Sulfex mattresses and allied products

like pillows, bolsters, cushions and mats are most selling amidst their segments, today. Thanks to

the single minded dedication, behind. Sulfex mattresses are crafted precisely, as per customer

preference. They provide a scientifically tested back support and smoothing comfort a sleeping



body needs. In the entire segment, perhaps Sulfex is the only brand, which has struck the

“optimum price quality equation” right. By providing more mattresses per mattress we ensure

full value for money. The unique side blanketing, prevents sagging and keep dimensional

stability intact, in spite of long use. For the critical tape-edging process the company relies on

imported machinery and highly skilled manpower. Continues quality upkeep and an attention to

detail ensure that each mattress provide maximum sleeping comfort and extra long life, the two

critical benchmarks, for any mattress.

Little surprise, many quality conscious clients less insist on Sulfex mattress. The

directorate general of supplies and disposal, ministry of commerce and industry, Government of

India, directorate general of quality assurance, ministry of defense, premium hostels, super

specialty hospitals, internationally reputed pilgrim centers and the like. The numerous “product

excellence” awards that have come Sulfex way are standing as glowing testimony to the brands

superiority.

Sulfex Group Undertaking

Sulfex was set up in the year 1994 with the objective of utilizing the abundant available

resources of Kerala. Today from the single unit company Sulfex has grown into a 30 Corer

conglomerate with well diversified operation and a market presence extending beyond the

boundaries of Kerala.

The various subsidiaries formed by Sulfex Industries:

Sulfex India Pvt. Ltd.

Sulfex Fiber Products

Sulfex Mattress Company



Product quality and customers satisfaction are the priorities of the company always.

Sulfex has a wide marketing network, which expands the whole South India, Goa, Maharashtra,

Orissa and West Bengal. Sulfex has a marketing department situated in Bangalore.

Objectives of the Company

1. To achieve the turnover of 3 crores per annuam

2. To maintain relationship between management and employees

3. To solve the problems of employees

4. To ensure smooth functioning an flexible work environment

5. To increase the productivity

6. To increase the profit through maximization of sales

VISION

1. High quality and reliability

2. Good and efficient service to customers

3. To reduce the cost and fix a reasonable price for the product

MISSION

1. To innovate new technology

2. To produce high quality product at reasonable price

3. To help enrich the quality of community

4. To help the employees to improve their standard of living

5. To develop healthy interpersonal relation and discipline in the organization



QUALITY CONTROL

To strive for excellence by

1. Supply quality products with high reliably at competitors price

2. Providing efficient and prompt after sales service

3. Achieving high degree of consumer satisfaction through continues better sales service

4. Minimizing cost of production while maintaining high quality and reliability



CONTACT ADDRESS OF THE COMPANY

Sulfex Mattress Company

Elemberapara

PO. Pallivayal

Thaliparamba

Kannur

Sulfex India Pvt. Ltd.

Opp. Government Engineering College, Kannur

Kerala – 670563

Phone: 0497-2780747

0497-2780748

Fax: 0497-2780848

Website: www.su l f exma t t r e s s . com

Email: su l f exma t t r e s s@gmai l . com


mailto:[email protected]

http://www.sulfexmattress.com/


SULFEX MOTTO

1. Our customer is the most important person in our premises.

2. Our employees are most workers are our asset.

3. We are treating our well wishers with dignity, respect and Care.

4. We are steered by the needs and requirements of our Customers and strive to exceed

their expectations every time.

5. We are responsible to the community in which do businesses, building their skills and

strength as we do our own.

6. We generate team spirit and encourage employee participation in the process

improvement.

7. We never compromise the quality of our products

8. We search and innovate for ways to improve our skills to serve our customers better.

9. Above all, we never compromise our integrity.



PRODUCT PROFILE

A front line manufacturer, with established core competencies, Sulfex consistently

satisfies the comfort expectations of discerning customers across India. What make Sulfex

special is the unique combination of the 100% natural coir and latex and the advanced

manufacturing technology. Arrived upon, thanks to the company’s insight into the Indian sleep

habit and dedicated search efforts by health experts. This resulted I n the creation of scientifically

correct mattress. This offers maximum comfort and right support for our body while we are fast

sleep.

RANGE OF PRODUCTS

Sulfex Fiber Products are produced in to manufacturing units. The item produced are as

follows:

Sulfex President

Sulfex President, Designed especially for the most luxurious experiences. Exuded

elegance and indulgence every inch, Super thick, with rich rubber topping to sink in softly.

Strong inner backing to help your body, retain the natural contours. A wide range to pick your

right President.



Sulfex Tranquil

This is a perfect hospital mattress. Designed and made carefully, taking into account the

demanding needs of hospital wards and operating table. The unique combination of coir and

latex helps patients relax in comfort. The high quality Rexine covering lends softness, and

prevents any kind of moisture sleeping down to the insides, untreatable, easy to carry and

foldable

.

Cushions, Pillows & Bolsters

Pillows & Bolsters a range of exquisite pillows, cushions and bolsters, available in

matching color and designs. When you choose the best mattress, complement them with the best

– Sulfex pillows, cushions and bolsters.



Sulfex Excelsior

Sulfex Excelsior exquisite elegance takes the shape of mattress. You will admire the

majestic quilting, and the superior quality of the cloth and the finest shades and designs. As for

its comfort, you will sure surrender. The wide range offers you a lot indulge in.

Sulfex Fantasy Plus

Sulfex Fantasy Plus offers plush, but firm backing for your fun-filled indulgences. Yes,

it’s the idea comfort that newly-weds yearn for. It’s also the choice mattress for hoteliers to

pumper their choicest guests, wide range to satisfy every taste.



Sulfex Heritage

A top-of-the-line economy mattress offers you soft comfort and firm backing. Looks

plus, luxury with superb furnishing, tape edging and trendy cover design. A rich collection of

pastel floral, design to choose from.

Quick Dry Mats

Sulfex introduced a range of finely crafted mats, for entrances, kitchens & bathrooms.

The Quick Dry bathroom mats have excellent moisture-absorption capacity, and dries well in

normal room temperature. Easy to clean and lasts long.



Following are the low cost mattress:

Bed time

Orchid

Prince

Wonder



ORGANISATIONAL STRUCTURE OF SULFEX GROUP


Managing Director

Executive Director

Marketing ManagerManufacturing Department

Furnishing DepartmentSales Department

Sales Manager

Furnishing in charge

Sales Officer Production Manager

Store In Charge

WorkersAssistant Manager

Marketing Executives

Purchase Manager Finance Manager HR Manager

Store Manager Supervisor Assistant manager

Administrative OfficerWorkersAccounts Staff


FUNCTIONAL DEPARTMENT

Sulfex mattress mainly having the following departments:

1. Production Department

2. Finance Department

3. Human Resource Department

4. Marketing Department

5. Maintenance Department

6. Dispatch Department

7. Storing Department



PRODUCTION DEPARTMENT

Sulfex mattress is a manufacturing entity. They are prevailing 14 years in the field of

mattress manufacturing and servicing. Without production these company cannot exist in the

field. Production department is the very important function conducting section that is converting

raw material in to finished and semi finished products.

Main raw material used in mattress production is coir and latex(rubber). They mostly

purchase these coir materials from Pollachi in Thamilnadu. The main reason for taking the coir

in out of Kerala because the coir used in mattress need some flexibility, so it is the form of

twisted. In Kerala this coir is did not product in that type and other factor is price of coir, it is

less in out of Kerala.

The latex is mostly purchased from Kasargod Society. Latex is mainly used for mattress

flexibility. The quality of bed is mostly depends upon latex proportions. If the latex is used in

high volume then the quality bed, quality will also be in high and vice versa. There are mainly

three type of latex are available, they are CENSES LATEX, FIELD LATEX and CREAM

LATEX. In production process the latex is not used in directly it will mix with some chemical

like SULFER, NNO and ZINK OXIDE. The furnishing department they are used in many type

of raw materials. Through furnishing department are HASSION CLOTH, EP SHEET and U

FOAM.

No. of Workers

Total Workers: 200

Permanent: 50%

Temporary: 50%



FUNCTIONS OF PRODUCTION DEPARTMENT

1. To control the overall production process of the Company

2. To innovate new method and technology for increasing the production

3. To provide better working condition for the employee for doing the work effectively

4. Maintain the quality control system of the Company

5. Produce the product according to the satisfaction of the consumers

PRODUCTION PROCESS

The production process include mainly the following process, the process ar given below

1. WORK ORDER

2. WORK PLANNING

3. PRODUCTION PROGRAMMING

4. PRODUCTION PROCESS

1. Work Order

In this section the company collecting order for their product from the concerned parties

those who needed Sulfex products. They mainly starting the production function only after

getting the work order and constructing the products as per the terms and condition build

between the company and the party.



2. Work Planning

After receiving the work order they are going for the work planning. In which they

focusing on what type of products they needed, and when the time period they placed, quality,

price, etc

3. Production Programming

The production Programming is mainly conducting for systematically arranging the

machineries, raw materials, man power resources and other related item for making the products.

4. Production Process

The production process mainly consisting the following process. It include

a. Preparation of compound latex

There are three ball mills for this operation. First ball contains chain clay, other chemicals

are used to the property of latex. The chemicals are used in this process is sulfur, TDA, Zink

oxide, NNO, KOH, etc..

b. Rope Drying

Coir is the main raw material for mattress production. The coir is taken from coconut,

coir is the form of rope. The rope includes some moisture, to remove this moisture the rope is put

in to heating chamber.



c. Untwisting Rope

After the drying process the rope is put in to untwisting machine. From the machine the

rope are untwisted in to form of backed fiber. Then fiber put directly to the sizes machine.

d. Sheet Making

Through conveyer belt, fibers are spayed over the size machine, size is the sheet is

adjusted in to the size machine. In this machine latex compound is sprayed at both inside of the

fiber

e. Sheet Cutting

The long sheet comes from heating chamber is cut according to the size set in the

machine. These sheets are move lift been the weighting machine. Here the weights of the

mattress checked, every mattress should have some standard weight.

f. Pre-pressing

Sheet and piled up and using drum press machine. The sheet are compressed in a molt to

attain the designed shape and mould is heated or 30-60 minutes in hot air about 100 degree

cellcious care should be taken to avoid over curling. Compression moulds of the final products

depend on the density, which is contracted by quality build in the mould. After pre-pressing both

side of the sheet is sprayed with compound latex from sprat both. Spraying at this stage is done

manually.



g. Hydraulic Pressing

After the pre-pressing process the huffily finished product is put in to hydraulic pressing.

Different sizes of shares are used for this process. Though the process the thickness of the

mattress is made.

h. Vulcanization

It is the final treatment made in the bare. It is the process in which chemical react with

rubber in rubberized coir. The process helps the mattress to get good resistant and compression

modules and retain the shape permanently.

i. Size Cutting

In this stage the coir is cut according to the actual size of the mattress. The corner cutting is

done manually. But it is done by corner cutting machine.

j. Side Walling

Sulfex is the only company providing the reinforcement through side walling. Side

walling is the mattress more strength stuffiness. For this purpose sack and latex is used. Latex is

rubbing over the size of the base and cut sack and sack is posted in all side of the bare. After this

bare is once more passed for vulcanization.



k. Pasting Furnishing

There is the last step in mattress manufacturing PU foam is passed on the top of the base.

Commonly used PU foam bar 14 deity and 8 mm thickness then mattress is covered the machine

used for covering is a tape edging machine. In this time corner label is pasted on the mattress.

l. Packing

Polythene cover is used for packing the mattress. It is mainly used for securing product

from the dust and name is also printed on that cover.

m. Dispatching and marketing

After the whole production process the product is ready for marketing and is sold through

distributors and dealers.

5. Stock

In this section the finished and semi finished product items are dumping in warehouses

and distribution has been conducting from there itself. In every production oriented firms have

needed proper stock of item, it is a very essential. The stock maintenance is mainly for

conducting easy delivering and proper time balance keeping purpose focused.



PRODUCTION DEPARTMENT STRUCTURE

Production manager

Production in Charge

Shift Supervisor Shift Supervisor Shift Supervisor

Shift Shift Shift Shift Shift Shift Workers Workers Workers Workers Workers Workers



FINANCE DEPARTMENT

Finance is the life blood of every organization without the finance its operations will not

become practicable. Finance department carrying various functions like budget preparation

etc…..the main function of the finance department is to handle the fund in most profitable

manner. In Sulfex Mattress Company they mostly using fund in the form of owned fund and

bank assistance. Canara bank is the front assistance provider of Sulfex Mattress Company. The

company speeded most of its bank fund for installing the machinery’s. The company invested

around 8 corers in the business. Other important function of this department is payment and

receipts.

In payment it include mainly the following items

Salary

Wages

Commission

Incentives

Delivering charges

Packing charges

Advertisement

Electricity charges

Transportation charges



FUNCTIONS OF FINANCE DEPARTMENT

1. Planning and allocating works to accounts staff

2. Verifying branch cash books.

3. Verifying branch debtor is statement

4. Verifying branch stock statement

5. Attending legal and department proceedings

6. Verifying Bank Reconciliation Statement

7. Secreting of Purchase bill, expense bill, etc..

8. Submitting periodical returns to PF, ESI, Sales Tax, Rubber board, etc..

9. Legal scrutiny

10. Monthly closing of accounts

11. Debt and credit notes preparation

12. Renewals of various licenses

CAPITAL STRUCTURE

Capital structure refers to the mix of long term source of funds such as long term debt,

preference share capital and equity share capital. Sulfex has started with a capital contribution of

Rs.3 corers. Capital is contributed by Directors and rest by term loan from banks. Sulfex has

bankers like Canara Bank and Indian Overseas Bank.



COSTING

Costing is the technique and process of ascertaining cost. To prepare a cost sheet for each

of the Factory Manager or General Manager as per the costing procedure lay down by the

company. The product pricing is based on the following:-

1. Raw material cost

2. Labor cost

3. Energy cost

4. Transportation cost

5. Discount

6. Advertisement

BOOK KEEPING AND ACCOUNTING WORK

1. Maintenance of vouchers, bills, receipts, invoice, etc..

2. Checking payment notes, bills, supporting vouchers and effective payment

3. Maintenance of cash book, bank book, journal, etc..

After entering all transactions in appropriate books of account, it is verified thoroughly

by Accounts Officer. Sulfex has fully computerized accounting section. The account books are

checked monthly; monthly reconciliation of bank Balance Company maintains primary books

like cash books, purchase books, sales books, etc...And secondary books like ledger, profit and

loss accounts, Balance Sheet.



PREPARATION OF BANK RECONCILIATION STATEMENT

1. Preparation of bank Reconciliation Statement

2. Passing adjusted journal entries

3. Receipt and disbursement statement, Trial Balance preparation (monthly & yearly)

4. Preparation of final accounts

5. Preparation of budgets, budgetary control, etc..

6. Co-ordination with statutory auditors

7. Preparation of statement of receivables and payable

AUDITING

The accounts of the company need to be audited compulsorily. The accounts are audited

by Joseph & Joseph, Kannur. Sulfex do statutory audit, internal audit for ISO, concurrent audit &

system audit. System audit is conducted by departmental head. Bank audit has also done in

Sulfex & it was conducted by the concerned bank i.e., Canara Bank.

TAX STRUCTURE

The tax structure varies with the union budget. Sulfex has 3 type of tax structure as it is a

company paying sales tax, purchase tax according to Kerala Government. Purchase tax is paid

for latex and excise duty does not exist.



WORKING CAPITAL

The company arise working capital from the following

1. Cash

2. Accounts receivable

3. Inventories

4. From the sales of by product

WORKING CAPITAL MANAGEMENT

Working capital is the capital required for the day to day operation of the company.

Management of working capital involve determination of how much current assets, working

capital is equal to currents assets minus current liability. Working capital is the amount of hand

necessary to cover the cost of operating the enterprise.



FINANCE DEPARTMENT STRUCTURE

HOD Finance

Account Manager

Cashier

Accountant

Billing Staff

The Account Manager is the Head of Finance or Account Department. They have seven

Account Officers under him. All financial decision is taken by Finance Department. Finance

Officer has the top most authority in his department. Under the Finance Manager, Accounts

manager comes. There are seven account officers working under Accounts Manager. These are

clerks and cashier.



HUMAN RESOURSE DEPARTMENT

The human recourses are blood passing component in the operation. Management means

utilizing not only the physical factors, but more importantly people who are working on these

processes. The importance of human factor is being increasingly recognized by those who are

responsible for the management to the industrial concern. Human resources are considered as the

most important resources of any organization because it can function only through people. The

success of an organization depends on the ability of its human resources. The importance of

Human Resource Management

Is to help every person to grow in such a way that he will have a fair chance to develop his

potentialities at the fullest level and facilities him to work together with others to achieve the

desired goal. Human Resources Management is the process of acquiring, training, apprising and

compensating employees and attending to their labor relations, health, and safety and fairness

concerns. These will leads to accomplish maximum efficiently and economy in the function and

objective of the enterprise.

FUNCTIONS OF HUMAN RESOURSE MANAGEMENT

The main important functions of Human Recourse management are:

1. Human resource / Manpower planning

2. Jab analysis

3. Recruitment

4. Selection

5. Placement and Orientation

6. Training and Development

7. Performance appraisal

8. Remuneration

9. Motivation

10. Human welfare

11. Labor Management Relation



STRUCTURE OF HUMAN RESOURSE MANAGEMENT

Managing Director

General Manager

Personnel Manager

Financial manager

Factory Manager

Marketing Manager

Legal and Administration



In Sulfex mattress company total more than 210 manpower requirement are existing in

which 50% work force are been in the form of temporary and remaining 50% has been concede

as permanent post.

TIMING OF THE COMPANY

The work of the company is going under 3 shifts:

1. 1st shift: 8.00 am to 4.30 pm

2. 2nd shift: 4.30 pm to 12.00 pm

3. 3rd shift: 12.00 pm to 8.00 am

UNIFORM

Company is providing uniform to all production employees. The color of the uniform is

navy blue. For ladies it is sari and for gents it is shirt and pants.

TRADE UNION

Trade union is an inevitable part of the modern industrial set up. It is an association of

workers formed to protect the individual interest. In Sulfex, at present there are three approved

trade unions. They are:

1. INTUC

2. BMS

3. CITU



MARKETING DEPARTMENT

The Sulfex mattress Co. having the distribution based marketing style. As per this system

they are having in each district having one distributor and they deciding dealers. The Marketing

Department of Sulfex India Pvt. Ltd. Is undertaken by the fully fledged marketing department in

Bangalore. Sulfex also has addicted overseas marketing division based in Kannur for tapping the

export marketing potentials. A part from gathering marketing information and monitoring the

supply chain system, this division is also responsible for nurturing and sustaining excellent

customer relations. Marketing department is responsible for the achievement of target fixed for

the division. In Sulfex Mr. MK. Padmanabhan is the Head of the Marketing Department. Sulfex

has its area sales office in India. Each area Sales Office has an Area Sales Manager under him

comes the sales officer. Under sales officer come sales executive.

FUNCTIONS OF MARKETING DEPARTMENT

Identify the needs of customers through marketing research

To produce the product according to the customer need

To deliver goods to customer at the tight time and at the right place they are

required

To earn responsible profit through sales

To sustain the customer through after sales executives

Marketing Department is headed by Marketing Manager. He is responsible for the

achievement of the target for the division. The company will provide target offer to the

distributors. Sulfex has 11 area sales offices all over India. The company usually provides the

dealers or distributors, a sales promotion based on their sales volume. Such as monthly sales over

10 lakh is offered promotional gift. Over 15 lakh the company offer one Refrigerator. Over

twenty lakhs a Motor Bike offered. The Company also provides regular or festival offer towards

customer. It may be pillows, mats, etc..



MARKETING DEPARTMENT STRUCTURE

marketing

Area Manager Area Manager

Marketing Marketing Marketing Marketing Executives executives executives executives


Marketing Manager


MARKETING MIX

Marketing mix is a combination of elements that area used by the marketer to bridge the

gap between the company and the market. Marketing mix is the combination of various elements

namely:

Product

Price

Place

Promotion

These are 4 Ps of marketing. Other than this Sulfex also cocedering the following

elements in the marketing mix, that is

Quality

Appearance

Service

PRODUCT MIX

Product is a bundle of physical service and symbolic attributes. Product consist of a

bundle of utilities involving various products features and accompanying service. Sulfex

produces various types of mattress, pillows, cushions, etc..as per the customers’ needs. After

identifying customer needs they decide the type, shape, design, size of mattress includes plain

floral, spotted and abstract design Sulfex mattresses are available in various types to suit the

lifestyles and budgets they are:-



Sulfex President

Sulfex Fantasy Plus

Sulfex Heritage

Sulfex Excelsior

Sulfex Tranquil

These are always they providing in highly preserved category of item and also it having a

good quality promising and also warranty providing category of bed items.

Other than this they introducing low price based, it include the following:-

Magic

Magic Plus

Orchid

Bed Time

Sulfex also provides a range of exquisite pillows, cushions, bolsters that are available in

matching color and designs.

PRICE MIX

Pricing has an important bearing on the competitive position of the product. It is a major

determinant of its sales volume and market. The pricing include policy regarding the pricing,

discount, include concession, etc… while determining the price of mattresses the Sulfex

Company consider various factors such as cost of production, cost of distribution, profit, etc…



Payment terms:

1. Advance payment

2. Cash in carry

3. Credit

4. CODO bank loan

PROMOTION MIX

Promotion consists of all activities aimed at including and motivating customers to buy

the product. There are many alternative determines the success of marketing efforts. It mainly

consisting:-

a. SALES PROMOTION

Sales promotion refers to the provision for a limited period of time of special buying

incentives. Sulfex is using short term tools to stimulate immediate increase in demand. Sulfex

applies various kinds of sales promotion activities.

Customer Promotion

Dealer Promotion

Exhibition

Trade promotion

b. DIRECT MARKETING AND PERSONAL SELLING

These tools are mainly intended to organizational or industrial customers



c. ADVERTISING

Advertising is any paid form of non personal presentation and promotion of goods,

services or ideas by an indentified sponsor. Because of stringent and aggressive marketing efforts

from the part of competition. Sulfex Company is forced to enter in to aggressive advertisement.

An advertising agency named TKC; Kannur is authorized on contract basis. Now Sulfex is

advertising the products through the following Medias of advertisement. The famous music artist

Balabasker is representing Brand Ambassador of Sulfex India Pvt. Ltd.

Main advertising medias are:-

News Paper

Magazines and Journal

Wall Painting

Display Board

PLACE MIX

Place mix or physical distribution is the delivery of products at the right time and at the

right place. Physical distribution is a broad range activities concerned with efficient movement of

finished goods from the end of the product line to the customers.

The company having wide area of marketing in India likes Kerala, Chennai, Karnataka,

Poona, Andhra Pradesh and Maharashtra, etc….in India.

Sulfex also having good exporting activities mainly they exporting to Australia, Japan,

Mali, Saudi Arabia, etc…



TRANSPORTATION

In Sulfex transportation system is very efficient, economic, reliable, meeting customer

needs in timely manner and also has capacity of meeting emergency, specula needs, etc… In

Sulfex Marketing Manager who give direct responsibility to the go down in charge officer and

warehouse officer handle the job of transportation.

The company is mostly depending up on road transportation by using truck. They having

transportation around India like Kerala, Chennai, Karnataka, etc..

CHANNELS OF DISTRIBUTION

Channels of distribution are the part of network or pipeline through which the product is

made available to the consumer is thus providing time and place utility. Channel of distribution

of Sulfex is through exclusive dealer as well as throughdeports. Sulfex has deports throughout

India. The section of dealer or distributor is the responsibility of the Marketing Manager.



CHANNEL OF DISTRIBUTION STRUCTURE


MANUFACTURER

CUSTOMERS

DEALERS

DISTRIBUTOR


MAINTENANCE DEPARTMENT

Maintenance department is always being an unavoidable department section in

production oriented firms. Sulfex also having maintenance department in their operation unit.

The main reason for implementing maintenance departments, it will help to keep machinery,

plant and other facility in working condition and it help to maintain quality quantity and cost of

standards.

The main objective of maintenance department is to keep all machinery in properly in

working manner and maintain appropriate preventive mechanisms to protect the equipment from

damages and conducting required maintenance for it.

STRUCTURE OF MAINTENANCE DEPARTMENT

PLANT IN CHARGE

MECHANICAL SUPERVISERS

ELECTRICAL SUPERVISERS



TECHNICAL STAFF

SWOT ANALYSIS

HelpfulHarmful

InternalSTRENGTHSWEEKNESSES

ExternalOPPORTUNITIESTHREATS



SWOT ANALYSIS

STRENGTHS

The company has an able and dedicated work force.

Good relationship between employer and employees

Efficient workers

The product enjoys a high market share in Kerala

The good and established brand image

WEAKNESSES

Lack of flexibility in taking decisions

Lack of provision of flexibilities for career development

High price for the product

Company can’t directly approach dealers, because there is distributers for each districts



OPPORTUNITIES

Maximum utilization of work force efficiency

Higher performance due to increasing capacity

Efficient and well connected transportation system

Increasing no. of marketing outlets in the new cities

Expanding market, by the way of increased advertisement

Increase customer and dealers satisfaction by increased customer care activities

THREATS

Day to day increasing price of Latex is one of the threat facing by the company

Tax policy of the state government is one another threat, because local competitors are banking form taxes

Threat from competitors and at the same time some of the customers have been able to gain ground even in remote rural area



FINDINGS

1. Sulfex is the leading mattress manufacturer in India

2. Low range of training system

3. All the products are standardized in Sulfex

4. Good remuneration facility

5. They having one of largest plant location in India particularly for rubberized mattress manufacturing

6. They highly used most technical machine

7. Dedicated workers are the strength of Sulfex

8. Company utilizes recycled products for the manufacturing of pillows, etc…

9. There is no transportation facility for employees



SUGGESTIONS

1. The company should focus more on the advertisement through TV. Internet, etc..to improve their business all over the world

2. Sulfex must need to improve their training system

3. Standardized product should promote export to other countries

4. Workers remuneration should change in according to circumstance

5. Using new technical machines helps to produce better quality products

6. To purchase coir from Kerala

7. The company should increase the channel of distribution. So that the customer will get the product when even required

8. Company should increase the number of dealers

9. Company should provide transportation facility to the workers



CONCLUTIONS

Sulfex mattress company is one of the toppest mattress company in Kerala. They

produce high quality mattress. Sulfex Mattress Company growing day by day is an inspiration

for other mattress.

Sulfex have a good reputation in all its area of operation. It has a well strong set

unprofessional management. The company’s performance during the recent years was very good

as compared to other coir mattress company. There was high productive workforce which helps

the company to maintain its quality. The company is always focus on QCD that is Quality, Cost

and Delivery which helps to earn profit and satisfies the customers.

The hard work of Mr. Muhammad Kunhi has helped the company to reach its higher

stage. Through their efforts and quality of products the company gained a good reputation.

The company that runs for a long period is known as successful company, so Sulfex

Mattress Company is successful company.



BIBILIOGRAPHY

Company website: www.sulfexmattress.com

Other websites

Company Broachers & guide

Marketing Management of Philip Kotler

Personal and Human Resources Management of K Aswathappa


Rayees

Documents

east point college

production oriented firms

main raw material

pre historic humans

area sales office

human resources management

sulfex india pvt

sulfex fiber products