Blog
Blog
WHAT IS RAY BLOG?
TABLE OF CONTENT
WHY SHOULD JOIN US?
HOW WE DEVELOP?
HOW WE COOPERATE?
WHERE WE WLL BE IN NEXT 1 YEAR?
Blog
A community of Hot
Bloggers sharing their
useful knowledge of
fashion, beauty, lifestyle,
travel, charity, etc
organized and by Ray
Media
=> target to brings to Ray
Community the best
knowledge to help
Vietnamese Women shine
luminously and confidently
WHAT IS RAY BLOG?
club
On the purpose of “create the
content, establish the community”,
V i e t n am -‐ J a p an R a y Med i a
CorporaGon (RayMedia) was founded
by three leading firms in the creaGvity,
media, investment fields. RayMedia is
chosen to be the official partner of
Japanese Shufunotomo Corp in
Vietnam to publish Ray Magazine -‐ the
No. 1 applied fashion magazine in Asia,
with high expectaGons to become a
“Japanese Culture Ambassador”
following Manga and Anime.
Blog
COMMUNITY OF HOT BLOGGERS:
-‐ Japanese/ Vietnamese experts on
Fashion, Beauty, Lifestyle
-‐ Fashionista, stylish, photographers
who are well-‐knowned by public
COMMUNITY OF RAY READERS :
-‐ Ray Magazine readers
-‐ Ray Fan page & Social Community
-‐ Ray Club
-‐ Public channels
WHAT IS RAY BLOG?
HOW WE DEVELOP?
MICRO-‐WEBSITE :
-‐ Build-‐up a Micro-‐website in format of Blog Page:
hXp://www.blog.raymedia.vn
-‐ Daily Blog update
-‐ Promote: Blog of the day/ Blogger of the day
-‐ InteracGon/ Comments from public
CONTENT:
-‐ Fashion -‐ Cooking
-‐ Make-‐up -‐ DIY
-‐ Skin-‐care -‐ Daily Tips
-‐ Hair -‐ Funny
-‐ Travel -‐ Psychology
-‐ Detox -‐ Community
Print ads/ ArScles
Online News
Digital Channels
Blog
HOW WE DEVELOP?
Micro-‐website
-‐ Create a micro-‐website for Ray Blog with separate profile for each
Blogger. Each Blog will have a link leading to Blogger’s private page
-‐ Promote and increase the traffics by Google Adwords, SEO, SEM
-‐ Amplify each Blog/ Blogger through Ray Fan page and Social
media: Google+, Zing me, ...
-‐ 1 page/month for Ray Blog on > 20.000 Ray magazines –
naGonwide delivery
-‐ Each volume, Ray introduces a Blogger to Ray readers
-‐ Cooperate with other popular online news (ngoisao.net, eva, 24h...) to amplify the Blogs/ Bloggers from Ray
WHERE WE WLL BE IN NEXT 1 YEAR?
* * CirculaSon/month: -‐ 500,000 views (April 15 – Sep 15)
-‐ Reach: 500,000 Ray readers -‐ Blogger’s personal page reach: 300,000 views
* * CirculaSon/ month: -‐ 200,000 views (Oct 2014 – Mar 2015)
-‐ Reach: 200,000 Ray readers -‐ Blogger’s personal page reach: 100,000 views
* * To become the first and No. 1 Professional Blog Community for Women
from 18 -‐ 35 in Vietnam
HOW WE COOPERATE?
RAY MEDIA TASKS:
-‐ Ray creates for each Blogger a page
with clear introducGon about your
profile
-‐ Ray uploads your wriGng in to the
Ray Blog, use variety of adverGsing
channels to make sure your wriGng
come to the largest number of
Readers
-‐ You are invited to join Ray Events in
many different roles suitable with
your skills and image.
HOT BLOGGERS:
-‐ Supply to Ray Media at least 2
wriGngs/ week about your experGse
-‐ Your wriGng will be reviewed before
public to Ray, the final public is the
one approved by both Ray media
and Bloggers.
-‐ Supply your own Blog/ Page address, so Ray can drive traffic
more to your Page and promote your
image to public.
WHY SHOULD JOIN US?
-‐ You will become a part of professional Blog for Women first Sme in Vietnam, supported by
a Leading applied fashion magazine in Asia
-‐ You will become a part of Hot Bloggers Community who are Experts and well-‐knowned
people
-‐ Your name and your wriGng will be communicated through various way of adverGsing by
ray Media to reach the big community of Ray social, Ray readers and Ray partners’ channels
throughout Vietnam, both by print & online channels.
-‐ Your personal page is also promoted through the link leading from Ray Blog to your own
Blog.
Most of all, Ray Vietnam appreciate your join in our Ray Blogger Community
and contribute to the same highest mission is
“to help Vietnamese women community shining luminously and confidently &
to improve women’s well-being”