06/10/2010 1 A strategic look at the emergence of the low-cost gym sector FIA Seminar October 2010 Ray Algar www.oxygen-blog.blogspot.com My perspective neutral towards the sector MY DEFINITION OF A LOW- COST GYM MINIMUM OF 50% LOWER THAN INDUSTRY PRICE HEAVY TECHNOLOGY AND WEB USE GYM-ONLY PROPOSITION ABILITY TO OPERATE CLUB WITH A SINGLE PERSON SCOPE TO OPERATE 24 HOURS MARKET DRIVERS SIMPLICITY AFFORDABILITY CONSUMER SENTIMENT TOWARDS CLUBS SPORADIC ATTENDANCE CONSUMERSARE CHANGING SUPPORTING INFRA- STRUCTURE MARKET DRIVERS SIMPLICITY AFFORDABILITY CONSUMER SENTIMENT TOWARDS CLUBS SPORADIC ATTENDANCE CONSUMERSARE CHANGING SUPPORTING INFRA- STRUCTURE
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