Raul Pertierra, Ph.D. Eduardo F. Ugarte, Ph.D.
Alicia Pingol, Ph.D. Joel Hernandez
Nikos Lexis Dacanay
DE LA SALLE UNiVERsiTy PREss, INc. 2504 Leon Guinto Street
Malate 1004 I Manila I Philippines www.dlsupress.com
HE· 9715 P6 T87 2002
Txt-ing Selves: Cellphones and Philippine Modernity
Copyright © 2002 by Raul Pertierra, Eduardo F. Ugarte, Alicia Pingol, Joel Hernandez, and Nikos Lexis Dacanay
Published by De La Salle University Press, Inc.
2504 Leon Guinto Street Malate 1004, Manila, Philippines
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Cataloguing-in-Publication Data
Txt-ing selves: cellphones and Philippine modernity/ Raul Pertierra ... [et al.] Manila: De La Salle University Press, 2002.
• •
vn; p. 197; em.
r. Cellular telephones Philippines. 2. Cellular telephone systemsPhilippines I. Pertierra, Raul, 1941-
Basal Text: High Tower Text Display Type: Eyechart
Typesetting System: Adobe Pagemaker 6.5 Paper Stock: Bookpaper #6o
Cover Des1gn:]ohn Ernest G. Pascual
COVER PHOTO
TLC00-244
Reprinted with permission from the Philippine Daily Inquirer, the photo of the Bungkalot tribe of Nueva Vizcaya taken by Mr. Ben Ebreo originally appeared on the front page of the October 27, 2001 issue of the PDf.
F
Acknowledgments vii
_, CHAPTER Introduction 1
CHAPTER History of Mass Media in the Philippines 17
Theoretical Framework: CHAPTER
Global Modernity and Complex Connectivity 39
CHAPTER Case Studies 63
CHAPTER The Power of the Text 87
CHAPTER The Cellphone and EDSA 2 101
CHAPTER Conclusion 125
Appendix 153
Bibliography 177
Index 185