Ratings

RatingsWhat? Why? How?

Rating Is a measure of viewership of a particular TV programme

What the audience wants?What the audience wants?

Do You Like Them?Do You Like Them?Do You Like Them?Do You Like Them?

“Demos”“Demos”

18-49 year-olds18-49 year-olds

Samples…Samples…

Perm

Rating ServicesRating Services

Rating TechniquesRating Techniques

TELEPHONE SURVEYSTELEPHONE SURVEYS

DIARIES

ELECTRONIC METERS

RATING1 RATING POINT = 1 % OF VIEWERS / MIN

5 TVs = 100 %

1 TV = 20 rating points for a programme / show

SHARESHARE

Share = 3

HUT levelHUT level

HUT level = 10 >>>

10% of households using TV at the time

Prime Time

Drive Time

THE END