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Rathin Sinha, SVP & Chief Marketing Officer, NaviSite CEO, America’s Job Exchange (A subsidiary of NaviSite) June 12, 2008 Discussion Document New York Association of Training and Employment Professionals
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Rathin Sinha, SVP & Chief Marketing Officer, NaviSite CEO, Americas Job Exchange (A subsidiary of NaviSite) June 12, 2008 Discussion Document New York.

Mar 27, 2015

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Page 1: Rathin Sinha, SVP & Chief Marketing Officer, NaviSite CEO, Americas Job Exchange (A subsidiary of NaviSite) June 12, 2008 Discussion Document New York.

Rathin Sinha, SVP & Chief Marketing Officer, NaviSite

CEO, America’s Job Exchange (A subsidiary of NaviSite)June 12, 2008

Discussion Document

New York Association of Training and Employment Professionals

Page 2: Rathin Sinha, SVP & Chief Marketing Officer, NaviSite CEO, Americas Job Exchange (A subsidiary of NaviSite) June 12, 2008 Discussion Document New York.

Executive Summary

• America’s Job Exchange (AJE) Provides Job Exchange Services to New York

– Hosts, Manages and Maintains New York State Job Exchange web-site and functionality

– Exchange job content information with AOSOS states, as well as with other sites

– Provides help desk services to the states, employers and ensures site integrity

• AJE is Committed to Continue Services and Strengthen Relationship with New York

– Services provided to NY and other affiliated states are completely free of charge

– The New York state site is advertisement free as well as free of cost to site users

– The relationship enables both to continue services provided by AJB – thus filling a void

• AJE has Established Commercial Viability of its Business Model and Growing Rapidly

– Approx. 1 Million monthly visitors, 700,000 AJE postings, plus many more from the Web

– Strong growth in new employer accounts, new job seeker accounts and seeker resume

– Significant traction with recently introduced paid services for advertisers and employers

Page 3: Rathin Sinha, SVP & Chief Marketing Officer, NaviSite CEO, Americas Job Exchange (A subsidiary of NaviSite) June 12, 2008 Discussion Document New York.

MaintainMaintain EnhanceEnhance

Develop partnership with states, associations, large employers and other job sites to provide job postings content to Job Seekers and Resume and Applies to Employers who have been using AJB:

• Free to Job Seekers• Free Service to States• Free Basic to Employers• Helpdesk assistance

Develop partnership with states, associations, large employers and other job sites to provide job postings content to Job Seekers and Resume and Applies to Employers who have been using AJB:

• Free to Job Seekers• Free Service to States• Free Basic to Employers• Helpdesk assistance

Ensure supply of high volume of relevant job content; Add useful tool and an attractive navigation design.

• Intuitive look and feel• Career related content • Career advise and content• OFCCP Assistance• Helpdesk assistance

Ensure supply of high volume of relevant job content; Add useful tool and an attractive navigation design.

• Intuitive look and feel• Career related content • Career advise and content• OFCCP Assistance• Helpdesk assistance

Generate revenue to support continued growth of AJE through contextually relevant advertising, and value added services to many employer users of our service

• Relevant advertising• Nominal Fee to Employers• Free Service to the States

Generate revenue to support continued growth of AJE through contextually relevant advertising, and value added services to many employer users of our service

• Relevant advertising• Nominal Fee to Employers• Free Service to the States

Grow

America’s Job Exchange : The Evolution from AJB

Page 4: Rathin Sinha, SVP & Chief Marketing Officer, NaviSite CEO, Americas Job Exchange (A subsidiary of NaviSite) June 12, 2008 Discussion Document New York.

New York Home Page

Page 5: Rathin Sinha, SVP & Chief Marketing Officer, NaviSite CEO, Americas Job Exchange (A subsidiary of NaviSite) June 12, 2008 Discussion Document New York.

Job Content Data Transfer to NY State

Illustrative

Page 6: Rathin Sinha, SVP & Chief Marketing Officer, NaviSite CEO, Americas Job Exchange (A subsidiary of NaviSite) June 12, 2008 Discussion Document New York.

AJE Home Page

Page 7: Rathin Sinha, SVP & Chief Marketing Officer, NaviSite CEO, Americas Job Exchange (A subsidiary of NaviSite) June 12, 2008 Discussion Document New York.

Steady Traffic

Since launch in July site traffic grew rapidly and stayed above the million mark each month

without any meaningful marketing efforts.

Monthly Visits ( in ‘000)

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

Jul-07 Aug-07

Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08

Page 8: Rathin Sinha, SVP & Chief Marketing Officer, NaviSite CEO, Americas Job Exchange (A subsidiary of NaviSite) June 12, 2008 Discussion Document New York.

Significant Job Content

Number of jobs available has also been steady – without counting millions served from the web

Job Postings On Site (in ‘000)

0

100

200

300

400

500

600

700

800

Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08

Page 9: Rathin Sinha, SVP & Chief Marketing Officer, NaviSite CEO, Americas Job Exchange (A subsidiary of NaviSite) June 12, 2008 Discussion Document New York.

Growth in Job Seekers

Steady increase in seeker accounts

Seeker Accounts (in ‘000)

0

50

100

150

200

250

300

350

400

Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08

Page 10: Rathin Sinha, SVP & Chief Marketing Officer, NaviSite CEO, Americas Job Exchange (A subsidiary of NaviSite) June 12, 2008 Discussion Document New York.

Engaging Users

Steady growth in employer accounts

Employer Accounts (in ‘000)

0

5

10

15

20

25

30

35

Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08

Page 11: Rathin Sinha, SVP & Chief Marketing Officer, NaviSite CEO, Americas Job Exchange (A subsidiary of NaviSite) June 12, 2008 Discussion Document New York.

OFCCP Services

Page 12: Rathin Sinha, SVP & Chief Marketing Officer, NaviSite CEO, Americas Job Exchange (A subsidiary of NaviSite) June 12, 2008 Discussion Document New York.

AJE Next Steps

• Strengthen Relationship with New York and Other States– Product roadmap for enhancements – seeker registration /resume creation (e.g. BG)– Collaboration in fighting spammers and ensure job posting quality for seeker confidence– Sign up new states to use the AJE service – AJE has established itself as a leading site

• Enhance Functionality and Ease of Use for the Web Site– Continuously innovate to cater to job seekers and employers with new functionality– Implement recent technologies and if rewrite important parts of the application– Execute on current roadmap that includes several enhancements – seekers & employers

• Grow AJE Revenue Stream to Fund Continuous Improvement– Grow AJE revenue to be able to recoup cost and increase investment on the program– Basic services on AJE are free, and add-on value added services competitively priced – Introduce new value added services and advertising – relevant for seekers and employers

Page 13: Rathin Sinha, SVP & Chief Marketing Officer, NaviSite CEO, Americas Job Exchange (A subsidiary of NaviSite) June 12, 2008 Discussion Document New York.

Thank You

Q&A