Rateb (Rock) Shukoor Multi-Million Dollar Direct Mail Marketing System
Dec 24, 2015
Rateb (Rock) Shukoor
Multi-Million Dollar Direct Mail Marketing System
Sourcing Deals
Method Pros Cons
Direct mail • Best deals• Super targeted• Pre-sold
• Time consuming• Complex• Capital required for mail pieces and mailing list
Agents • Warm leads• Pocket listings
• Takes time to identify realtor candidates and build relationships
Craigslist • Easy to get started • Lots of junk leads
Signs • Easy to get started• Lots of calls• Economical
• Not legal in all counties• Unqualified leads• Labor intensive
Internet, website • Fast• Easy•Tons of leads
• Expensive• Quality of leads inconsistent
Facts
• Multiple steps or not at all• USPS delivers to 149 million addresses• 15% of consumers receive a catalog• 12% of consumers receive letter or
post cards• 98% bring in mail the day of delivery
– 77% sort mail immediately
Facts
• 38% of people check their email daily• 97% of people check their mailbox
daily• Less than 10% of the advertising email
are opened and read • On average we get
– 200 TV ads per week– 149 radio spots– Only 3 pieces of direct mail
Facts
• The recall rate– 7% from radio– 22% from TV ads– 67% from direct mail
On average you will get 20% ROI
Facts
• Offer something that they cannot resist and sets you apart from you competition:
• Guaranteed Outrageous Offer
Pre Foreclosures
• 7 Steps• Step 1, Post card
Pre Foreclosures
• 7 Steps• Step 1, Postcard• Step 2, A check for $1,000
Pre Foreclosures
• 7 Steps• Step 1, Postcard• Step 2, A check • Step 3, Aspirin
Pre Foreclosures
• 7 Steps• Step 1, Postcard• Step 2, A check• Step 3, Aspirin• Stop 4, Lifesaver
Pre Foreclosures
• 7 Steps• Step 1, Postcard• Step 2, A check • Step 3, Aspirin• Stop 4, Lifesaver• Step 5, Checklist
Pre Foreclosures
• 7 Steps• Step 1, Postcard• Step 2, A check for $1,000• Step 3, Aspirin• Stop 4, Lifesaver• Step 5, Checklist• Step 6, Message in a bottle
Pre Foreclosures
• 7 Steps• Step 1, Postcard• Step 2, A check for $1,000• Step 3, Aspirin• Stop 4, Lifesaver• Step 5, Checklist• Step 6, Message in a bottle• Step 7, Sand timer
Facts
Bankruptcy
5 stepsStep 1, Postcard
Bankruptcy
5 stepsStep 1, PostcardStep 2, Letter 1Check for $1,000
Bankruptcy
5 stepsStep 1, PostcardStep 2, Letter 1 Step 3, Letter 2Aspirin
Bankruptcy
5 stepsStep 1, PostcardStep 2, Letter 1 Step 3, Letter 2Step 4, Letter 3Lifesaver
Bankruptcy
5 stepsStep 1, PostcardStep 2, Letter 1 Step 3, Letter 2Step 4, Letter 3Step 5, Letter 4Message in a bottle
The Probate
5 stepsStep 1, Postcard
The Probate
5 stepsStep 1, PostcardStep 2, Letter 1
The Probate
5 stepsStep 1, PostcardStep 2, Letter 1Step 3, Letter 2
The Probate
5 stepsStep 1, PostcardStep 2, Letter 1Step 3, Letter 2 Step 4, Letter 3
The Probate
5 stepsStep 1, PostcardStep 2, Letter 1 Step 3, Letter 2Step 4, Letter 3Step 5, Letter 4
Vacant / Out of State Owners5 stepsStep 1, Postcard
Vacant / Out of State Owners5 stepsStep 1, PostcardStep 2, Letter 1, yellow
Vacant / Out of State Owners5 stepsStep 1, PostcardStep 2, Letter 1, yellow Step 3, Letter 2, Yellow
Vacant / Out of State Owners5 stepsStep 1, PostcardStep 2, Letter 1, yellow Step 3, Letter 2, YellowStep 4, Letter 3,
Vacant / Out of State Owners5 stepsStep 1, PostcardStep 2, Letter 1, yellow Step 3, Letter 2, YellowStep 4, Letter 3 Step 5, Letter 4
Expired Listing
Step 1, Postcard 1
Expired Listing
Step 1, Postcard 1Step 2, Postcard 2
Expired Listing
Step 1, Postcard 1Step 2, Postcard 2Step 3, Postcard 3
Luxury Homes
5 Steps Step 1, Postcard
Luxury Homes
5 Steps Step 1, PostcardStep 2, Letter 1
Luxury Homes
5 Steps Step 1, PostcardStep 2, Letter 1Step 3, Letter 2
Luxury Homes
5 Steps Step 1, PostcardStep 2, Letter 1Step 3, Letter 2Step 4, Letter 3
Luxury Homes
5 Steps Step 1, PostcardStep 2, Letter 1Step 3, Letter 2Step 4, Letter 3Step 5, Letter 4
Yellow Letters To Homeowners
Yellow Letters To Homeowners
Yellow Letters To Homeowners
Yellow Letters To Homeowners
Yellow letter absentee owners
Cash Private Lenders
Letter to Lenders
Cash Buyers and Lenders
Letter 1 with a flyer
Generic Postcard
Generic Postcard
Postcard Sent To Junkers