RANSERSRANSERS More people are stressed when working. They want convenient, simple, mobile methods to relieve stress before and after work. Trend Identity.

RANSERSMovie Puzzle

RANSERS

More people are stressed when working. They want convenient, simple, mobile methods to relieve stress before and after work.

Trend Identity

Trend Drivers • High Unemployment• Work overload• More hours covering household

expenses• Challenging social life• Working environment making

friends• Pressure family/friends• Learning in a working

environment• Communicating colleagues/

peers• Satisfying employers demands • Travelling to work, in a hectic

atmosphere• Implausible deadlines

Trend Locations

• Culture with long working hours

• High populations in condensed areas

• Expensive cities • Long traveling hours • Fast pasting culture• Demanding culture

CITIES

GLOBAL

THE PRODUCT

A Game that is interactive, additive, emotionally enhancing, simple, convenient and mobile. It allows forgetting the world around you, helping to relieve stress from the working environment.

(Viedogame statics 2012)

WHO USES GAMES...?

HOURS PLAYED BY AGE DEMOGRAPHIC

(Videogame statics 2012)

INCREDIBLE GROWTH WITH APPS DOWNLOAD INCREDIBLE

(Strategy Analytics 2012)

APPS THAT ARE BEEN DOWNLOADED

(Indvik 2010)

FREE APPS DOWNLOADING INCREASING

(Strategy Analytics 2012)

GAMES ARE DOMINANT ON IPHONE GLOBAL

(Strategy Analytics 2012)

GAME CONCEPT

Works by degree of separation:Interlink actors (1) step (2) step (3) step

Example

How it works?

• Innovative• Interactive• Endless

DESIGN OF THE PUZZLE

GAME FORMAT

RANSERS MOVIE PUZZLE

Category extension •Hollywood

•Bollywood•Beijing movies•Photographers •Designers •Movie star stamps •Celebrity dating .

(A) Audrey Hepburn(B) Marilyn Monroe(C) Susan Sarandon

EG: Which actress was portrayed on a stamp and sold for £385,000 in 2011

Targeting

Students

• Interacting visually

• Daydreamers• Socially

interactive• Enjoy fashion • Funny people

Nurses

• Active• Friendly• Health

orientated • Organised• Intelligent

Office workers

• Money orientated

• Fashion orientated

• knowledge driven

• Social• Goal-driven

Taxi cabs• Daydreamer

s• Night people

Teachers • Calm• Knowledge• Interpreters

Police officers• Energetic• Authoritaria

n• Observer s

Targeting

Targeting extension

Stamp fans

• Knowledge driven

• History buffs• Cognitive

thinking

Fashion designers • Visualizers• Social• Creative

Photographers

• Visualizers• Daydreamers • creative

Diffusion of Innovation

Barriers to success

•Competition•Consumer awareness•Risk of APP not viable in working• Possibility of slow service • Sole rights

Recommendations

• Success = capital (Sponsors)• RANSER brand• APPS transform different technology• Different category puzzles (Music)

• Videogame Statistics. 2012. Videogame Statistics. [ONLINE] Available at:http://www.onlineeducation.net/videogame. [Accessed 23 May 2012].

References

• Indvik L (2010)1 in 4 U.S. Adults Now Use Mobile Apps [STATS]. 2012. 1 in 4 U.S. Adults Now Use Mobile Apps [STATS]. [ONLINE] Available at:http://mashable.com/2010/09/14/mobile-apps-pew-survey/. [Accessed 23May 2012].AppTRAX, Mobile Application Analysis . 2012. AppTRAX, Mobile Application Analysis . [ONLINE] Available at:http://www.strategyanalytics.com/default.aspx?mod=saservice&a0=309#0. [Accessed 23 May 2012].