RANKINGS WORKSHOP STRATEGIES FOR MARKETING, BRANDING, AND IMPROVING INTERNATIONAL RANKINGS MICHAEL FUNG DIRECTOR OF PLANNING & INSTITUTIONAL RESEARCH THE.

RANKINGS WORKSHOPSTRATEGIES FOR MARKETING, BRANDING, AND

IMPROVING INTERNATIONAL RANKINGS

MICHAEL FUNGDIRECTOR OF PLANNING & INSTITUTIONAL RESEARCH

THE HONG KONG UNIVERSITY OF SCIENCE AND TECHINOLOGY

26 MARCH 2013VIETNAM NATIONAL UNIVERSITY

HO CHI MIN CITY, VIETNAM

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IMPROVING RANKINGS PERFORMANCE

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RANKINGS ANALYSIS

• Rankings Analysis – 7 Steps1) In-depth understanding of methodology2) Conduct trend analysis3) Benchmarking analysis4) Analyze subject rankings5) Verify the results6) Rankings simulations/projections7) Engage with ranking agencies

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In-depth understanding of methodology - 1

Larger faculty number scores better.

RANKINGS ANALYSIS

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In depth understanding of methodology - 2

Indicator Weight Strategy

1 Total students / academics 4.5% faculty2 PhD awards / bachelor’s awards 2.25%

3 PhD awards / academic 6% Faculty4 Reputational survey on teaching 15%

5 Institutional Income / academic 2.25% Faculty6 Academic papers / academic + research staff 6% Faculty7 Research income / academic staff 6% Faculty8 Reputational survey on research 18%

9 Citation impact (normalized average citations per paper)

30%

10 Research income from industry / academic staff 2.5% faculty11 International / domestic staff ratio 2.5%

12 International / domestic students ratio 2.5%

13 % of internationally co-authored research papers 2.5%

Smaller faculty number scores better.

RANKINGS ANALYSIS

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In depth understanding of methodology - 3

QS – Definition of academic faculty staff (2012):

Research staff can included, as long as they can publish their own research outputs.

“Faculty staff from off-shore campus” can be included.

RANKINGS ANALYSIS

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Trend Analysis - 1

Maxed out in Internationalization

(10%)

Improved in Reputation

(50%)

Improved(20%)

Worse (15%)Improved

(15%)

Rank in AUR 2009 2010 2011 2012HKUST 4 2 1 1

RANKINGS ANALYSIS

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Trend Analysis - 2

RANKINGS ANALYSIS

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Benchmarking - across indicators, universities and countries

ChinaSingapore

Hong KongTaiwan

RANKINGS ANALYSIS

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Benchmarking - across indicators, universities and countries

AustraliaNew Zealand

Japan S. Korea

RANKINGS ANALYSIS

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Analyze Subject Rankings - 1

Rank* UST HKU CUHK

Engineering & Technology

Computer Science 13 21 41

Chemical Engineering 20 53 122

Civil Engineering 18 14 -

Electrical Engineering 17 20 64

Mechanical Engineering 19 30 102

Rank UST HKU CUHKOverall 276 193 167Engineering/Tech & Comp Sci 38 111 82Computer Science 26 80 30Mathematics - - 40Chemistry 192 74 86Social Science 64 128 130Economics & Business 48 112 109

Rank# UST HKUOverall 65 35Engineering & Technology 23 43Life Sciences - -Physical Sciences - -Clinical, Pre-Clinical & Health - 36Social Sciences 50 30Arts & Humanities - 29

2012

2012

2012

Engineering - Leading in Asia

RANKINGS ANALYSIS

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Rank* UST HKU CUHK

Social Sciences & Management

Statistics & Op Research 14 16 39

Economics 35 29 53

Accounting & Finance 22 26 49

Rank UST HKU CUHKOverall 276 193 167Engineering/Tech & Comp Sci 38 111 82Computer Science 26 80 30Mathematics - - 40Chemistry 192 74 86Social Science 64 128 130Economics & Business 48 112 109

Rank# UST HKUOverall 65 35Engineering & Technology 23 43Life Sciences - -Physical Sciences - -Clinical, Pre-Clinical & Health - 36Social Sciences 50 30Arts & Humanities - 29

Kellogg-UST EMBA Program2007 2008 2009 2010 2011 2012

1 2 1 1 1 1

UST CUHK NUS

Rank 17 66 42No. of articles 145 65 94

Top 100 Business School Rankings 2012

2012 2012

2012

Rank UST HKU CUHKOverall 10 37 28

UST Full-time MBA Program

Analyze Subject Rankings - 2

Leading in business research and business professional education

RANKINGS ANALYSIS

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Verify the Results - there might be errors!

Top 100 Worldwide Economics Schools Research Ranking

2004 2005 2006 2007 2008 2009 2010 2011 Total

-          American Economic Review 1 1 1 2-          Econometric Theory 2 1 2 1 6-          Economic Theory 3 1 1 1 6-          Econometrica 1 1-          European Economic Review 1 2 1 3-          Games and Economic Behavior 1 1 1 1 3-          International Economic Review 1 1-          Journal of Applied Econometrics 1 1 1 1 3-          Journal of Development Economics 1 2 1-          Journal of Econometrics 1 1 2 1 1 5 1 0 6-          Journal of Economic Dynamics & Control 1 2 1 1 1 5-          Journal of Economic Theory 1 3 4-          Journal of Finance 1 1 1 1 4 4 3 12-          Journal of Financial & Quantitative Analysis 1 2 1 1 2 1 2 6-          Journal of Financial Economics 4 3 2 1 1 1 4 11-          Journal of Financial Intermediation 1 1 2-          Journal of International Economics 1 2 1 1 4-          Journal of Monetary Economics 1 1 2-          Journal of Political Economy 1 1 2-          Journal of Public Economics 1 1 2-          Rand Journal of Economics 3 1 4-          Review of Economic Studies 1 1 1 2-          Review of Economics and Statistics 1 3 1-          Review of Financial Studies 1 1 1 2 1 2 1 6Total no. of publications 18 11 13 17 17 16 2 15 2 17 95

The Hong Kong University of Science and Technology (HKUST)

2011 2012Old Rank 77 93New Rank 60 59

Rank improved by 34 places

RANKINGS ANALYSIS

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Modeling, Simulation/Projection Result in 2011 (actual)Post 334

(projection)1 HKUST NUS2 HKU HKUST3 NUS HKU4 U of Tokyo U of Tokyo5 CUHK Seoul N U6 Seoul N U Kyoto U7 Kyoto U Osaka U8 Osaka U CUHK

9= Tohoku U Tohoku U9= Tokyo IT Tokyo IT11 KAIST KAIST 12 POSTECH POSTECH13 Peking U Peking U14 Nagoya U Nagoya U15 CityU Tsinghua U16 Tsinghua U NTU17 NTU CityU

18= Kyushu U Kyushu U18= Yonsei U Yonsei U

20 Hokkaido U Hokkaido U21= Fudan U Fudan U21= NTU NTU

23 Tsukuba Tsukuba24= UST of China UST of China24= Keio U Keio U

26 Korea U Korea U27= Sungkyunkwan U Sungkyunkwan U27= Zhejiang U Zhejiang U

29 Nanjing U Nanjing U30 PolyU Tsing Hua U

y = -0.6606x2 + 3.141x + 102.63R² = 0.9979

35.0

45.0

55.0

65.0

75.0

85.0

95.0

5.0 6.0 7.0 8.0 9.0 10.0 11.0 12.0 13.0

Scor

e

FSR

Student-Faculty Ratio vs Scores

RANKINGS ANALYSIS

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Engage with Ranking Agencies - 1

Hong Kong Taiwan

China Singapore

2011 – introduction of discipline normalization and regional modification weightages

RANKINGS ANALYSIS

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Engage with Ranking Agencies - 2

S. Korea

GermanyFrance

Japan

RANKINGS ANALYSIS

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Engage with Ranking Agencies - 3

New Zealand

United States UK

Australia

RANKINGS ANALYSIS

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Engage with Ranking Agencies - 4

QS AUR 2011

Papers per Faculty (15%) Citations per Paper (15%)

Institution data score data score

HKUST 8.0 86.7 3.6 94.1 CUHK 6.7 87.4 3.4 96.4

Damping Approach: smoothen out the impact of data changes.

RANKINGS ANALYSIS

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Limitation of Rankings

Limitation of methodology – heavy reliance on reputation and perceptions

HKUST ranked 96th in 2012.

HKUST ranked 107th in 2012.

RANKINGS ANALYSIS

RANKINGS ANALYSIS

• Understand methodology optimize results

• Key aspects assessed in rankings– Reputation– Teaching performance– Research productivity and impact– Internationalization– Funding and sources of incomes– Faculty and staff strength– Student numbers

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RANKINGS STRATEGY

BREAKOUT DISCUSSION

•In the context of Vietnam:– What are key opportunities for improvement?– What strategies and actions should be taken?– What issues are expected?

•Group sharing

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RANKINGS STRATEGY

Case Study – HKUST

•Reputation– Brand statements– International promotion– PR work

•Teaching performance– Incentives– Faculty appraisal

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RANKINGS STRATEGY

Case Study – HKUST

•Research productivity and impact– Seed large collaborative projects– Mainland research operations and collaborations

•Internationalization– Diversity in student recruitment– Global faculty recruitment– Student and faculty exchanges

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RANKINGS STRATEGY

Case Study – HKUST

•Funding and sources of incomes– Fundraising– Mainland funding sources– Large research funding

•Faculty and staff strength– Maintain / improve faculty-student ratio

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