#SMX #11a @CyrusShepard New Ranking Correlation Study: Early Data
Jul 28, 2015
#SMX #11a @CyrusShepard
why HINTS are important Nobody knows what the rankings factors are • Machine Learning, i.e. Panda • User inputs, i.e. engagement
https://moz.com/blog/seo-correlation-causation
#SMX #11a @CyrusShepard
org com
info
net
edu biz
% of Each Feature in Top 50
10.7% 77.5%
0.2%
2.3%
2.4% 0.1%
#SMX #11a @CyrusShepard
The Data Says: 73.5% of pages had at least 1 external link 99.8% of subdomains had external links *Seems unlikely
#SMX #11a @CyrusShepard
Social Shares – High correlation, but likely not an actual ranking factor
Decreasing
Increasing
#SMX #11a @CyrusShepard
HTTPS / SSL 0.04 Correlation (14.3% of all results) Could be the “tie-breaker” Google claims
#SMX #11a @CyrusShepard
Is Schema.org a ranking factor? -0.01 correlation (~0)
http://builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/
#SMX #11a @CyrusShepard
Spam Flags: Negative Correlations
1. The site link profile is not trustworthy -0.07
#SMX #11a @CyrusShepard
Spam Flags: Negative Correlations
2. Large site without many inbound links -0.07
#SMX #11a @CyrusShepard
Spam Flags: Negative Correlations
3. Links to this subdomain come from an unusually small number of pages -0.09
#SMX #11a @CyrusShepard
Spam Flags: Negative Correlations
The more spam flags, the higher the probability of penalization
https://moz.com/help/guides/moz-api/mozscape/getting-started-with-mozscape/spam-score
#SMX #11a @CyrusShepard
Lowest Correlated Factor: URL length in characters: -0.11
https://mox.com/go?id=1500SHurl4FwdURLA2N04URL.co.ukcMinilien5rTightURL080f4krMyURLqbcShredURLShorlA2N301URL10z18tallcjCanURL491X.sesustained4rangyPiURL7rPiURL9NutshellURLrunning000greatlongish6Dwarfurll1t16URLf0c9MyURLd1920drawn%2Boutenduring1vlastingRubyURLprotracted7804c3lingeringj13c01a135Xil0CanURL11loftyDwarfurlnDigBig7spun%2BoutURLPie6105a3lankya3YATUC184501261expandedq9ShortURLenlarged4ya11longish84high110enlargedv01lasting1r5longishlankyjd66z03stretchedrangym01058TraceURL11c4protractedprolonged14ShortenURL149eUrlTeaBeam.to1002e350awcb213Sitelutions2MetamarkMooURLTinyURLgangling139na71zSnipURL71far%2Boff0URLPietuulnk.in11069ShortURLspread%2Boutenduringenduringsustained7YepItremote96t1ganglingfspread%2Bout7ee6DecentURL1X.setowering2nyk0ShortURLganglingcstretch2400ShortURLb7k1EasyURL10060GetShortyTinyLinkDecentURL80301URLURLCutter2ShrinkURL9spun%2Boutd3A2N1ytalllingering079s6be1X.se0lankyCanURL0URLPies4far%2BoffaoSnipURL2c0b1extensive434SnipURL2q7enduringenlarged3800far%2Breaching102l39w1bMetamarkloftyz0e7SHurl3q1highlingering1elongateremotestretcheddgreat8623785dURl.ierangyfar%2Breaching32protracted14ShrinkURL71Shim16deepShrinkURLgYepItIs.gdjDwarfurlclloftyMooURLkURLcut51301URLdistant00lofty08URLCutterNutshellURL11NutshellURLlofty78stretchingShorl3ganglingShortenURLPiURLPiURLl7continuedoutstretched6protractedhrPiURL1RubyURL31e11Xil4nstretchinguWapURLlengthenedtowering841500u10sustained21x00z1404o41bextensivejdistant0MooURLfaraway9b0rangydistant3deep75URLPie0l5izWapURLt11gdeep50protractedt5a0008lnk.inlofty0elongatedPiURL6URL2fMetamarkym88lengthyNotLong1f8U76b1enduringtx3U761stretchedv4389greatcPiURLa0101Fly2G8LGetShorty0elongatedprolonged790enlarged07A2N0spun%2Boutd11f571continued071DecentURLUrlTeaecTinyURLgreat021i1l9stretchDwarfurld6URL44lnk.int0NutshellURLsrunningprotractedenlarged330great177x8NotLongz04far%2Boffa10091zG8L2Smallr61delongate0050G8L1sustainedCanURL115d29TinyURLDwarfurlFwdURL4NotLong01X.se03ShrinkURL1EasyURLa80deep9b5SnipURLspun%2Boutelongate5030k2qcontinuede5706110LiteURLaDigBig60prolonged00cremoteFhURL4drawn%2Bout1farawayf9s6ShortenURLe
Use short, human-readable URLs!
#SMX #11a @CyrusShepard
Highest Correlated Factor Page Authority: +0.39
https://moz.com/learn/seo/page-authority