Consumer Freemium vs. Enterprise Freemium Lessons learned from YouSendIt.com Ranjith Kumaran
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Consumer Freemium vs.Enterprise FreemiumLessons learned from YouSendIt.com
Ranjith Kumaran
Like everything, Freemiumbusinesses evolve (or die).
100 free consumer senders = 500 free recipients
500 free recipients = 100 new free senders
100 new free senders = 4 paid subscribers
20 acme.com senders= 80 acme.com recipients
100 total acme.com users= 10-100% of Acme SMB
>10% penetration= inbound from Acme
An engagedconsumer isa likely buyer.
Not all engagedenterprise userscan make purchasedecisions.
Consumers arehappy buying forthemselves online.
Businesses arehappy buyingfor groups aftertalking to ahuman.
Retainingconsumersis (relatively)hard.
Enterpriserenewals areopportunitiesfor up-sell.
Every consumer isa professional.
Every professional is a consumer.
@ranjithkumaran
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