Randolf Kim Diokno How To Improve Your Email Marketing Strategy using Mailchimp

1

Do you know what Email Marketing is all

about?

www.thevpexpress.wordpress.com 2

EMAIL MARKETING is a format for marketing

campaigns in which

3 www.thevpexpress.wordpress.com

EMAIL MARKETING standalone advertisements are

sent to a targeted list of recipients.


How Email Marketing can Boost Your Business?


With Email Marketing,

You can find and keep new customers.


And convince potential buyers to purchase your products or

services.


However, email marketing can consume a lot of time.


But if you will use an automated email marketing tool,


It can make email marketing campaign much easier and faster.


One of the best

Automated Email Marketing Tool I discover is..



is an ultimate marketing software


that will change the way you market your product


which gives you a number of easy options


for designing, sending and saving templates of your emails.


It allows you to create newsletters and share on social networks.


18

Let’s Start!

www.thevpexpress.wordpress.com

19

Open your Browser


20

Type mailchimp.com and Press Enter


21

Welcome to Mailchimp!


CREATE YOUR FREE ACCOUNT


23

Click Sign Up Free


24

Enter your Email Address


25

Enter your User Name


26

And Your Password


27

Make sure that you follow the password conditions below


28

Then, click Get Started


29

You will be advised to check your email


30

Open a new tab


31

Type your email account website


32

Click the email received from Mailchimp


33

Click Activate Account


34

New tab will open to confirm Sign Up


35

Click the box I’m not a robot


36

Follow the instructions and click Verify


37

Click Confirm Sign Up


38

Your Account is now activated!


39

Enter your name here


40

Click Continue


41

Enter Your Business Name and Website


42

Click Continue


43

Enter Your Address


44

Click Continue


45

Click Yes if you have physical products


46

Click Continue


47

Click the “+” icon to connect your social media profile


48

When You add Facebook, A pop up window will appear


49

Click Continue to connect in your Facebook Account


50

Click Let’s Go


WELCOME TO YOUR DASHBOARD



CREATING A LIST


LIST This is your contacts called

subscribers


It is the foundation of your

Email Marketing Campaign


56

Click “Lists” in the Top Menu


57

Click Create List


58

Fill in the list of details


59

Once done, click Save


If you have a list of subscribers,

Import the list


61

Click Import Subscribers


62

Select from the Options


63

Then, click Next


If you do not have any subscribers yet..


MAILCHIMP will help you generate a Sign Up form to build your list


66

Click Sign Up Forms


67

Select the Form


These are the Types of Forms you can Create


that allows you to

embed and add


to your Website

and Facebook Page.


Select the right form

appropriate for your Business.


72

You can Build, Design and Translate each form


Now that you

already created your List..


Let’s now proceed to construct an Email Template


CREATING A TEMPLATE


A Template

is a designed email


that can be reused

for your marketing campaigns.


78

Click “Templates”


79

Click Create Template


80

Click “Select” on your desired Template Lay-out


81

Now, design your Email Template


You can customize your email by adding Content


83

Select a Content from the list


84

Drag it to the Work Area


85

Once Done, Click Preview and Test


86

Click Here to view how the recipient see your email


87

Enter your email address


88

Click Send Test


89

Open your Email Account to view the Template test


90

Once Done, Click Save and Exit


91

The template is now saved


CREATING A CAMPAIGN


93

Click “Campaigns”


94

Click the Dropdown Menu in Create Campaign Icon


95

Select Regular Campaign


Regular Campaign is the most common type of

campaign


Which you can design and customize your content


and choose to send immediately or schedule your campaign

sending


99

Select from who do you want to send your campaign


100

Click Next


101

Fill in the Campaign Information


102

Tick the boxes of your desired tracking options


103

You can also post your campaign in Social Media


104

Click Next


105

Create a new Template or Use the Template You Saved


106

Click Saved Templates


107

Select the template you want


108

You may edit your template again


109

Once done, proceed to Next step


110

To schedule the email delivery, Click “Schedule”


111

Enter your desired date and time of delivery


112

Click Schedule Campaign


113

To send the campaign immediately, Click “Send”


114

Click Send Now


115

Your email is now sent to your list


REPORTS


117

Click Reports


118

In the Reports Section,

You can track the status


119

and the performance of your campaigns.


120

It analyze clicks, opens, subscribers' social activity,

ecommerce data and more.


CONGRATULATIONS!


www.thevpexpress.wordpress.com 122