What is LTMBM Is a web portal or property that will connect users around conversations related to health, lifestyle issues, diet, stamina etc .. Users get to ask the experts, play games & consume content around healthy living.
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What is LTMBM
Is a web portal or property that will connect users around conversations related to health, lifestyle issues, diet, stamina etc ..!
Users get to ask the experts, play games &
consume content around healthy living.!
WhyTo create a portal which can be built as a community owned by revital, in the process leverage
social media & reach out to target group.!
WhyTo integrate all
communications & media to a single thread.!
IntentTo build a loyal community
which is connected to LTMBM portal.To create 10,000 user
registrations this year & to scale it mainstream media next year.!
Social !media! Digital!
BTL!Mobile!
ATL!
Mainstream media!
Phase#1 : Q&A ( 2 months )!Phase#2 : Games ( 2 months )!Phase#3 : Blog ( 1 month )!
Plan
Q&A
IntentTo establish as a brand
that here is to help users & give every possible
resources to live life fully.!
Users can ask questions related to healthy living, stamina,
stress , balanced diet & our experts will give them the
answers.!
WhereQuestions posted on the website will be automatically shared to user newsfeed as well.
NotUnlike a forum, the portal is a stack wherein one question will not have any replication or duplicates.!!
A product FAQ.
WhyPeople are turning online to read about lifestyle,wellness & health related concern & as brand that has been the no#1 in this segment we need to own that space.
Challenges
Intent
To get users active on the website & spend time regularly
and in the process ensure healthy traffic to website .!
To get users to actively engage with the website through
interactive games through which they earn REVITAL coins.!
WhereAll activity on the website by user will be shared on user newsfeed thus leveraging social media
NotNot a regular contest as user wins revital coins which are redeemed for gifts after earning a certain minimum number of coins
WhyUsers like to consume content in a fun way & most of the games we are talking here are based on health & our domain.
Few screenshots
Blog
IntentTo provide target group
content which will connect to our
communication.!
Creating 20 articles / month which will be used in social
media & sent to users as email newsletters on a weekly/
monthly basis!
WhereThe blogs will help strengthen our social media content strategy along with being a healthy SEO activity for the portal
NotA product promotion article source.
WhyBlogs have good readership on web & is also an essential SEO element.
Few screenshots
User profile
The user profile will be connected to his twitter/facebook accounts & will also show the coins he have earned by participating in the challenges.
It also shows
their activity
in the portal.
Users can earn more
points by inviting
their friends thru social media
to join the site.
Complete website UX
Landing page for logo unveiling
1. Launch plan!2. ROI & Cost sheet!3. Operational/ownership document!4. Website rolling out timeline sheet!
More Docs :!
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