1 © 2019 COMMUNICA INC. INBOUND MARKETING is the process of helping potential customers find your company – often before they are even looking to make a purchase – and then turning that early awareness into prospect engagement and brand preference, which ultimately creates leads and revenue. OUTBOUND MARKETING describes the use of emails, mailings, and other methods to reach out to targeted potential buyers already known to you so that your can close new business with them and grow your share-of-wallet. Your sales people are an expensive way to acquire and nurture the leads that you hope to someday turn into customers. And they don’t scale. RAMP is about introducing profitable lead generation programs into your business that decrease COGA and increase LTVC. We do this by implementing and running best-practices marketing campaigns using the most effective tools and channels available to increase the number of qualified leads in your sales funnel, while simultaneously decreasing the average cost to both acquire and turn them into long-term revenue. RAMP FUNNEL MANAGEMENT: ALIGNING REVENUE GROWTH TO THE WAY BUYERS BUY • Today’s Vistage company must adapt to a marketing and sales landscape that has changed • Buyers allocate more and more of their research and decision- making activities online • This evolution has led to new ways to build awareness, generate demand, and nurture interest • As a seller, you must carefully wire your revenue growth strategies to match this new way of doing business • We call this wiring process RAMP WHY RAMP?