1 1 ADP Digital Dealer Solutions – Social Marketing & Reputation Management Ralph Paglia Director - Digital Marketing ADP Dealer Services • 20+ year automotive industry leader in Digital Marketing, Advertising, Lead Management and dealership CRM process design and execution. • Executed Digital Marketing strategy that generated 144,000+ leads to single-point Chevy dealer in 2 years. • Built dealer team that sold 4,000+ Vehicles to Web Leads in 2006. • Worked with Ford in 2008 to develop first Tier 3 Digital Advertising program • Managed first retail automotive Behavioral Targeting Digital Ad pilot program while at Courtesy Chevrolet in 2005, 2006 and 2007 • Started generating Internet leads in 1988 using CompuServe ISP access and vehicle listings on defense contractor BBS’s in SoCal • CRM, Internet Sales and Marketing Consultant to Ford, Mercedes-Benz, GM, Honda, Toyota, Mercedes-Benz, Hyundai and over 200 dealers. Cell: 505.301.6369 [email protected]www.ADMPC. Social Marketing & Reputation Management An ADP Managed Services Solution
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Ralph Paglia Introduction at J. D. Power AIR Social Networking Panel
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ADP Digital Dealer Solutions – Social Marketing & Reputation Management
Ralph Paglia Director - Digital MarketingADP Dealer Services• 20+ year automotive industry leader in Digital
Marketing, Advertising, Lead Management and dealership CRM process design and execution.
• Executed Digital Marketing strategy that generated144,000+ leads to single-point Chevy dealer in 2 years.
• Built dealer team that sold 4,000+ Vehicles to Web Leads in 2006. • Worked with Ford in 2008 to develop first Tier 3 Digital Advertising program • Managed first retail automotive Behavioral Targeting Digital Ad pilot program
while at Courtesy Chevrolet in 2005, 2006 and 2007• Started generating Internet leads in 1988 using CompuServe ISP access
and vehicle listings on defense contractor BBS’s in SoCal • CRM, Internet Sales and Marketing Consultant to Ford, Mercedes-Benz,
GM, Honda, Toyota, Mercedes-Benz, Hyundai and over 200 dealers.• Designed and Implemented prototype dealer installations of the ADP Social