Ralph Johnson:

Employment Candidate:Ralph JohnsonReady, willing and able!

I am a candidate who is highly qualified, single-minded, fully experienced, resourceful, and ready to go to work.

Social Media, Web Administrator and Director of Conference Services for the Davis Area CVB. (2009-2014: 4.5 years)

President/CEO of MeetingsAmerica in SLC, a Destination Management Company and member of the national DMC Network (8.5 years)

Varied number of skills: business management, team leader, strategist, sales & marketing, a communicator, intuitive, creative & disciplined.

Founding member of the Utah Tour Guide Association, and founding organizer of the Antelope Island Stampede (an annual balloon & kite festival held each Labor Day weekend on Antelope Island)

Completely capable with all manner of computer record keeping, communication, social media and many types of software and hardware.

Seasoned veteran of trade shows, events, meetings and customer service - and all around decent guy

The elephant in the room:

Everyone wants to know, “why aren’t you working.....?”

As CVB employees, we were shocked in November to learn that the Davis County Commissioners were closing the DACVB - but looking back,the change has prepared

me for opportunities to come.

Over the next few screens I’ve outlined the reasons why I think I have what it takes to

fill an important position with your company.

http://www.standard.net/stories/2013/11/12/county-ends-deal-davis-area-convention-and-vistors-bureau

Before joining the staff at the DACVB, I was CEO of MeetingsAmerica - SLC’s leading destination management company:

For the last 13 years, I have worked with clients in planning themes for their events, creating support material, hiring sub-contractors, managing staff and resources, and delivering memorable results.

Wherever one works, it’s the attention to detail and the little things that make ordinary, EXTRA-ordinary!

Any project begins with “conception” & eventually moves to “completion”.

A CEO, administrator, sales manager, or director is responsible for the success of the team. I’m used to scoring “All 5’s”.

Couldn’t you use a guy like that on your team?

Projects vary: whether it’s a corporate event or a new product launch, detailed planning and strategy are important steps to

final success. And I’ve had a lot of success!

According to some of the people with whom I’ve been fortunate enough to work, exceeding the client’s

expectations is all in a day’s work.

I’m thoroughly familiar with the linear sales process... and even those processes that follow a different route - whether sales or product development, I keep the end in mind.

First there is the initial contact

Followed by the proposal

Followed by the contract

Followed by the bill and any “adds” or changes

Followed by a thank you letter, and survey

Remaining cool under pressure, is a daily trait that comes in handy at crunch time.

It goes without saying, that observing safe practices is of utmost importance to any position.

I am a former WEC-trained volunteer ski patrolman, and C.E.R.T member.

Sometimes emergencies are not health, injury or safety related. Sometimes the coffee has run out, the AV equipment hiccuped, or the speaker or an important associate didn’t show up - or the client has decided to balk at the sale. Sometimes handling workplace emergencies properly, is just as important as health emergencies.

The note to the right is actually a letter of

recommendation, but it illustrates an incident where I

kept a level head while co-producing a portion of the

CMN Telethon at Disneyland.

“... just minutes before going live, when the sponsor... change(d) the order of the show... The Executive Producer melted down and walked

off the set, so Ralph stepped in, directed the talent... and literally

saved the day.”

My latest responsibilities were managing the website & social media for the

DACVB, created their print ads and maps, developed “window clings” to welcome convention guests, produced the area Dining Guide, the “Sponsor Pack” and

banners for the Antelope Island Stampede, & many other projects.

I started my sales career as a manufacturer’s rep for WD-40 and other products in the home

improvement industry, then moved to Utah and co-produced 8 hours of the live (but

rehearsed) CMN Telethon for two years. I called on architects and engineers at Monroc

Precast, and then became CEO of MeetingsAmerica - a meeting and event

planning company in Salt Lake City - finally ending up at the DACVB.

Now I’m ready to go to work for you!

While at the DACVB, I was given many projects. One was the creation of the new website, and mobi site - and

once created, I administrated their content - including all text and the

images placed on each. I also created aesthetic and engaging

social media on Facebook, two Twitter accounts, Pinterest, Flikr, and

YouTube.

During the month of October 2013, I was authorized to run a Facebook ad

campaign with a small budget of $1000. The 3rd party that we used

promised 1,000 new “likes” – but we more than doubled that projection and ended with nearly 2,000 new followers

in less than three weeks.

One of the advantages of hiring a “seasoned”

employee, is the confidence that he can think on his feet.

The College of Hard Knocks has taught him that most

problems are easily resolved, without involving a long

string of managers.

I have an honorary Masters Degree in Problem Solving - bestowed upon me from

that institution!

I’m eager, and ready to go to work.

I have a strong background in sales, marketing, administration and

communication – and I’m anxious to review my experience with you.

There are plenty of people who believe that I’m the right person for

a position with your company, including me. But if you don’t believe me, you’re welcome to

contact them.

Please see the next page for a list of referrers (and there are many more

if necessary).

Thank you for your consideration!

And you’re always welcome to contact me!I look forward to hearing from you!

(Yes, the photo of Wall Street at Arches National Park is my own, as is the photo at left in Little Wild Horse Canyon- down by Goblin Valley State Park. I love exploring and finding new and unique places - and Utah has its share.)