Rallyverse Overview April 2014

Rallyverse Overview

April 2014

www.rallyverse.com@rallyverse

Meet Rallyverse

• SaaS Content Marketing platform, launched 2012 by former Microsoft execs

• Strong presence in technology, recruiting, health care, automotive, insurance

• Clients across North America and EMEA, HQ in New York City• Twitter Certified Product

Joe DoranCo-Founder, CEO

Gabe BevilacquaCo-Founder, COO

Jorge VaronaVP of Engineering

Rallyverse helps marketers create content.

Rallyverse Confidential — Do Not Distribute

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The Content Marketing Challenge

Be relevant to your audience and your brand:

…multiple times per day,

…on multiple networks,

…for multiple brands, markets and employees.

Rallyverse makes content marketing easier.

Rallyverse is software that discovers and curates

great content and gives you the tools to post and

publish like a pro.

Our PlatformSaaS solution that helps marketers create,

curate and share content.

What We DeliverDashboard to create and distribute your content calendar to social media

Content-driven web pages, blog posts and widgets

Social selling programs optimized for mobile

How It Works

Brand’s Original Content

Algorithm reviews thousands of sources to create and score real-

time content recommendations from publisher-approved, fair-use sources,

all tuned to your marketing objectives

Popular 3rd-Party Content

Trending Social Network Content

Rallyverse Case Study: B2B Software

Demandforce’s mission is to help small businesses thrive in an evolving and increasingly complex connected world.Demandforce uses Rallyverse to power their social media strategies on Twitter and Facebook, supporting multiple handles and campaigns.

”The Rallyverse platform helped us to not only scale the efficiency of our social media team, but also to drive impressive results in community growth and engagement.”

— Chris Brubaker, Head of Marketing at Demandforce

Generated 3X as much content in less time.

Generated 10X the engagement on their content

Established Annual community growth rate of 34%

Organic Community Growth Rate increased 4X

Summary Of BenefitsReal-Time, Relevant

ContentConstant flow of great content

means you always have something interesting to share.

Corporate and Product Content

Keep teams on brand and track the content and messages shared by

everyone on your team.

Make Content Work HarderTake advantage of deep brand

content resources and distribute assets at multiple touchpoints and

locations

Tools You Expect, Much More

Do social right with one powerful solution: rich media, analytics,

scheduling, CRM.

Thank You

[email protected]@rallyverse

Social Selling: Content Marketing For Your Whole Organization

Distribute a set of one-click posts via mobile or email to field teams

Branded content in the hands of all your employees makes it easy for them to be advocates

Tracking and analytics to measure results

Filters And SearchSearch your Rallydeck by keyword quickly:

includes text, title, and metadata

Filter by your brand’s Owned First Party

Content

Sort through content from social networks

Reporting and AnalyticsSummary view of post performance across all

applicable networks

Daypart analysis to see which times of day

your audience is most engaged

Export to xls to combine with other

reports

Leaderboards to measure performance of different teams and

initiatives

Company Confidential

You Personalize, We Remember

Use thumbs-up and thumbs-down buttons

to tell us which content you like (and don’t like)

We learn from your feedback at the topic

level – and refocus our recommendations

accordingly

Think of it as Pandora for Content Marketing

Company Confidential

Conversation Management

Reply to Twitter and Facebook

engagements directly from the Rallydeck

Access to Twitter and Facebook native

controls: RT, Favorite, Reply, Comment, Like

Real-time notifications and alerts keep you

dialed in to your community

Approvals and Workflow

Easy content calendar view for collaborative editing and scheduling

of content

Different approval and editing rights for

different users across Corporate teams,

Affiliates and Agencies

Company Confidential

White-Label and Customization

Agency- and client-friendly organizational

model with customizable roles and

actions.

Individual capabilities and features can be turned on and off at

the user level to support even the most

complex business processes

White-label/ branded experiences available for enterprise clients

Rallyverse Case Study: Athletic Footwear

Li-Ning, a Chinese Athletic Footwear brand, turned to Rallyverse to help launch their brand in the US in 2012.They used Rallyverse to build a community from scratch on Twitter and Facebook, collect customer emails, and create engagement with fans.

Company Confidential

"Rallyverse gave us the tools and expertise to jump start the Li-Ning brand in the United States, giving us one of the largest and most engaged communities for a young performance athletic manufacture in less than five months.” — Craig Heisner, VP of Marketing, Sales, and Merchandising at Digital Li-Ning

Grew from 0 to 115,000 fans in under five months

Percentage of fans engaging with their content was 10x athletic footwear industry average

Acquired 6,000 emails in a two-week period at cost of $1.00/ e-mail