An unconventional marketer with a business, sales and creative head….. Rak Mistry Visual Portfolio No ordinary career in marketing but one that has evolved over 17 years - a visual summary of just some of my work.
An unconventional marketer with a business,
sales and creative head…..
Rak MistryVisual Portfolio
No ordinary career in marketing but one that has evolved over 17 years - a visual summary of just some of my work.
Education• BSc (Hons) Management
& Administrative Studies – Aston University - 1996
• DipM CIM Diploma in marketing - 1998
• MBA – De Montfort University - 2005
Career & Brands worked for
Samples of creative campaigns/work conducted
Sector Companies/Brands worked for
Banking
Retail
FMCG
Not for Profit
Technology
Agency
On trade promotion organised at
Organising Freshers Fairs, freebies, club nights, student campaigns, events ...
Corporate Logo’s
Print Adverts/Plasma Ads
Corporate Brochure
Organising club, promo VIP nights at DSU...
Account Manager role at sales promotion agency – Hive Online Ltd
Major Reward Program Project• United Biscuits VIP Club Rewards Program -
400 TVR’s – Sept 2010• Negotiated £450k worth of rewards• Dealing with retained UB agency
– Wax Communication• Ever-changing brief • Attained brand permissions for TV advert• Negotiating supplier contracts
– Argos B2B, Dynamic Merchandisewww.mcvities.co.uk\vipclub
Account Managed - Pukka Pies - executed 2 campaigns
- Emma’s Diary - delivered 3 new rewards
New Clients attained - Funmum Maternity- Photobox- Practical Parenting Magazine- Freshers Food Group- OMG (WhSmith, Virgin etc)- ASDA George
- Vtech (Storio on pack promo)- Tilda (2011 – loyalty)
On pack promotions organised - 2.4 million Pukka 50p Off Carlsberg -
35k redemptions! Was asked to increase production from
1 million to 2.4 million packs! - 750k Fresher's 888 Sport promotion
(new client).
Bitdefender Campaigns B2B and B2C
Website Re-Design – Before and After
Some Reseller Campaigns – Datasheets, Emails, Case Studies, Branding