STUDY ABROAD PROGRAMME PROJECT ON “CONSUMER BUYING BEHAVIOR OF INDIAN & UK BANK” Submitted in partial fulfillment for the requirement of the award of degree in Bachelor of Business Administration SUBMITTED BY: SUBMITTED TO: RAJAT MAVI DR. PETER TAYLOR
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STUDY ABROAD PROGRAMMEPROJECT
ON
“CONSUMER BUYING BEHAVIOR OF INDIAN & UK BANK”
Submitted in partial fulfillment for the requirement of the award of degree in Bachelor of Business Administration
SUBMITTED BY: SUBMITTED TO:
RAJAT MAVI DR. PETER TAYLOR
ACKNOWLEDGEMENT
A project is never the sole product of a person whose name has appeared on the cover. Even the
best effort may not prove successful without proper guidance. For a good project one needs
proper time, energy, efforts, patience, and knowledge. But without any guidance it remains
unsuccessful. I have done this project with the best of my ability and hope that it will serve its
purpose.
It was really a great learning experience and I am really thankful to DR PETER TAYLOR, who
not only helped me in the successful completion of this report but also spread his precious and
valuable time in expanding my knowledge base.
After the completion of this Project I feel myself as a well aware person about the Research
Procedure and the complexities that can arose during the process. Also I get an insight of the
advertising industry and its effectiveness in promoting sales. Finally, I am also grateful to all
those personalities who have helped me directly or indirectly in bringing up this project report.
RAJAT MAVI
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TABLE OF CONTENTS
S NO. TOPIC PAGE NO.
1 COMPANY PROFILE 1-5
2 OBJECTIVE STUDY 6-9
3 SWOT ANALYSIS 10-14
4 RECOMMENDATION 15-18
5 LIMITATION 19-20
6 REFERENCE 21-22
7 CONCLUSION 23-24
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COMPANY PROFILE
ICICI BANK
ICICI Bank is India's second-largest bank with total assets of about Rs. 2,513.89billion (US$
56.3 billion) at March 31, 2006 and profit after tax of Rs. 25.40 billion (US$ 569 million) for the
year ended March 31, 2006 (Rs. 20.05 billion (US$ 449 million) for the year ended March 31,
2005). ICICI Bank has a network of about 614 branches and extension counters and over 2,200
ATMs. ICICI Bank offers a wide range of banking products and financial services to corporate
and retail customers through a variety of delivery channels and through its specialized
subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture
capital and asset management. ICICI Bank set up its international banking group in fiscal 2002 to
cater to the cross border needs of clients and leverage on its domestic banking strengths to offer
products internationally. ICICI Bank currently has subsidiaries in the United Kingdom, Russia
and Canada, branches in Singapore, Bahrain, Hong Kong, Sri Lanka and Dubai International
Finance Centre and representative offices in the United States, United Arab Emirates, China,
South Africa and Bangladesh. Our UK subsidiary has established a branch in Belgium. ICICI
Bank is the most valuable bank in India in terms of market capitalization.
ICICI Bank's equity shares are listed in India on the Bombay Stock Exchange and the National
Stock Exchange of India Limited and its American Depositary Receipts (ADRs) are listed on the
New York Stock Exchange (NYSE).
ICICI Bank has formulated a Code of Business Conduct and Ethics for its directors and
employees.
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At June 5, 2006, ICICI Bank, with free float market capitalization* of about Rs. 480.00 billion
(US$ 10.8 billion) ranked third amongst all the companies listed on the Indian stock exchanges.
ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial institution,
and was its wholly owned subsidiary. ICICI shareholding in ICICI Bank was reduced to 46%
through a public offering of shares in India in fiscal 1998, an equity offering in the form of
ADRs listed on the NYSE in fiscal 2000, ICICI Bank's acquisition of Bank of Matura Limited in
an all-stock amalgamation in fiscal 2001, and secondary market sales by ICICI to institutional
investors in fiscal 2001 and fiscal 2002. ICICI was
formed in 1955 at the initiative of the World Bank, the Government of India and representatives
of Indian industry. The principal objective was to create a development financial institution for
providing medium-term and long-term project financing to Indian businesses. In the 1990s,
ICICI transformed its business from a development financial institution offering only project
finance to a diversified financial services group offering a wide variety of products and services,
both directly and through a number of subsidiaries and affiliates like ICICI Bank. In 1999, ICICI
become the first Indian company and the first bank or financial institution from non-Japan Asia
to be listed on the NYSE.
After consideration of various corporate structuring alternatives in the context of the emerging
competitive scenario in the Indian banking industry, and the move towards universal banking,
the managements of ICICI and ICICI Bank formed the view that the merger of ICICI with ICICI
Bank would be the optimal strategic alternative for both entities, and would create the optimal
legal structure for the ICICI group's universal banking strategy. The merger would enhance value
for ICICI shareholders through the merged entity's access to low-cost deposits, greater
opportunities for earning fee-based income and the ability to participate in the payments system
and provide transaction-banking services. The merger would enhance value for ICICI Bank
shareholders through a large capital base and scale of operations, seamless access to ICICI strong
corporate relationships built up over five decades, entry into new business segments, higher
market share in various business segments, particularly fee-based services, and access to the vast
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talent pool of ICICI and its subsidiaries. In October 2001, the Boards of Directors of ICICI and
ICICI Bank approved the merger of ICICI and two of its wholly owned retail finance
subsidiaries, ICICI Personal Financial Services Limited and ICICI Capital Services Limited,
with ICICI Bank. The merger was approved by shareholders of ICICI and ICICI Bank in January
2002, by the High Court of Gujarat at Ahmedabad in March 2002, and by the High Court of
Judicature at Mumbai and the Reserve Bank of India in April 2002.
Consequent to the merger, the ICICI group's financing and banking operations, both wholesale
and retail, have been integrated in a single entity.
Free float holding excludes all promoter holdings, strategic investments and cross holdings
among public sector entities.
ICICI Bank (formerly Industrial Credit and Investment Corporation of India)
It is India’s largest private bank. ICICI Bank has total assets of about Rs.20.05billion (end-Mar
2005), a network of over 550 branches and offices, and about 1900 ATMs. ICICI Bank offers a
wide range of banking products and financial services to corporate and retail customers through a
variety of delivery channels and through its specialized subsidiaries and affiliates in the areas of
investment banking, life and non-life insurance, venture capital and asset management. ICICI
Bank's equity shares are \listed in India on stock exchanges at Kolkata and Vadodra, the Stock
Exchange, Mumbai and the Natinal Stock Exchange Of India and its ADRs are listed on the
Newyork Stock Exchange (NYSE). During the year, 2005 ICICI bank was involved as a
defendant in cases of alleged criminal practices in its debt collection operations and alleged
fraudulent tactics to sell its products.
History
• The World Bank, the Government of India and representatives of Indian industry form ICICI
Limited as a development finance institution to provide medium-term and long-term project
financing to Indian businesses in 1955.
• 1994 ICICI establishes ICICI Bank as a subsidiary.
• 1999 ICICI becomes the first Indian company and the first bank or financial institution from
non-Japan Asia to list on the NYSE.
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• 2001 ICICI acquired Bank of Madura (est. 1943). Bank of Madura was a Chettiar bank, and
had acquired Chettinad Mercantile Bank (est. 1933) and Illanji Bank (established 1904) in the
1960s.
• 2002 The Boards of Directors of ICICI and ICICI Bank approve the merger of ICICI, ICICI
Personal Financial Services Limited and ICICI Capital Services Limited, with ICICI Bank.
After receiving all necessary regulatory approvals, ICICI integrates the group's financing and
banking operations, both wholesale and retail, into a single.
EXTERNAL LINKS
• ICICI Bank Bank Online
• ICICI Money2India Remittance to India
• ICICI Direct Online share and mutual funds trading facility
• ICICI Prulife Life Insurance - India is no one Private Life insurance company
• Prudential ICICI Mutual Fund Asset Management
• ICICI Lombard.com India is no one Private general insurance company
• Customer Experiences Mouth shut Reviews
• ICICI Bank Blog ICICI Bank Unofficial blog for investors.
• ICICI Bank Problems ICICI Bank - A bad experience for many
• Anywhere banking from ICICI bank Current and Savings Accounts in ICICI bank
BARCLAYS BANK
Barclays PLC is a major global financial services provider operating in Europe, the United
States, the Middle East, Latin America, Australia, Asia and Africa. It is a holding company that
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is listed in London, New York and Tokyo. It operates through its subsidiary Barclays Bank
PLC. It is also the current sponsor of the English Premier League.
Barclays PLC is the 18th largest company in the world according to Forbes Global 2000
rankings (2007 list). Barclays PLC is the 4th largest financial services provider in the world by
Tier 1 capital ($32.5 billion), and among the 10 largest banks in the industry by market
capitalization ($94.79 billion). It is the third largest bank in the United Kingdom based on market
capitalization.
The bank's headquarters are at One Churchill Place in Canary Wharf, in London's Docklands,
having moved there in May 2005 from Lombard Street in the City of London.
This bank traces its roots back to 1690 in London. The name "Barclays" became associated with
the business in 1736, when James Barclay, son-in-law of one of the founders became a partner in
the business. In 1728, the bank moved to 54 Lombard Street, which was identified by the 'Sign
of the Black Spread Eagle', over the years becoming a core part of the bank's identity.
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THE BARCLAYS STORYThis bank traces its roots back to 1690 in London. The name "Barclays" became associated with
the business in 1736, when James Barclay, son-in-law of one of the founders became a partner in
the business. In 1728, the bank moved to 54 Lombard Street, which was identified by the 'Sign
of the Black Spread Eagle', over the years becoming a core part of the bank's identity.
HISTORY
1896: The company joins with 19 other private banking businesses to form a new joint-stock
bank called Barclay and Company Limited. This had 182 branches and substantial deposits of
£26million. The partners were connected by a web of family and religious links, and the bank
was often referred to as the Quaker Bank.
1918: The bank amalgamates with the London, Provincial and South Western Bank to become
one of the UK’s ‘big five’ banks. By 1926 the bank has 1,837 outlets.
1961: Barclays opens Britain’s first computer centre for banking in Drummond Street, London.
1966: Barclays launches Barclaycard, the UK’s first credit card.
1967: Barclays unveils the world’s first cash machine, offering “Barclay cash” from its Enfield
branch.
1972: Barclaycard is the first UK credit card to use TV advertising.
IN THE MODERN TIMES
1977: Barclays is the first UK bank to introduce Personal Bankers in its UK branches. 1981:
Barclays becomes the first foreign bank to file with the US Securities and Exchange Commission
and raise long-term capital on the New York market.
1985: Barclays UK and International are merged to form Barclays PLC.
1986: Barclays becomes the first British bank to have its shares listed on the Tokyo and New
York stock exchanges. The bank’s global expansion is given added impetus by the creation of
BZW. This evolved to become Barclays Capital, the investment banking division of the bank,
managing larger corporate and institutional business. 1994: Innovations continue. In this year the
telephone banking service “Barclaycall” is introduced.