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Raj Sandhi Clarissa Collakoppen Daniel Margarit
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Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

Jan 18, 2016

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Page 1: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

Raj SandhiClarissa Collakoppen

Daniel Margarit

Page 2: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

Canadian Blood Services Overview

Role of Canadian Blood Services

Current Marketing Activities

Industry Comparison

Recommendations For Additional Platforms

“It’s In You To Give”

Agenda

Page 3: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

Canadian Blood Services Overview

“Canadian Blood Services is a not-for-profit, charitable organization whose sole mission is to manage the blood and blood products supply for Canadians.” Canadian Blood Services (2012)

Page 4: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

Role of Canadian Blood Services: Collect Blood Donations

Page 5: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

Traditional Advertising

Page 6: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

Current Marketing Activities

Page 7: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

CBS Website

Page 8: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

Search Engine Marketing & SEO

Page 9: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

Online Advertising

Page 10: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

Facebook

Page 11: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

Twitter

Page 12: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

Linkedin

Page 13: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

YouTube

Page 14: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

Flickr

Page 15: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

Viral Marketing

Page 16: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

Analytics

Page 17: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

Strategy & PlanningGoalsRecruit Donors through a series of informative advertisementsPromote the importance of Blood Banks

Action PlanTV Commercials, Radio Advertisements, Volunteers/Recruitment Kiosks, Online & Social Media

FacilitateProvide safe, clean and consistent facilities for donors to comfortably give blood

Page 18: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

Industry Comparison

Page 19: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

HEMA Quebec

Page 20: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

American Red Cross

Page 21: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

United Blood Services

Page 22: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

Recommendations

Page 23: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

Serious Games• Engage younger generations• Interactive game-play on mobile phone• Learn about Stem-cell research• Build campaigns to attract donors• Create a clinic• Build-up Blood Bank– Save lives

Page 24: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

Blogs & Wikis• News releases• Updates about procedure changes• Compelling donor stories• Advice about donating• Project Management• Correspondence between clinics • Word of Mouth Advertising

Page 25: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

Q & A Forum

Page 26: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

Mobile App• Find clinic locations on

your mobile• Clinic operating hours• Locations, Dates and

Times for Mobile Clinics• Tips & Information for

donors– Before and after giving

blood

Page 27: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

Viral Marketing• Celebrity endorsed

video to promote blood donation

• Goal: Trevor Linden– Former Vancouver

Canuck– Avid charity supporter– Ambassador for

hockey, health and fitness

Page 28: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

Event Management

Promote with Facebook and

Twitter platforms

Mobile App to check for mobile clinics

Procedure details, locations, dates,

times

Page 29: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

Promote Social Media at the Front Line

• Clinic staff and volunteers suggest that donors, “like” CBS on Facebook and follow on Twitter

• Spreads online awareness within social circles

Page 30: Raj Sandhi Clarissa Collakoppen Daniel Margarit. Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry.

Thank you!

Questions?