Raising your research profile Creating an effective publication strategy Library Research Team
Dec 04, 2014
Raising your research profile
Creating an effective publication strategy
Library Research Team
By the end of this briefing you should be able to:• Outline the main principles of best practice for the promotion of your
research publications
• Identify various methods you can use to disseminate your research to the right audience
• Develop a plan for communicating information about your research publications
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Why do I need to develop a publication strategy?
• NTU Publications Strategy (available on eCentral)– ‘Ensure effective publication, dissemination, communication and curation of NTU
research’
• Raise the profile of your research
• Target appropriate journals – highest quality possible
• Reach the right audience
• Exposure to the widest audience possible
• Increase citations of your work
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A good starting point
• Publication Good Practice Guidelines: standard outputs– Available on eCentral
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Target appropriate journals – highest quality possible
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• Quantitative measures– Journal impact factors – Journal rankings
• Other considerations– Acceptance rates– Is it indexed in major citation databases?
Reach the right audience
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• Publish in a discipline-specific journal
• Look for topic-specific journals
• Stay alert for themed issues
• Society or association publications
• Consider publishing in a popular magazine as well as a scholarly journal to reach a non-academic audience
• Does the journal have links to conferences?
• Read the scope of the journal
Exposure to the widest audience possible
•Consider publishing in a popular magazine as well as a scholarly journal to reach a non-academic audience
•Open access– Increases readership and impact [Davis 2011]– Increases citations [Calver & Bradley 2010]
•Deposit in repositories – IRep– Subject repositories
• e.g., CogPrints, PubMed Central, SSRN
– Data repositories• e.g., UK Data Archive, GenBank
•Disseminate research findings through a variety of media– NTU Press Office– Social media– Conference papers
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05 February 2013
4th February 2013
2nd Feb 2013
All the above will help to...
…increase citations of your work
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Prepare your GAME plan for an effective strategy
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• Goal– What impact do you hope to make?
• Audience– Who would be interested in your research? Who would be affected by your
findings? Is it of interest to non-academics?
• Medium– What is the most effective way to reach each audience? Which resources would
that audience access?
• Execution– At which points of your research do you want to disseminate information? Before
publication, or at point of acceptance and afterwards?
The Library Research Team can help you:
• Find journal impact factors
• With open access issues
• With any problems related to Irep
• Identify appropriate social media to disseminate your research
• Contact the team at [email protected]
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References and further reading
Bourne, P.E., (2005). Ten Simple Rules for Getting Published. PLoS Computational Biology [online]. 1(5): e57. Available at: http://www.ploscompbiol.org/article/info%3Adoi%2F10.1371%2Fjournal.pcbi.0010057 [Accessed 11 August 2014].
Calver, M. & Bradley, J.S., (2010). Patterns of citation of open access and non-open access conservation biology journal papers and book chapters. Conservation Biology, 24(3), pp872-880.
Davis, P.M., (2011). Open access, readership, citations: a randomized controlled trial of scientific journal publishing. The FASEB Journal [online]. 25(7). Available at: http://www.fasebj.org/content/early/2011/03/29/fj.11-183988.full.pdf [Accessed 8 August 2014].
Fairfield University, (2014). Journal acceptance rates [online]. Available at: http://librarybestbets.fairfield.edu/content.php?pid=176112&sid=1482966 [Accessed 11 August 2014].
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Any questions?
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