Raise Your Standards - Why Net-New Leads Are a Bad Goal for Marketers

Page 1 <img data-url='document/raise-your-standards-why-net-new-leads-are-a-bad-goal-for-marketers.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Raise Your Standards - Why Net-New Leads Are a Bad Goal for Marketers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042817/55a9ee141a28ab27248b4646/html5/thumbnails/1.jpg' width='140' height='200' /> Page 2 <img data-url='document/raise-your-standards-why-net-new-leads-are-a-bad-goal-for-marketers.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Raise Your Standards - Why Net-New Leads Are a Bad Goal for Marketers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042817/55a9ee141a28ab27248b4646/html5/thumbnails/2.jpg' width='140' height='200' /> Page 3 <img data-url='document/raise-your-standards-why-net-new-leads-are-a-bad-goal-for-marketers.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Raise Your Standards - Why Net-New Leads Are a Bad Goal for Marketers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042817/55a9ee141a28ab27248b4646/html5/thumbnails/3.jpg' width='140' height='200' /> cc contentconnect

Page 4 <img data-url='document/raise-your-standards-why-net-new-leads-are-a-bad-goal-for-marketers.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Raise Your Standards - Why Net-New Leads Are a Bad Goal for Marketers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042817/55a9ee141a28ab27248b4646/html5/thumbnails/4.jpg' width='140' height='200' /> Page 5 <img data-url='document/raise-your-standards-why-net-new-leads-are-a-bad-goal-for-marketers.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Raise Your Standards - Why Net-New Leads Are a Bad Goal for Marketers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042817/55a9ee141a28ab27248b4646/html5/thumbnails/5.jpg' width='140' height='200' /> Page 6 <img data-url='document/raise-your-standards-why-net-new-leads-are-a-bad-goal-for-marketers.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Raise Your Standards - Why Net-New Leads Are a Bad Goal for Marketers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042817/55a9ee141a28ab27248b4646/html5/thumbnails/6.jpg' width='140' height='200' /> Page 7 <img data-url='document/raise-your-standards-why-net-new-leads-are-a-bad-goal-for-marketers.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Raise Your Standards - Why Net-New Leads Are a Bad Goal for Marketers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042817/55a9ee141a28ab27248b4646/html5/thumbnails/7.jpg' width='140' height='200' /> Page 8 <img data-url='document/raise-your-standards-why-net-new-leads-are-a-bad-goal-for-marketers.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Raise Your Standards - Why Net-New Leads Are a Bad Goal for Marketers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042817/55a9ee141a28ab27248b4646/html5/thumbnails/8.jpg' width='140' height='200' /> Page 9 <img data-url='document/raise-your-standards-why-net-new-leads-are-a-bad-goal-for-marketers.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: Raise Your Standards - Why Net-New Leads Are a Bad Goal for Marketers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042817/55a9ee141a28ab27248b4646/html5/thumbnails/9.jpg' width='140' height='200' /> Page 10 <img data-url='document/raise-your-standards-why-net-new-leads-are-a-bad-goal-for-marketers.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: Raise Your Standards - Why Net-New Leads Are a Bad Goal for Marketers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042817/55a9ee141a28ab27248b4646/html5/thumbnails/10.jpg' width='140' height='200' /> Page 11 <img data-url='document/raise-your-standards-why-net-new-leads-are-a-bad-goal-for-marketers.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: Raise Your Standards - Why Net-New Leads Are a Bad Goal for Marketers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042817/55a9ee141a28ab27248b4646/html5/thumbnails/11.jpg' width='140' height='200' /> Page 12 <img data-url='document/raise-your-standards-why-net-new-leads-are-a-bad-goal-for-marketers.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: Raise Your Standards - Why Net-New Leads Are a Bad Goal for Marketers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042817/55a9ee141a28ab27248b4646/html5/thumbnails/12.jpg' width='140' height='200' /> Page 13 <img data-url='document/raise-your-standards-why-net-new-leads-are-a-bad-goal-for-marketers.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: Raise Your Standards - Why Net-New Leads Are a Bad Goal for Marketers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042817/55a9ee141a28ab27248b4646/html5/thumbnails/13.jpg' width='140' height='200' /> Page 14 <img data-url='document/raise-your-standards-why-net-new-leads-are-a-bad-goal-for-marketers.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: Raise Your Standards - Why Net-New Leads Are a Bad Goal for Marketers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042817/55a9ee141a28ab27248b4646/html5/thumbnails/14.jpg' width='140' height='200' /> Page 15 <img data-url='document/raise-your-standards-why-net-new-leads-are-a-bad-goal-for-marketers.html?page=15' data-page='15' class='cut-thumb lazyload' alt='Page 15: Raise Your Standards - Why Net-New Leads Are a Bad Goal for Marketers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042817/55a9ee141a28ab27248b4646/html5/thumbnails/15.jpg' width='140' height='200' /> Page 16 <img data-url='document/raise-your-standards-why-net-new-leads-are-a-bad-goal-for-marketers.html?page=16' data-page='16' class='cut-thumb lazyload' alt='Page 16: Raise Your Standards - Why Net-New Leads Are a Bad Goal for Marketers' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022042817/55a9ee141a28ab27248b4646/html5/thumbnails/16.jpg' width='140' height='200' /> http://www.leadmd.com/blog/raise-your-standards-why-net-new-leads-are-a-bad-goal-for-marketers/?utm_source=StringCan%20Syndication%20&utm_medium=Slideshare&utm_campaign=Standards%20

Raise Your Standards - Why Net-New Leads Are a Bad Goal for Marketers

Marketing