Rail Tools – Image Broschüre

Advertise effectively FACTS | FIGURES| PRICES

3|

exclusive Advertising mediA

WigraRailToolsprovidesyouwithaselectionofexclusiveadvertisingmedia

inoneofthemostattractivegrowthmarketsinSwitzerland.

mAximum impAct

Widereach,highvisibility,alargenumberofrepeatcontactsandafocusonspecifictargetgroups

allguaranteemaximumimpactforyouradvertisingcampaign.

fAir prices

WigraMediaToolsAGmakesitpossibleforyoutocreateenduringlyeffectiveadvertising

bymeansofdistinctiveintegratedcommunicationcampaigns,andallforafairprice.

5|

c o n t e n t s

6 CONVINCINGARGUMENTS

8 CUSTOMISEDADVERTISING:RAILPOSTERANDRAILMIDIPOSTER

10 RAILPRINTSANDRAILLOK

12 SBBINTERCITY|INTERREGIOTRAINS

14 S-BAHN

16 RAILCAMPAIGN

18 FIGURESFORINTERCITY|INTERREGIOTRAINS

20 FIGURESFORS-BAHN

22 PRICESFORINTERCITY|INTERREGIOTRAINS

24 PRICESFORS-BAHNINZURICH

25 PRICESFORS-BAHNINBASEL

26 PRICESFORS-BAHNINEASTERNSWITZERLAND|THURBORAILWAYCOMPANY

27 PRICESFORS-BAHNINZUG|LUCERNE

28 PRICESFORS-BAHNINGRISONS|RHB(RHAETIANRAILWAY)

29 PRICESFORS-BAHNINVAUD

30 PRICESFORS-BAHNINGENEVA

31 PRICESFORS-BAHNINTICINO

32 OVERVIEWOFADVERTISINGREACH

33 THENEWONLINECALCULATOR

34 CONDITIONSFORRAILPOSTER|RAILMIDIPOSTER

35 PRODUCTIONGUIDELINESFORRAILPOSTER|RAILMIDIPOSTER

36 SENDYOURADVERTISINGCAMPAIGNDOWNMULTIPLELINES

37 DRAWMOREATTENTIONTOYOURADVERTISINGCAMPAIGN

|6

people now spend even more time on the train per journey

s-Bahn: 39.6minuteson average

ic | ir trAins:100.9minuteson average

tHe rAilWAy – A World-clAss Advertising medium!

In2008,morepeoplethaneverbeforetravelledonSBBtrains:322.6millionpassengers.

Thenumberofkilometrescoveredbythesepassengersincreasedto16.14billion.Noothercountrycankeepup.

Andthisispreciselywhereyoucanreachyourtargetgroup-theprospectsforyouradvertisementarefantastic.

convincing ArgumentsFANTASTICPROSPECTSFORYOURADVERTISINGCAMPAIGN

railposters are popular and striking

56 %ofrespondentspaygreaterattentiontoRailPostersthantootherformsofadvertising.

51 % ofrespondentsfindRailPostersappealing.

Sources: InternationalUnionofRailways(UIC)

StudyGfKSwitzerlandAG,2009

7|

one third of respondents show interest in a product or service due to a railposter.

22 percent of respondents make a purchase due to a railposter.

interactive medium: more than 50 percent of rail passengers take part in sms competitions.

nAtionAl And regionAl coverAge

WithaRailPosteryoucanuseasingleadvertisementtoachievenational

coverageonSBBIntercityaxesandregionalcoverageonS-Bahnaxes.

Thismeansthatyougetmaximumadvertisingimpactforminimum

expenditure.

|8

customised AdvertisingGETYOURSELFNOTICEDINRAILWAYCARRIAGES.

rAilposter

Withtheirattractiveclip-onframes,RailPostersarebestplacedinrailwaycarriagesasthisiswheretheyenjoymaximum

visibility:eitherinthepassengercompartment,inthestairwells,orinthewaitingareabythecarriageexits.

The2009GfKstudyshowsthatRailPostersaremoreappealingthanotherformsofadvertising,andtheirqualitysets

themaboveotherformsofadvertisingonpublictransport.Bytheway:theRailPosterdimensionsof65 x 31 cm

correspondexactlywiththoseoftheF12posterformat.

9|

rAilmidiposter

TheRailMidiPosterissimplythedevelopment

oftramandbuspostersforuseontrains.

Thedimensionsof25 x 35 cmthereforecorrespond

withtheposterformatusedonthelocal

transportnetworkandtheF200billboard.

Thedistinguishedaluminiumframeandsubtleplace-

mentwillalsoaddconsiderablevaluetoyour

campaign.Yourpublictransportadvertisingcampaign

willreachalmostfromdoortodoor.

|10

rAilprints

RailPrintsofferyoutheopportunitytoprintyour

logoormessageontoSBBprintproducts.

Thiskindofprintmaterialiswidelydistributed

amongstthegeneralpublic.

Forexample,passcoversareusedforupto

twoyears!Youcanalsoprintprotectiveluggage

coversorticketsforchildrentoplaywith.

11|

rAillok

WithRailLokyoucansecurelargeadvertisingspacesonexclusivemedia–SBBlocomotives.

Youradvertwillbeviewedtwiceasoften:bypeopleonrailwaystationplatformsand

bypeoplewholivealongtherailwaylineorwhoaretravellingpastit.Alocomotiveisalsoahighly

popularfeature,representingdynamismandsustainability.Usethisopportunitytogetyour

productorserviceinmotion.

|12

Basel Zurich Airport St. Gallen

Zurich

Aarau

Olten

Lucerne

Chur

Lugano

Sion

Brig

Geneva

Lausanne

Fribourg

Neuchâtel Bern

Thun

Interlaken

Biel

Wil

stop At tHe key stAtions en route

TheSBBlong-distancerailnetworkisimpressive.WhetherinChur,St.Gallen,Wil,Winterthur,ZurichAirport,

Zurich,Zug,Lucerne,Aarau,Olten,Basel,Bern,Biel,Neuchâtel,Fribourg,Lausanne,Geneva,

Sion,BrigorLugano:yourRailPosterstopsineverykeytownandcityinSwitzerlandandaccompanies

millionsofpotentialcustomersontheirjourneys.

sBB intercity | interregio trAinsYOURMESSAGETRAVELSTHROUGHOUTSWITZERLAND

13|

tHe figures speAk for tHemselves

Whetherin1stclass,2ndclassorinbothclassestogether:reserve

aspaceinthecarriagewhereyourtargetgroupcanbefound.

Thefollowingfiguresareproofofjusthowgoodyour

WigraRailToolsadvertisingenvironmentis: At the end of 2008 there were more than 370,000 swiss passes and more than 2,200,000 swiss Half fare cards in circulation. the number of regular swiss railways (sBB) customers continues to grow.

more than 80 million passengers travel on the sBB intercity axes each year.

the average time spent by a commuter on the intercity network is 100.9 minutes.

43 percent of airline passengers travel by rail to and from Zurich Airport.

Sources: InternationalUnionofRailways(UIC)

StudyGfKSwitzerlandAG,2009

Unique(FlughafenZürichAG)[operatorofZurichAirport],2010

|14

S-Bahn Zurich

S-Bahn Ticino

S-Bahn Vaud

S-Bahn BaselS-Bahn Eastern SwitzerlandS-Bahn Zug | LucerneS-Bahn Grisons

S-Bahn Geneva

28

29

25

27

26

44

42

43

24

41

21

32

51

31

14

15

12

11

13

22

16

23

34

33

guArAnteed s-BAHn success

TheS-Bahnnetworksconnectperipheralareaswitheconomiccentres,andviceversa.Closeproximity

toanS-Bahnlineisakeyfactorformanyprofessionals.ThedevelopmentofS-Bahnlines

andsettlementareasisthereforemutuallysupportive.Consequently,theuseofRailPostersand

RailMidiPostersontheS-Bahnnetworkishighlyeffective.

s-BAHnGETTINGFULLADVERTISINGPOWERRIGHTINTOSWITZERLAND’SURBANCENTRES

15|

urBAn, Active, moBile

EveryS-Bahntravelswithinanautonomousmarketareawithspecificusagedata.ThankstoRailPosters

andRailMidiPosters,youradvertisementappearsinallregionswithoutcompetition.

Thisresultsinthehighestlevelsofattentionforyouradvertisementfromanurban,activeandmobilepublic.

|16

complete coverAge

TheWigraRailToolsadvertisingspacesattainnational

coverageonSBBIntercityaxes,alongwithregional

coverageonS-Bahnaxes.

creAte AttrActive comBinAtions

YoumustalreadyknowthattheSwissareworldchampions

whenitcomestorailtravel.BycombiningaRailPoster

withadditionalWigraRailToolsadvertisingmediainthisrail

travelparadise,theimpactofyouradvertwillbe

strengthenedfurther.Puttogetheryourownindividual

RailCampaignbyusingRailMidiPosters,RailLokandRailPrints.

rAilcAmpAignCREATEYOUROWNCOMBINATION

17|

tHe complete pAckAge

WigraRailToolsgiveyoutheopportunitytocreateatailoredpackageofinterwoven

advertisingmedia:pickupyourrailpassengersattheticketdeskwith

RailPrints,surprisethemenrouteandontheplatformwithRailLokandinformaswell

asinspirethemontheirrailjourneywithRailPostersandRailMidiPosters.

WigraRailToolsmayofcoursebeusedasyouwish–eitherindividuallyorasacombi-

nation.Yourtargetgroups,yourtargetmarketandyourbudgetdetermine

yourallocation.

greAt impAct WitH A smAll Budget

WigraRailToolsofferyouafirst-classalternativetoother

regionalandnationaladvertisingmedia.

Enjoymaximumreachforminimumcosts.Theproof:acost

perthousand(CPM)thatismuchlowerthan10CHF.

|18

13

25

17

14

23

8 IC / IR average: 100.9 minutes

Holidays / travelHealth / nutrition

Gastronomy / cooking / eatingEcology / environment

Cinema / filmComputers / IT

Theatre / concertsEducation

Internet / online shoppingSport / wellness

Home / furnishings / designEconomy

Hi-Fi / TV / home electronicsBody care / cosmetics

Stock exchange / financial investments – marketLifestyle / fashion / jewellery

Cars / motorbikesPC / video games

Interests | affinities among IC & IR passengers (in %)

8580

79

6967

66

61

3731

23

59

41

0 10 20 30 40 50 60 70 80 90 100

Up to 0.5 hours

More than 0.5 hours and up to 1 hour

More than 1 and up to 1.5 hours

More than 1.5 and up to 2 hours

More than 2 hours

Don’t know / no data

Time spent on board a train per journey(Basis: 10,003 people / in %)

0 10 20 30 40 50 60 70 80 90 100

Anationalcampaignwithjustonebooking–unique,butachievable.ThankstotheSBBlong-distancerailnetwork(IC&IRtrains),

youcanadvertiseontrainsthroughoutSwitzerlandandenjoyhighlevelsofstableadvertisingreachdayafterday–ineverysector!

figures for intercity | interregio trAins

100.9 minutes ougHt to suffice for A tÊte-A-tÊte

Sampleprice:5.5millioncontactsin2weeksforlessthanCHF40,000(500RailPostersin50%ofallrailwaycarriagesintheIC|IRfleet)

this results in a sensational cpm of cHf 6.80 on a national level!

Source: StudyGfKSwitzerlandAG,2009

19|

|20

Holidays / travelHealth / nutrition

Gastronomy / cooking / eatingEcology / environment

Cinema / filmComputers / IT

Theatre / concertsEducation

Internet / online shoppingSport / wellness

Home / furnishings / designEconomy

Hi-Fi / TV / home electronicsBody care / cosmetics

Stock exchange / financial investments – marketLifestyle / fashion / jewellery

Cars / motorbikesPC / video games

8681

79

6967

66

6561

3834

24

6053

42

57

20

7

2

3

11S-Bahn average: 39.6 minutes

0 10 20 30 40 50 60 70 80 90 1000 10 20 30 40 50 60 70 80 90 100

Interests | affinities among S-Bahn passengers (in %)Time spent on board a train per journey(Basis: 10,003 people / in %)

Up to 0.5 hours

More than 0.5 hours and up to 1 hour

More than 1 and up to 1.5 hours

More than 1.5 and up to 2 hours

More than 2 hours

Don’t know / no data

39.6 minutes BetWeen BoArding And getting off is plenty of time to notice sometHing.

Sampleprice:S-BahnZurich:8.9millioncontactsin4weeksforCHF22,800(360RailPostersin50%ofallcarriagesintheS-Bahnfleet)

reach the millions of people in Zurich for a cpm of cHf 2.56!

figures for s-BAHn

Reachmajoreconomicareaswithjustonemedium.ByplacingadvertisinginS-Bahncars,youareguaranteedtoreachthefurthest

cornersofthemostimportanteconomicareas–directlywhereyourtargetgroupislocated.

Highlevelsofattentionandresponsetotheadvertisingareguaranteed.


21|

|22

48.5

50.2

44.7

54.6

42.6

62.8

51.7

41.6

46.4

47.3

The projection is based on the 2000 census

TOTAL

Employed

Unemployed

Men

Women

15 – 24 years

25 – 34 years

35 – 44 years

45 – 54 years

55 – 74 years

0 10 20 30 40 50 60 70 80 90 100

Reach (within two weeks)Basis: Switzerland as a whole, 15-74 year olds, 5,645 million people / in %

Basel Zurich Airport St. Gallen

Zurich

Aarau

Olten

Lucerne

Chur

Lugano

Sion

Brig

Geneva

Lausanne

Fribourg

Neuchâtel Bern

Thun

Interlaken

Biel

Wil

railposter 65 x 31 cm(grossinCHF) no. of railposters 1 week * 2 weeks 3 weeks 4 weeks

Placementof1RailPosterin1 | 4ofallcars 250 13’300 20’615 27’930 35’245



Plus7.6%VAT

*Minimumplacementterm:2weeks

Specialoffersforlong-termplacementavailableuponrequest

prices for intercity | interregio trAins


23|

|24

Horgen

Meilen

Uetikon

Andelfingen

Kloten

Frauenfeld

Wohlen

Schaffhausen

Stein am

Rhein Wein

feld

en

WinterthurW

il

Pfäffi

kon ZH

Wetz

ikon

Hinwil

Bubikon

Stäfa

Esslingen

Thalwil

Rapperswil

Jona

Ziegelbrücke

Lachen

Pfäffikon SZEinsiedeln

Zug

Sihlbrugg

Sihlw

ald

Uetliberg

Dübendorf

Uster

Zürich

HB

Zürich

Flughafe

nNie

derwenin

gen

BadenBrugg A

G

Aarau

Lenzburg

Dietik

on

Killwangen-

Spreite

nbach

Bülach

Eglisau

Rafz

Wald

shut

S 7

Effr

etik

on

D E U T S C H L A N D

prices for s-BAHn in ZuricH

railposter 65 x 31 cm(grossinCHF) no. of railposters 1 week* 2 weeks 3 weeks 4 weeks




Placementof1RailPosterin1 | 2+ofallcars** 468 12’449 19’295 26’142 32’989

Plus7.6%VAT

railmidiposter 25 x 35 cm(grossinCHF) no. of railmidiposters 1 week* 2 weeks 3 weeks 4 weeks

Placementof3RailPostersin1 | 8ofallcars 270 2’394 3’711 5’028 6’345

Placementof3RailPostersin1 | 4 ofallcars 540 4’788 7’422 10’056 12’690Plus7.6%VAT *Minimumplacementterm:2weeks**Today,followinganexpansionoftheZurich-basedS-Bahnfleet,the1|2+offerappliesto50%ofallcars.

Residents15–74years:1,667millionWG 24|27|41|42|43|44

25|

Strasbourg | Paris

Wal

dsh

ut

Thann

Altkirch

Colmar

F R A N K R E I C H


Freiburg i. Br.

Zell i.W.Mulhouse

Basel SBBRheinfelden

Weil a. Rh.

Laufenburg

Liestal

Sissach

Frick

Porrentruy

Delémont

Waldenburg

Laufen

Olten

Strasbourg | Paris

Thann

Colmar

prices for s-BAHn BAsel





Plus7.6%VAT





Plus7.6%VAT


Residents15–74years:1,150millionWG 14|31|32|41|Lörrach|Mulhouse

|26

Koblenz

Bad Zurzach

Bülach

WIN

TERTHUR

Rüti ZH

WIL

St. M

argare

then

Rorschach

Romanshorn

BO

DE N

S E E

Kreuzlin

gen

KONSTANZ

Stein

am R

hein

Wein

feld

en

FRAUENFELD

Gossau SG ST. GALLEN

Alstätten SG

Buchs SG

SARGANS SG

Uznach

SCHAFFHAUSEN






Plus7.6%VAT





Plus7.6%VAT


prices for s-BAHn eAstern sWitZerlAnd | tHurBo rAilWAy compAny

Residents15–74years:0.552millionWG 26|28|44

27|

Erstfeld

Flüelen

Brunnen

Schwyz

Biberbrugg

Stans

Trubschachen

Baar

Arth-Goldau

Zug

Rotkreuz

Langenthal

Sarnen

Giswil

LUZERN

Zofingen

Lenzburg

Olten

Sursee

Aarau

Zürich





Plus7.6%VAT





Plus7.6%VAT


prices for s-BAHn in Zug | lucerne

Residents15–74years:0.443millionWG21|24|Lenzburgagglomeration

|28

Tirano

St. Moritz

Landquart

ArosaCHUR

Davos Platz

Davos Dorf

Sagliains

Scuol-Tarasp

ZürichBasel

St. Gallen

Samedan

Filisur

ThusisRhäzüns

Dis

enti

sM

ust

ér

Pontresin

a

Kloste

rs

Sch

iers

AndermattBrig

Zermatt

Ö S T E R R E I C H

I T A L I E N





Plus7.6%VAT





Plus7.6%VAT


prices for s-BAHn in grisons | rHB (rHAetiAn rAilWAy)

Residents15–74years:0.175millionWG 28|29

Imagesource:GeorgTrüb

29|

Vallorbe

Yverdon-les-Bains

Payerne

Vevey

Montreux

Villeneuve

Allaman Morges

Renens VD

Palézieux

LAUSANNE

F R A N C E

I T A L I E N





Plus7.6%VAT





Plus7.6%VAT


prices for s-BAHn in vAud

Residents15–74years:0.538millionWG 12|15

|30

Lancy-Pont-Rouge

LAUSANNE

Renens VD

Morges

Allaman

Rolle

Gland

Nyon

Coppet

Versoix

GENÈVE

Genève-Aéroport

Bellegarde


Placementof1RailPosterin1 | 4ofallcars 8 426 659 893 1’127

Placementof1RailPosterin1 | 2ofallcars 16 852 1’319 1’787 2’255


Plus7.6%VAT


Placementof3RailPostersin1 | 4ofallcars 24 426 659 893 1’127

Placementof3RailPostersin1 | 2ofallcars 48 852 1’319 1’787 2’255


Plus7.6%VAT


prices for s-BAHn in genevA

Residents15–74years:0.339millionWG 11

31|

Lugano Paradiso

Melide

MENDRISIO

CHIASSO

Camnago-LentateSeregno

Monza

Greco Pirelli

Quartino

Luino

LocarnoBELLINZONA

CastioneArbedo

Romolo

AIROLO

Biasca

Saronno

AeroportoMilano-

Malpensa

Cadorna

MILANO

Domodossola

Como Lago

Mortara

M. Generoso

Ponte Tresa

Varese

Albate Camerlata

S. Nazzaro

I T A L I E N

S C H W E I Z





Plus7.6%VAT





Plus7.6%VAT


prices for s-BAHn in ticino

Residents15–74years:0.225millionWG 51

|32

65.5

67.3

61.5

69.8

61.4

79.7

70.2

60.0

59.9

65.3

TOTAL

Employed

Unemployed

Men

Women

15 – 24 years

25 – 34 years

35 – 44 years

45 – 54 years

55 – 74 years

0 10 20 30 40 50 60 70 80 90 100

Example for S-Bahn Zurich Reach Users(within two weeks)

The projection is based on the 2000 census

overvieW of Advertising reAcH

tota

l (in

%)

empl

oyed

(in

%)

une

mpl

oyed

(in

%)

men

(in

%)

Wom

en (i

n%

)

15 –

24

yea

rs (i

n%

)

25 –

34

yea

rs (i

n%

)

35 –

44

yea

rs (i

n%

)

45 –

54

yea

rs (i

n%

)

55 –

74 y

ears

(in

%)

no.

of

resi

dent

s15

– 7

4 y

ears

(in

Mio

.)

cont

act

oppo

rtun

itie

s(in

mill

ions

)*

ic | ir 48.5 50.2 44.7 54.6 42.6 62.8 51.7 41.6 46.4 47.3 5.645 10.951

s-Bahn Zurich 65.5 67.3 61.5 69.8 61.4 79.7 70.2 60 59.9 65.3 1.667 8.735

s-Bahn Basel 28.5 27.9 29.6 27.8 22.6 34.9 28.1 23.3 26.7 32.4 1.15 2.622

s-Bahn eastern switzerland 46.3 45.7 48 49.8 43 68.5 44.1 39.2 39.4 47.8 0.552 2.045

s-Bahn Zug | lucerne 35.6 36.9 33 39.9 31.7 50.8 36.3 31.5 36.4 32 0.443 1.262

s-Bahn grisons 34.6 30.6 44.5 29.9 37.4 40 34.1 36.9 37.2 31.5 0.175 0.484

s-Bahn vaud 43.5 46.1 38.3 48.7 38.6 61.5 46.8 39.2 39.4 39.6 0.538 1.872

s-Bahn geneva 37.1 40.5 29.3 39.8 35 51.3 50 33.7 46.6 21.5 0.339 1.006

s-Bahn ticino 35 38.7 25.8 38.8 31.7 66 37.1 25 24.7 38.4 0.225 0.630

*Totalcontactopportunitieswith50%placementfor4weeks

S-Bahn:4tripsperweekonaverage

IC/IR:2tripsperweekonaverage

79.7 % of all 15 – 24 year olds use the Zurich s-Bahn on a regular basis.

33|

Wigra Media Tools AGButzenstrasse 398038 Zürich

T +41 (0) 44 487 43 00F +41 (0) 44 487 43 23

[email protected]

Budgetplaner

Der Online-Rechner

Bitte geben Sie an, wieviel Geld Sie ausgeben möchten und für wie lange wir Ihre Plakate aushängen sollen.

BahnenKontakt-Frequenz

AnzahlWagen

Anz.Einwohner

15-74 jährigAnzahl

RailPosterAnzahl

MidiPosterAushang-

dauer Preis

Für alle Bahnen übernehmen

SBB Intercity

S-Bahn Zürich

S-Bahn Basel

S-Bahn Ostschweiz

S-Bahn Zug / Luzern

S-Bahn Graubünden

RailPoster 500 5005′645′000 41′230.–

Auswahl...

Auswahl...

Auswahl...

Auswahl...

Auswahl...

Auswahl...

Auswahl...

Auswahl...

Auswahl...

Auswahl...

2 Wochen

Auswahl...

Auswahl...

Auswahl...

Auswahl...

Auswahl...

Auswahl...

Auswahl...

Auswahl...

Auswahl...

Auswahl...

Auswahl...

RailPoster

MidiPoster

RailPoster

MidiPoster

RailPoster

MidiPoster

RailPoster

MidiPoster

MidiPoster

RailPoster

Planen

50% aller Ko

WIGRA Media Tools

www.wigramediatools.ch/onlinerechner

Theonlinecalculator–newandimproved!you can receive a detailed offer quickly and easily by following just two steps.

Youreceiveyourclear,personalisedofferasaready-to-usePDFdocumentincludingtherelevantroutenetwork.

YoucanalsousethepracticalPosterLoadertogetanonlineimpressionofhowyouradvertwilllookinarailwaycarriage.

tHe neW online cAlculAtor

|34

discount

volume discountOrdervolumepercontract,totalforalltrainsfrom CHF5,000 5%

Ordervolumepercontract,totalforalltrainsfrom CHF25,000 10%



placement

RailPostersaredistributedin1stand2ndclassaccordingtoavailablespace.YouhavetheoptionofstipulatingtheclassforIC|IRtrainsandtheZurich-basedS-Bahn.

Placementisinholdingframes,whichmeetthemoststringentsafetyrequirements.

RailPostersarealwaysplacedatnightonSun–Mon|Mon–Tues|Tues–Wedinthefirstweek.

TheplacementwillbeconfirmedbytheactualnumberofRailPostersplaced,andphotosofyourplacement.

Wewillplace5%moreRailPostersperplacementtocompensateforanydamagedposters.

Aplacementorderwillbebilledaccordingtothetotalquantityreserved.However,uponrequest,theordermaybedistributedinanyquantityonalltrainswithintherangeofWigraRailToolsservices.ThecurrenteditionoftheGeneralTermsandConditionsisconstantlyupdatedatwww.wigramediatools.ch.

conditions for rAilposter | rAilmidiposter

35|

65 x 31 cm(63x29cm)

25 x 35 cm(23x33cm)

formatsRailPoster:65 x 31 cm(correspondswiththedimensionsofanF12poster)RailMidiPoster:25 x 35 cm(identicaltothehangingpostersusedonpublictransportservicesandF200poster)Theposterscanbecutexactlytosize.

print spaceTheframewillcover 10 mm on each side.ThevisibleareaoftheRailPosteris 63 x 29 cmand23 x 33 cmontheRailMidiPoster.

printing and mediaIncadaSilk,chromoboard,240g|m²,narrowbandAvailablefrom:Sihl+EikaPapierAG

Alsosuitableforsmallprintrunsanddigitalprinting:upside,highwhite,semi-matt,coatedononeside,white,220g|m².Availablefrom:Antalis,5242Lupfig|1217Meyrin

Cutexactlytosizewithmillimetreprecision.Printvarnishingwithmattfinishanadvantage(fingerprints).Shipped:packagedat50unitspersubject.

delivery addressWigraMediaToolsAG,Wartstrasse131,8408WinterthurTelephone+41(0)522246055,www.wigramediatools.ch

shippedTuesdayofthepreviousweekat17:00attheverylatest.

production guidelines for rAilposter | rAilmidiposter

contentsAdvertisingfortobacco,alcoholandpoliticalpartiesisnotpermitted.Religiousmessagesandcontentthatmayoffendpassengerswillnotbeaccepted.ContentthatgoesagainsttheinterestsofSBBandS-Bahnisnotpermittedeither.

Ifyouareunsureaboutthisduringthedesignphase,pleasesendyourlayouttoWigraMedia-ToolsAG.Wewillgladlyclearuptheissueforyouinadvance.

10

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send your Advertising cAmpAign doWn multiple lines!

raillok

GiveyouradvertisementthatuniquespecialtouchwithRailLok.Alocomotiveweighing84tonnesand18.5metresinlengthjustcannotbeignored.Yourownmega-sizedposterwillbeoutworkingforyourightacrossSwitzerland.

costs:CHF240,000peryear(excludingproductioncostsofCHF60,000to100,000.Productiontimeapprox.3months)

pass covers

Usingapasscoverasanadvertisingmediumiseffectiveduetothelongservicelifeofthepass:distributedatallSBBrailwaystationsthroughoutSwitzerland,theyareuseddaily,whichmeansthatyoubenefitfromvaluablerepeatcontactsover1.5to2years.Theminimumorderquantityis100,000.CommunicationonSBBpasscoversisinGermanandFrenchatleast,andideallytrilingual(German,French,Italian).

format: 190x120mmcosts:fromCHF14,500(for100,000units)

ticket wallets

TravelinformationandticketsforrailtraveloutsideofSwitzerlandareissuedinpracticalticketwalletsfromSBBticketoffices.ThesearealsousedthroughoutSwitzerlandatairports,RailCityshoppingcentres,travelagenciesandvariouspartnerofficesathomeandabroad.Ticketwalletsareexclusivelyavailableina3-languagesplit(German,French,Italian).Theadvertisingmessagecanbeplacedontheinsideoftheenvelopeandonthereverse.

format: 220x110mmfolded|234x300mmopen(includingflap)costs:fromCHF40,000(foraminimumprintrunof250,000units)

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drAW more Attention to your Advertising cAmpAign

Byusingspecialprintingprocedures,youcanincreasethevalueofyourmessageandmake

yourserviceoryourproductstandoutinaplayfulandsurprisingway.

Surpriseyourfuturecustomersandensureyouremainlongintheirmemorywitha3DRailPoster

toguaranteehighlevelsofattention,orpositionyourproductinblackandwhite

tocontrastwiththechromefinishin1stclass.Thepossibilitiesarealmostendless–letusadviseyou.

Example:Penetrationofthe3Dcampaign,WigraRailTools2009.

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We Are HAppy to provide you WitH A free psycHogrApHicAl AnAlysis – customised to your product,

your customers And your tArget group.

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WigraMediaToolsAGButzenstrasse398038Zurich

T +41(0)444874300F +41(0)444874323

www.wigramediatools.ch

Rail Tools – Image Broschüre

Documents

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