Radisys - Future Proofing Your Digital Business With Transcoding

WebinarSeptember 14 and 15, 2016

Future proofingyour digital business withtranscoding

The HOT TELECOM Team

Isabelle ParadisPresident

Steve HeapCTO

The Radisys Team

Ray AdensamerDirector of Marketing

Grant HendersonVP, MediaEngine and Corporate Marketing

Transcoding101

TranscodingDeep dive

Where isthe value?

The perfectstorms

The perfect storms

IP & Technology storm

Device evolution‘Phone, Tablets, Wearables,

Everything as a device’

Multiple technologies, networks and types of players

‘TDM, IP, Fixed, Mobile’

Paradigm shift coming with virtualization

Complexification of the technology

Service evolution‘Voice and data convergence’

Customers storm

Service usage evolution ‘VoLTE, content and video’

Expectation evolution‘high quality at all times for

voice and data’

Blurring of the lines between different types of customers

‘Carriers, enterprise, OTT’

Increased need for control of their experience in real time

Complexification of the customer environment

Business model storm

Customer interaction evolution

‘Real time, personalized, self-served and intuitive’

Multiple technologies, devices, services through

one plan

Traditional vs innovative pricing approaches ‘bundles, sponsored, free’

Complexification of the business

models

Distribution model evolution‘Partnerships, white label, federations’

Complexity

Complexity

Complexity

Voice is no longer just voice

Communication now includes video

Handsets are evolving on an ever faster cycle

Operators need to make all this work – both at a retail service provider and interconnect level

The implications

Transcoding101

Transcoding 101

Types of audio codecs currently in service

Source: Radisys

Transcoding requirements

AMR-NB AMR-WB

4G/LTETablet video

VoLTE Mobile

IP SoftphoneOn PC

WebRTC

PSTN Phone

2G Mobile

TranscodingTransratingMedia conditioning

Source: Radisys

Transcoding Deep Dive

18© 2016 Radisys Corporation – All rights reserved.

Three Laws Governing Transcoding

The Law of PhysicsThe Laws of Time and Money

The Law of Invention


HD Audio and Video – Transcoding Implications

0

5

10

15

20

25

30

35

40

45

Audio

0

1000

2000

3000

4000

5000

6000

7000

8000

H.261 H.263 H.264 VP8 H.265 VP9

Video

Re

lative

Co

mp

uta

tio

na

l Co

mp

lexity

Rela

tive C

om

puta

tional C

om

ple

xity

VP8

VoIP Era Today 5G Era VoIP Era Today 5G Era


Integrated vs. Decomposed vs. Adjunct Transcoding

Integrated

Signaling

Media

Processing

RTP Packet

Processing

& Security

SBC or MGW with

integrated

media processing

Decomposed

Decomposed SBC

or MGW with

integrated

media processing

Signaling

Media

Processing

RTP Packet

Processing

& Security

Adjunct

SBC or MGW

complemented

with

adjunct

media processing

Signaling

Media

Processing

RTP Packet

Processing

& Security


Adjunct Transcoding – Drivers

• IP networks enable decomposition of network components

• Separating media resources for transcoding now makes sense

• Continuing to apply transcoding in the SBC/MGW makes less sense

• Appetite for media investment by equipment suppliers is very low

Radisys Corporation - CONFIDENTIAL

Radisys has both virtualized transcoding and dense DSP based transcoders to solve all your scaling needs


Significant ROI with Adjunct transcoding - Today

Restricted to 17k

Sessions of Signaling

17k Sessions of

Transcoding

5 X SBCs

80k Sessions of

Signaling

17K Sessions of

Transcoding

1 X SBCs + 1 Adjunct Transcoder

X

5

Radisys

MediaEngine

63k sessions of Supplemental

Transcoding, additional HD Audio

and Video Codec Support

OR

Comparative analysis of 80,000 AMR-WB transcoding sessions

Up to 60% CAPEX and OPEX reduction


Future Proofing – EVS Impact

15 X SBCs

80k Sessions of

Signaling

5K Sessions of

Transcoding

1 X SBCs + 4 Adjunct Transcoder

X

5

Radisys

MediaEngine

75k sessions of Supplemental

Transcoding, additional HD Audio

and Video Codec Support

ORRadisys

MediaEngine

Radisys

MediaEngineRestricted to 5k

Sessions of Signaling

5k Sessions of

Transcoding

Radisys

MediaEngine

Comparative analysis of 80,000 EVS transcoding sessions

Up to 75% CAPEX savings and 66% OPEX savings


Architectural Flexibility

B2BUA - “Bump in the Wire”

IMS

Services CoreVoIP

Access

VoIP

Border

Network

SBC SBC

SBC 4G/LTE

Border

Network

VoLTE

IP Access

SBC

SBC

2G/3G Circuit Access

AMR-NB

(Circuit)

SS7AMR-NB

2G/3G

Border Network SBC

SBC

G.711

PSTN

Border NetworkSBC

SBC

PSTN Circuit Access

G.711

(Circuit)

SS7

MGW

Radisys

MediaEngine™

TRF

SBC

MGW

For cases where there is simple and straightforward transcoding required and ease of deployment

Radisys

MediaEngine™

TRF


Architectural Flexibility

3rd Party Call Control

VoLTE

IP Access

SBC SBC

SBC

IMS

Services

Core

CSCF

VoIP

AccessSBC

SBC

SBC

2G/3G Circuit Access

AMR-NB

(Circuit)

SS7 AMR-NB

2G/3G

Border Network SBC

SBC

MGW G.711

PSTN

Border NetworkSBC

SBC

PSTN Circuit Access

G.711

(Circuit)

SS7

MGW

For cases that require more sophisticated routing and greater control in the network architecture

Radisys

MediaEngine™

TRF

Radisys

MediaEngine™

TRF

26Radisys Corporation - CONFIDENTIAL

Software vs Hardware Options – Customer ChoiceCONFIDENTIAL © 2016 Radisys Corporation – All rights reserved.26

Source: Evolution of Transcoding Architecture in the Network eBook from TMN and Radisys, available for download http://go.radisys.com/ebook-ms-transcoding_ebook.html

Lower port count – several

hundred to thousand ports

Lower fidelity / resolution

audio and video codecs

Existing COTS server

environment

Announcements

and basic IVR

High definition 720+

video

Wideband audio codecs

ARM-WB, Opus

High port count –

several thousand ports

Complex transcoding or continuous

presence video conferences.

Footprint, power and cooling requirements

up to 10:1 improvements vs COTS servers.

CO

ST

OF

OW

NE

RS

HIP

MEDIA PROCESSING CAPACITY AND COMPLEXITY

SoftwareMore economical for smaller, simpler deployments

HardwareMore economical for larger, more complex deployments

http://go.radisys.com/ebook-ms-transcoding_ebook.html


Benefits of Radisys MediaEngine TRF Transcoding

Audio Codecs: G.711, G.729ab, AMR-NB, AMR-WB, EVRC/B, G.722, Opus, EVS

• Supports transcoding between any two endpoints using different audio codec

Video Codecs: H.263, H.264, MPEG-4, VP8

• Supports transcoding and transrating (different picture size and bandwidth) between any two endpoints using different video codecs

Voice Quality Enhancements:

• Acoustic Echo Cancelation, Noise Reduction, Packet Loss Concealment

Radisys has both Virtual SW and Hardware when you need it

• Radisys MediaEngine™ Transcode Resource Function (TRF) products:

‒ MediaEngine™ vTRF

‒ MediaEngine™ TRF-12000

15+ years of expertise in IP real=time media processing


VoLTE Transcoding – Use Cases

G.722 AudioEnterprise

H.264 Video

AMR-WB Audio

2G – GSM

3G GSM - AMR-NB

3G CDMA – EVRC

VoLTE

VoLTE

Handset

Legacy Wireless

G.711 Audio

Fixed Network

Legacy Mobile Network

EVS

VoWiFi + Emerging 4G/5G

Emerging Mobile Devices

H.264 Video

H.264 Video

InternetOPUS Audio

VP8 Video

SBC

Radisys

MediaEngine™

TRF

SBC


WebRTC Transcoding – Use Cases

Radisys

MediaEngine™

TRF

WebRTC

gatewaySoftswitch

Public

Internet

Opus

Audio

VP8

Video

IPX platform

Support Center

Fixed or

Cable MSO

OTT Service

4G/5G MNO

G.711 or G.729

EVS or AMR-WB

H.264Video

FixedPhone

SIP VideoClient

Video LTEhandset

G.722Audio

H.264Video

Where is the value?

Transcoding capabilities will become a competitive differentiator as it will enable you to…

Address the expanded ecosystem (operators, content providers, media and OTT)

Future proof your service offerings

Optimize your capital and operational expense

Please download our new eBook

360 vision on Transcoding:

Thank You

Any Questions?

http://www.radisys.com/assets/how-transcoding-can-help-ipx-providers