How Your Radio Station Can Tap Into Additional Ad Revenues?
Radio Station Hidden Advertising Revenue
Jan 18, 2015
Why Your Radio Station Should Create A Complete Mobile Marketing Strategy... And What Your Local Competitors May Already Be Doing In Your Backyard You Didn't Have A Clue About?
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How Your Radio Station Can Tap Into Additional Ad Revenues?
Text Messaging integrates with Social Media; email; websites, RSS Feeds
• 72% of Americans text message across all demographics
• 67% of customers would like to receive mobile alerts or reminders
• Twice as many people send Text Messages as own a Television set
• 82% of Americans do not leave the house without their cell phones
• 50% of 18-34 year olds are willing to give their mobile number in exchange for coupons CTIA 2009
“Text Call to Action”
Text KBEQ to 5175555555 to Request yourfavorite songs, Send your Friends a ShoutOut
When client texts, or Enters number in a Field on the website
They are enteredInto the database!
To: 5175555555MSG: Q104
Instant response sent to phone
Build Your Own Databases on Air!
Reply With your comments or Shoutouts to this message! See our mobile site at http://bit.ly
Each DJ can create their own database
Q104 Now can receive your Shout-outs, Song Requests, and take your
comments by Text! Just send a text message to the phone
number 5175555555, and in the message type Q104.
Tell us what song to play next!
DJ Jazzy Pete has a little quiz for you during the noon hour.
Text PETE to 5175555555And get the quiz right to your
phone
Capture Web Traffic into Database!
Q104: Reply with your email address to complete your entry to WIN. http://bit.ly or. Reply STOP 2end
Donate NOW Enter for a chance to Win Garth Brooks Tickets NOW
Watch for Future offers, chances to Win, and more
Type in Mobile Number
Blast to the Growing Databases of People to Remind them to Tune in
Q104: Listen during the noon hour today and we will be giving away $500 to 3 lucky listeners! Reply STOP 2end
Q104: We will be at the 24 Hour Fitness on 23rd street all night tonight with great food and drink giveaways, plus 30 new memberships! Reply STOP 2end
Q104 is having the annual food drive, stop by any piggly wiggly and donate cans today! See Piggly Wiggly offers here http://bit.ly Reply STOP 2end
for Increased Ratings
Sell ads on your texts for
more revenue!
Panchero’s Gift Cards are the best gift! Click here and be finished shopping. http://xmaspanch.wap Reply STOP 2quit
• Increase Social Network Followers• More Transactions per year
• Capture Email• Support Causes
Send Promotions to your Database to do More Than Just Coupon
NYAJoes: Facebook Exclusive menu item just posted, “Like Us” NOW for even more VIP treatment. Reply STOP 2quit
To Complete your entry for a chance to Win FREE Joes for a year, reply with your email address and watch for future great deals! Reply STOP 2end
NYAJoes: will be at the Fair this weekend taking donations for March of Dimes, come by our booth and donate and get some great Food! Reply STOP 2end.
Use Mobile as a way to add value to your ads and close more deals, offer a FREE mobile site with Radio specials.
OrDistribute Mobile Packages for Profit!
Example Campaign Package Pricing
One-time Set-up
Package Plan – per display
Included Messaging And
Keywords
Basic $497 Set-up
$97 per month Includes 500 msgs
Basic Plus $797 Set-up
$297 per month Includes 2,500 msgs
Premium $1,997 Set-up
$497 per month Includes 5,000 Msgs
Helping customers build databases with each Radio Spots.
Every Radio Spot could have a text call to action that delivers more than just a text!
Fox’s Pizza Portage: FREE Breadsticks today thru Friday w/ purchase of any 2 mediums at $6.99, location or number click herehttp://bit.ly Reply STOP 2end
Short URL directs client directly to the Mobile Website
Mobile Site Can Deliver:
Detailed Information• Menus• Specials• Coupons• Maps – Directions And more…
Mobile Website Serves as a Virtual Brochure of CompanyInformation that can be delivered right to potential clients
Phones Instantly!
Ask 100 of Your Clients
To Like you on FBExpect 33%
To fill out a formto get their email
Expect 37%
Ask them to Text?
Expect 90% Where do you want to be
to provide the best Resultsfor your customers?
Contact HearAndProfit Publishing
HearAndProfit PublishingForSmarterBuyers.com
Jackson Michigan 49203
www.forsmarterbuyers.com
Derrick AliMarketing Solutions Pro
Phone: [email protected]
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