Radio One - Indianapolis Capabilities

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Presented by: Dawn R. Jones, CRMC, RMM, CDMC

Radio One - Indianapolis

Radio One 360Radio One 360ºº

Radio One, Inc., founded in 1989, is the nation's seventh largest radio broadcasting company (based on 2005 net broadcast revenue) and the largest radio broadcasting company that primarily targets African-American and urban listeners. Pro forma for announced acquisitions and dispositions, Radio One owns and/or operates 53 radio stations located in 17 of the top 54 urban markets in the United States and reaches approximately 14 million listeners every week. 

Additional multimedia properties include:• ReachMedia was formed in January 2003 to develop, acquire and partner in quality media and marketing opportunities targeting the African American community. Tom Joyner, radio's preeminent African-American entertainer REACH Media's founder, chairperson and majority owner. • Black America Web launched in June 2001, is a broad-based effort to become a timely and credible source for news and information covering all aspects of daily life, featuring a wide array of viewpoints and perspectives. • TV One is a new cable/satellite television network, programming primarily to African American adults. TV One offers a broad range of lifestyle and entertainment-oriented programming that respects their values and reflects their intellectual and cultural diversity. TV One's goal is to be distributed on the most widely available cable and satellite service level in markets where African Americans represent a significant segment of the population. With an engaging mix of original and acquired programming from key entertainment genres, TV One's programming provides a sophisticated alternative for adult African American viewers. TV One is a venture of Radio One, Inc., the largest radio broadcaster primarily targeting African American and urban listeners, and Comcast Corporation, the largest cable operator in the country, along with Bear Stearns' Constellation Ventures, Syndicated Communications, Pacesetter Capital Group and Opportunity Capital Partners. • The Power (XM 169), the first African American talk channel with the power to reach a nationwide audience 24/7 • GIANT Magazine is an urban entertainment lifestyle magazine that celebrates the best of music, film, fashion & style. It is loud, cutting edge & modern, driven by stunning visuals and enlightening profiles of our biggest and most adored celebrities. A book for the upwardly mobile consumer looking for a fun and sophisticated multi-cultural perspective, GIANT displays the lifestyle that has become ubiquitous and swept the world. This premier magazine reaches a total audience of almost 1 million readers. • Interactive One is ignited by its mission to create an online community that engages and positively impacts the lives of African Americans. Interactive One empowers African-American men and women by providing news, information, entertainment, connections and resources that meet the unique needs of this audience's core values. A division of Radio One Inc., Interactive One was launched in 2007 to complement existing Radio One brands and create the leading digital African-American network. Since its launch, Interactive One has succeeded at becoming the #1 African-American digital platform - super-serving more than 9 million monthly users. Interactive One includes the social communities of BlackPlanet.com, HelloBeautiful.com, TheUrbanDaily.com, Elev8.com, NewsOne.com & giantmag.com.

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Media AdvertisingSports

Marketing• Basketball Tournaments

• High School Sports

• Football Classics

Interactive Web Content & Micro sites

• Text Messaging

• E-mail Blasts

• Instant Messaging

• Streaming

• Instream video banners

Sponsorships Events Mobile Marketing Street Teams

Promotions Retail Marketing POS/Fulfillment

Awareness Campaigns

• Community Outreach

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MediaCommercial advertising is the basis of what we do and what we have utilized to help many businesses achieve success since WTLC-FM first signed on in 1968.

Some key facts for you to know:• Radio One Indianapolis reaches one in three radio listeners in Indianapolis metro and one in five radio listeners in central IN - reaching your potential customers where ever they are.

• Radio One Indianapolis reaches evenly across every retail purchasing demographic and evenly represents both African-American and non-African-American audiences.

• Radio One Indianapolis consistently delivers in ratings in the key demos (A18-34, A18-49, A25-54, A35-54, W18-49, W25-54, W35-54)

• Radio One Indianapolis delivers a diversified audience catering to the students, the homemakers, the executives, the parents and grandparents – the decision makers – for your business who spend $111.7 million dollars each and every week.

Utilizing a creative on air, high frequency commercial campaign utilizing :60s, :30s, :15s or :10s is an effective way to brand your business with an upwardly mobile loyal audience.

Source: Arbitron, Summer 2009 – Winter 2010

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SponsorshipsRadio stations are dynamic and evolve with the changing needs of our clients. By either coordinating or co-promoting opportunities, Radio One has the ability to help you reach out and touch your consumer through grass root events, mobile marketing & street teams.

Event Event Description Attendance Month Station(s)Promotion

Reach

Martin Luther King Day

Celebration of the events of MLK.

N/A January All Stations 375,400

Black History –Moments in Black History

Showcasing the achievements of African Americans.

N/A February All Stations 375,400

Women’s Empowerment Series

Opportunity to connect with local Indianapolis women.

4,500 March WTLC/WHHH/

1310 AM375,400

Easter Egg HuntAnnual Easter Egg Hunt. Largest in the

State of IN2,000 April

WTLC/WHHH/1310 AM

375,400

500 Festival of Kids Day

Kick off festival for kids. 25,000 May 24 WHHH/WTLC-FM 367,100

Carb Day Indy 500 Pre-Race Party 50,000 May WHHH/ WTLC-FM 375,400

Indy Jazz FestAnnual multi-day Jazz and Blues concerts.

30,000 June WTLC-FM 195,600

Indiana Black ExpoFamily Celebration of events, career & health fairs, seminars,etc.

250,000 July All Stations 375,400

Cuts 4 KidzFree Hair cuts for kids beforegoing back to school.

2,000 August WHHH 171,500

Indiana State Fair Our remote broadcasts. 820,248 August All Stations 375,400

Russ Parr Back to School Concert

WHHH event to jump-start thestart of the school year for kids.

10,000 August WHHH 171,500

Circle City Classic Events

Gala, Luncheon, Parade, Tailgate Party, Game andParties and more.

150,000 October All Stations 375,400

WHHH Anniversary Weekend

Annual Birthday Party Weekend. N/A Oct WHHH 171,500

Safe Trick or Treat Candy Giveaway. 3,000 October All Stations 375,400

Mozel Sanders Radiothon

Donation and Volunteer Drive. N/A November All Stations 375,400

Santa Slam Concert 2,000 December WNOU 171,500

Jay Rio 12 Days of Christmas

Local DJ toy drive collection. N/A December WHHH 171,500

CCC Challenge of Champions

High school basketball tournament to national All-American players.

20,000 DecemberWTLC-FM/AM

WHHH332,300

= Station Created Annual Event = Official Media Partner Event

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Indiana Black Expo Summer CelebrationIndiana Black Expo Summer Celebration

• highlights cultural art, history and economic accomplishments of African-Americans while demonstrating the importance of their contributions to Indiana

• programs and events stretches over an 11-day period and includes business workshops, health and wellness, employment opportunities, spiritual enrichment, exhibits, youth activities and entertainment

• Summer Celebration is now the largest African-American event in the nation, with over 300,000 people in attendance

• seminars, vendors and national recording artists

• (through Radio One partnership with IBE) supported on air, on site & on line

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Russ Buss TourRuss Buss Tour

• annual back to school event with nationally syndicated morning show host and crew

• morning show broadcast live bringing over 5,000 in attendance

• live remote broadcast delivering high profile and high traffic for branding or promotional opportunity

Women’s Women’s Empowerment SeriesEmpowerment Series

• our signature annual networking and entertainment event with something for women of all ages• over 3,500 attendees• seminars, vendors, speakers and national recording artists• supported on air, on site & on line

2008

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PromotionsA key step in marketing is utilizing promotional opportunities. These opportunities can mean a ‘register to win’ on air to sampling your retail product to driving traffic to a location for a once in a lifetime opportunity to meet and greet their favorite artist. Not only do these opportunities brand your product or business with your core consumer, they will always associate their ‘touch with stardom’ with your business!

Kit KatKit Kat

• combined promotion of street hits and sampling

• distribution of over 200 bars at each street hit (minimum of two per month)

Meet & GreetsMeet & Greets

• unique branding opportunity for promotion to meet national recording artists when they come to town

• register to win opportunity with 4 ways to win:

- on air – Xth caller to win

- on site – 3rd party register to win

- on line – web registration

- text – text to win

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Awareness Campaigns

We have an obligation to our listener to make sure they are aware of issues and concerns in their community. With our listeners spending almost 9 hours weekly with our stations, we are the front line in sharing information about their health and

welfare.

TALOTTDDTALOTTDD(Take A Loved One To The Doctor (Take A Loved One To The Doctor

Day)Day)

• Nationally syndicated radio host Tom Joyner’s national initiative to make sure our loved ones are seeing a doctor at least once a year

• promoted via:

- on air with health moments focused on health disparities

- on site with week long TALOTTDD live remote broadcast in the surrounding areas

- web and e-blast to listener clubs

Mozel Sanders Mozel Sanders RadiothonRadiothon

• a day of giving back through a non-profit organization that provides dinners for those less fortunate

• supported on air, on site & on line

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InteractiveAt the pace that your potential customer is moving, you can not afford to miss the interactive component in their lives. Radio One is committed to stay in tune with our listeners via compelling and engaging content on our websites as well as reaching via text messaging, e-mail blasts, listener clubs and instant messaging.

WebReach over 100,000 unique visitors each month our websites via: • Splash pages• Videos• Banner ads• Contesting• Surveys/Polls• Site Takeovers• Coupons• Advertiser profile pages• Connection to social media

Text MessagingReach your mobile customers through our text messaging capabilities via:• Contesting• Surveys/Polls• Opt-ins

Listener ClubsThere are the loyal, brand-able listeners that you have been given the permission to reach out and touch via: • E-mail Blasts• Contesting• VIP Access

Instant Messaging

Reach our prime listeners who communicate directly with our on air staff in the studio while your message is front and center with each and every communication

Streaming

Stream your radio or TV commercial online to over 40,000 listeners monthly

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Sports MarketingThe Indianapolis area is a hot bed for sports. Radio One is once again at the forefront delivering opportunities for you to reach your potential customers not only where they work but where they play.

4th Annual 3 on 3 Basketball

Tournament• annual event bringing over 3,000 people to Lafayette Square Mall for a two day tournament• unique and rich branding opportunity to players and crowd via:

– on air– digital– on site

26th Circle City Classic

• annual event bringing over 150,000 people to Indianapolis for a parade (the 2nd largest in the state), a football classic and entertainment for an entire weekend• unique and rich branding opportunity to crowd via:

– on air– digital– on site

Indy’s Music Channel

Indy’s Music Channel

Indy’s Music Channel is Indianapolis’ only locally programmed video music channel showcasing hits from national and local artists. Videos run Monday through Saturday 24-hours each day reaching over 130,000 viewers every week!

IMC partners with the powerful radio stations of Hot 96.3 and RadioNOW 100.9 to bring pop and hip hop culture to life on IMC. Air personalities from both radio stations host daily weekday video shows with entertainment, music, and Indianapolis news.

IMC tripled its power to 150,000 watts and moved positions on the dial to Channel 19. This increase in power will provide better market reach within the DMA. The signal will also be upgraded to HD in the coming months.

Right now you can find IMC on Channel 19 on UHF, Channels 245 or 425 on Comcast, Channel 165 on Brighthouse and AT& T U-verse Channel 19.

Indy’s Music Channel

IMC has the vast ability to showcase to its targeted viewer in a number of ways: • Show sponsorships• Hourly or weekly schedules• Interactive and• Set placement

Viewing AreaWDNI Channel 19

150kW

Cable Viewing Areas

Channel 245 or 425 – ComcastChannel 165 – BrighthouseChannel 19 – AT & T Uverse

Cable Viewing Areas

Channel 245 or 425 – ComcastChannel 165 – BrighthouseChannel 19 – AT & T Uverse

Over 500,000 Indianapolis area

households subscribe to digital cable!

The Radio One The Radio One 360º 360º DifferenceDifference

What you can expect from us:

• Results – oriented • Original ideas to engage your consumers• Multi-layered programs• “Grass Roots” marketing• Strategies to address “hot button” issues• Commitment & Hard Work• Outstanding follow-through