Radio Monitoring on FPinfomart Virtual Open House Hosted by: Jennifer Stein Product Manager, B2B [email protected].

Radio Monitoring on FPinfomartVirtual Open House

Hosted by:Jennifer Stein

Product Manager, [email protected]

Agenda

1. Radio Monitoring Service overview & demonstration

2. A few words about speech-to-text3. Tips & Tricks4. Open Question period

Radio Stations & Coverage

• 50 Canadian stations available• We’ve tried to ensure we have

coverage in as many markets as possible

• Coverage is 24/7

Working with results

• Results from all media can be intermingled – or not (using source selection)

• Select which stations to monitor (all, some, or none) for each search

• Narrow using the Media navigator

Product Demonstration

Product Overview - Video

Speech-to-text software

• “Transcripts” are automatically generated using speech-to-text software– Computer application records radio

transcript and translates spoken word to written text

Speech-to-text in the consumer marketplace

• You may be familiar with more consumer-oriented applications of this technology:

Advantages of Speech-to-Text

• Ability to monitor 24/7• Provide transcripts and audio clips for all content• Lower cost• Extremely fast turnaround – content is online

within 30 minutes of broadcast• Self-service for text and audio files (no ordering,

no waiting)• Edit your own clip length

Mitigating factors which decrease the accuracy of auto-transcripts:

• Poor audio quality (e.g. an interview conducted over a static-prone phone connection)

• Heavily-accented speaker • Use of words not in a dictionary (unusual names,

less-common company names, slang, jargon, acronyms)

• Speaker using poor diction, or talking too quickly (making words run together)

Speech-to-text transcripts are…

• Raw, unedited computer-generated text• Can lack punctuation and capitalization,

and contain spelling errors• Online quickly• A tool to make audio files searchable

Getting Better Radio Results

• Use variations on spellings of the words you’re searching

• Use synonyms (titles, names)• Use more general terms, and take

advantage of the “and require” box• In some cases, create SEPARATE Profiles

for Radio monitoring

Creative Profiles for Radio - Example

• Federal By-Election in Vaughan– Seat vacated by our new mayor,

Maurizio Bevliacqua– Conservative Candidate is former police

chief Julian Fantino

Sample result – relevant, but check out the spelling of keywords

A “traditional” Personal Profile Strategy

A “creative” Personal Profile Strategy for Radio

Video Demonstration – Radio Monitoring Strategies

A reminder…

• We are monitoring 24/7 – content is not “missed”

• If a transcription error prevents a hit from arriving in your results list, browse to the channel, date, & time of broadcast.

• In most of the calls we receive, the caller is aware of the broadcast and just needs to retrieve it.

What we’re doing

• Building a dictionary of common mistranscriptions so we can correct them when they arise

…picture yourself saying any of these words and phrases and you’ll get an idea of how the computer might “misinterpret” the spoken words.

find replacebob ray Bob Raesee yo CEOcoffee shah coffee shoped still mac Ed Stelmachleader tim who deck leader Tim Hudakmichael a knack if Michael Ignatieffoil sends oil sandspeter mckay Peter MacKaysin crude Syncrudesing crude Syncrudesink rude Syncrudefederal buying election Federal by-election

Selected examples from the translation dictionary

Summary

• Transcripts are intended to allow you to SEARCH the text and LOCATE the clips you need

• Get CREATIVE with your searches• Create SEPARATE Profiles where

necessary• BROWSE to content anytime• SUBMIT common mistranscriptions

Question Period