Radio Made in Kent
• Kent’s local commercial radio station
• Kent’s Biggest Hits
• The biggest hit songs from today and the last 20 years
• Top ten played artists:
• Over 1,000 songs on our playlist, genuinely playing more variety
• Target audience 25-44 year olds (Broad 15-54 year olds)
Radio for Kent...from Kent
• Daft Punk • Bruno Mars
• Justin Timberlake • Olly Murs
• Pink • Saturdays
• Calvin Harris Ft. Ellie Goulding • Maroon 5
• Swedish House Mafia • Ed Sheeran
reaches 156,000 listeners a week* *RAJAR Q3 2013
7 stations across Kent
Ashford 107.6fm
Canterbury, Whitstable & Herne
Bay 106fm
Medway 100.4-107.9fm
Maidstone 105.6fm
Shepway & White Cliffs Country
96.4-106.8fm
Thanet 107.2fm
West Kent 96.2-101.6fm
PLUS DAB and online
Broadcast Areas
Estimated population 1,038,000* (Adults 15+ years)
• 0530-0900: kmfm Breakfast with Rob & Emma
• Traffic & Travel / Local News / Weather
• Regular big promotions
• Ongoing features (£500 to be won everyday in 10 in 30)
• 0900-1300: kmfm Mornings with Garry Wilson
• 1300-1600: kmfm Afternoons with Emma Adam
• 1600-1900: Drivetime with Andy Walker
• 1900-2200: kmfm Extra with Oli Kemp
• Friday & Saturday Evenings: Ultimate Floor Fillers
• Sunday afternoon: Tony Blackburn
Main Programmes
Rob & Emma
Garry Emma
Andy Oli Tony
Live and Local
Seen at BIG (and small) events around the County…
• Leeds Castle • Tunbridge Wells Food Festival • Assembly Hall Tunbridge Wells Opening Nights
• Kent County Show • Bluewater • Breast Cancer Care Pink Ribbon Walk
• Paws in the Park, Detling • Diamond Ice, Fremlin Walk • Salute to the Forties Chatham Dockyard
• Marie Curie Midnight Walk • North West Kent College Open Days • Christmas lights switch ons across county
• MidKent College Roadshows • Hempstead Valley Fashion Week
Reaches 161,000 adults every week
Group Audience
*RAJAR Q3 2013
Audience build over time Audience by age
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
15 - 24 25 - 44 45 - 54 55 - 64 65+
44,000
33,000
25,000 25,000
16,000
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
1 week 4 weeks 8 weeks 13 weeks
156,000
253,000
301,000
333,000
Group Audience
*RAJAR Q3 2013
Gender Socio-economic group
49% 51%
ABC1
C2DE
42%
58% Male
Female
Top 20 Kent Clients
Marketing
BIG on air promotions every month • Kent’s Biggest Hits ...Biggest Concerts
• Sign Me, Win Me!
• 10 in 30
Digital
• kmfm.co.uk (13,801 unique users*)
• KentOnline.co.uk (944,296 unique browsers*)
• Facebook (16,606 likes**)
• Twitter (6,707 followers***)
Merchandise • 20,000 car stickers featuring FREE FERRY FRIDAY with P&O
• On going merchandise
Part of KM Group Full access to a media portfolio of over 30 products, including
newspaper wraps/ads and digital
Please note browsers and follower numbers fluctuate. *ComScore Septmener 2013 * * September 2013 ***August 2013
• Airtime packages that suit the advertiser both in
frequency and cost
• Local advertising using our 7 micro ‘stations’
• Full commercial production service at attractive rates
• Great sponsorship opportunities of cornerstone
properties and promotions
• Events and presenter appearances
• Bespoke campaigns that can use the benefits of Kent’s
Local station
Advertising
• Radio made in Kent…for Kent
• Local radio that engages with it’s local communities
• Accessible…Flexible…Approachable
“ Radio as it should be…”
Kent’s Biggest Hits
Contact Bob Hoad Head of Radio Sales [email protected] 07850 102000
kmfm benefits from being part of the KM Group, so we can also provide the option of developing your radio campaign into a
fully integrated multimedia advertising campaign. Here’s just some of our integrated media…
Together We Make A Difference