Radio Industry In India

HISTORY

RADIO

DISCOVERED

WIRELESS TELEGRAPHY

RADIO BROADCASTING

WIRELESS TELEGRAPHY

REPULSION

ATTRACTION

GROWTH

TELE-COMMUNICATION

MASS CULTURE

REASONS FOR RADIO TO GROW

MORE..

AMATEURS

EARLY INDIAN BROADCASTING -

RADIO

In 1921

EXPERIMENTAL BASIS

AMATEUR RADIO CLUBS

In 1927

CULCUTTA MADRAS

BOMBAY

LAHORE

LIQUIDATION

Indian State Broadcasting Service (ISBS)

By Fielden first Controller Indian Broadcasting in 1936 for AIR.

Majorly Controlled by Department of Communications

until independence.

Launched in 1936 as a autonomous

venture under Prasar Bharati

Akashvani

STATE RUN

VIVIDH BHARATI – GENRES OF PROGRAMME

DIFFERENT LANGUAGESDIFFERENT REGIONSVIVIDH BHARATI SEVA

MULTI INDIAN SERVICES

AIR NETWORKS – INDIA

223 BROADCASTING CENTRES

161 FM TRANSMITTERS

143 MEDIUM

FREQUENCY

54HIGH

FREQUENCY

Total of 91.42% serving 99.13% of the population

AIR’s HOME SERVICES

CONTENTS

REACH 3-TIER SYSTEM

WAR YEARS

NECESSAITED

EVENTS DURING WORLD WAR II

• First News broadcast was in 1936.• 27 bulletins were broadcast each day

effectively.• The External Services acted as a

Monitoring Service, were this set up was a part of the Millitary Intelligence Wing.

• AIR was transferred to the Department of Information and Broadcasting in 1946.

• It remained with that Dept/Ministry • Until September 1997 when Prasar

Bharti an autonomous statutory was consituted under the Prasar Bharati Act 1990.

IMPERIALISM

• ONLY ALTERNATIVE IS TO ESTABLISH A UNDERGROUND RADIO USING A DISMANTLED TRANSMITTER.

• A GROUP OF YOUNG LIVED FREEDOM FIGHTERS LAUNCHED THIS SHORT LIVED

• “CONGRESS RADIO” ON SEPTEMBER 3rd 1942 in 41.78 FREQUENCY

• FROM SOMEWHERE IN INDIA.

AIR AFTER INDEPENDENCE

TRULY A NATIONAL NETWORK

ONLY WITH STATIONS @ DELHI, BOMBAY, CALCUTTA, MADRAS, LUCKNOW AND THIRUCHIRAPALLI

CAPABLE OF BUILDING 18 TRANSMITTERS

RECIEVER SET INCREASED TO 2,50,000 IN 325 MILLION.

AIR CAME UP WITH PILOT STATIONS WITH LOW POWER “TRANSMITTERS”.

• REGIONALWISE AND LINGUISTICS AREAS.

• 25 STATIONS HOOKED UP WITH HIGH SALES IN CITIES AND TOWNS.

• “VIVIDH BHARATI” INCREASED THE INTEREST AND POPULARITY OF RADIO AS A MASS COMMUNICATION.

COMMERCIALS IN “VIVIDH BHARATI. YUVVANI OR VOICE OF YOUTH WENT

ON AIR SUITED OTHER INDIAN LANGUAGES.