Radio advert analysis

PowerPoint Presentation

Radio Advert AnalysisMolly Simmons

Children With Cancer UK - 2015

Like most radio adverts, the Children with Cancer UK 2015 had a backing track throughout the whole advert. This is a typical convention of a radio advert as it sounds better then just having someone speaking in the advert. At the beginning the radio piece, a narrator comes in and begins to speak. Due to the serious music and speech from the narrator, the audience can connote that the radio advert is about a serious matter. The advert did not include a jingle at both the beginning and end of the radio. This may have been done in order to focus the advertisement on the narrators voice. As well as having the narrator speaking, a young girl begins to talk, as if they are trying to speak to the narrator. At this part, the audience will sympathise with the characters talking and will feel sad on what they have heard. This is the unique selling point in getting audience members to donate to the charity in order to help patients with cancer.

Coke Summer Sound Radio

Unlike the previous radio advert, this one is a lot more upbeat with the music and sounds along with it. At the beginning it doesnt give away many clues to the audience what the advert is about. By doing this, it will make the audience members want to carry on listening so they know what it is about. Like most radio adverts, this coke one has used their jingle at the end. This is a typical convention of radio adverts and is ensures the audience on the brand that are advertising. From what I can hear, diegetic sounds have been used in the advert to make it more appealing to the audience, as well as adding comedy. The sound of the bottle opening already tells the audience that the advertisement is about a drink.

Twining's Tea Advert

This Twinings radio advert focuses solely on the aspect of narration, which is unusual to most radio adverts. Instead of adding a range of sound affects it focuses on the narration of the character speaking to put the advertisement forward. The speaker obviously wants the audience to listen to the advertisement and to focus on what it is saying. The product isnt revealed until the end of the radio so that it builds up anticipation for the audience. As audience members will be wondering what the advert is about, they are going to want to listen to the end in order to see what will be revealed.

Tesco Price Drop radio advert

Overall, the Tesco advert isnt very long compared to other radio adverts. It opens with announcing that there has been a price drop and it really empathises on the word Tescos. The list of items being read off have been sped up in order to exaggerate what items have actually got a price drop. As well as this, another voice has been added but this time it is speaking over the list. This is repeating about the price drop and using their spoken jingle, every little helps. Terms have been including such as saying what stores will be having a price drop. Unlike most radio adverts, this Tesco one doesnt play any music. This is so that the audience are focusing purely on what is being said and nothing else. If there was to be a backing track or sound effects, the audience would focus as much on what was being said throughout the advert.

Toby Carvery Home of the Roast Radio Advert

The radio begins with announcing that it is a Toby Carvery advert. Throughout the middle of the radio advert different people being to talk. This gives the audience the impression that the Toby Carvery are popular as there are many different people talking about it in the advert. It also talks about who cooks the meat and how it is cooked, giving the audience the best impression possible. Unlike all of the radio adverts I have looked at, this one announces their website so that people can have a look at what food they serve and about them. The advert includes non diegetic sounds from people that are talking about the carvery. It also include diegetic sounds such as pans being placed on surfaces and other objects. This give the audience the impression that they are there.

ConclusionLooking at all of these different radio adverts has made me think about what I want to include in my very own advert. I defiantly want to add a jingle either at the beginning or end of my radio advert so that it will stick in the audiences head. I very much like the idea of someone speaking with minimal noise so that the audience are listening exactly to what is being said. Although I want the radio advert to sound as realistic as possible, I would like to use some diegetic sounds in order to exaggerated the advert and make it stand out to the audience as much as possible. If I am able to make my piece stand out then more people will remember it and hopefully gain more viewers.

null60106.617null30720.234null51199.324null24607.441null30067.158